Jasper AI: A complete guide to features and pricing

If you've spent any time looking into AI content creation, you've almost certainly bumped into Jasper AI. It’s one of the biggest names in the game, especially for marketing teams trying to get more done without hiring a whole fleet of writers. It’s built to help businesses plan, create, and scale everything from social media blurbs to full-on articles.

But what’s the real deal? This isn't just another sales pitch. We’re going to pull back the curtain on what Jasper AI is, walk through its main features, break down its new pricing, and give you an honest look at where it shines, and where it doesn't quite hit the mark. Let's get to it.

What is Jasper AI?

At its heart, Jasper AI is an AI content platform made to help marketers and business teams streamline how they churn out content. Think of it as a writing sidekick that’s connected to a bunch of powerful AI models, all designed to understand your brand and help you create content that actually sounds like you.

One of the interesting things about Jasper is that it's "LLM-agnostic." That’s just a fancy way of saying it doesn’t bet on a single large language model (LLM). Instead, it uses a mix of top models from places like OpenAI, Google, and Anthropic. Jasper’s system is smart enough to send your request to whichever model is best for that specific job, whether it's writing a catchy headline or drafting a technical blog post. The goal is to create a single platform that helps you keep a consistent brand voice and automate as much of the content creation process as possible.

How does Jasper AI work?

When you first jump into Jasper, you have a couple of ways to get started, depending on what you’re trying to do. You can either use a guided template or dive right into a free-form document editor.

Starting with Apps (templates)

For most people, the easiest way in is with Jasper's "Apps." These are basically pre-built templates for over 100 common marketing tasks. Need to write a press release, outline a social media campaign, or whip up some ad copy? There’s probably an App for that. This method is super straightforward because it holds your hand, asking for specific inputs like your product name and a short description. It takes a lot of the guesswork out of writing prompts and helps you get decent content quickly for everyday stuff.

Working in the Canvas

If you need a bit more control, you'll want to head over to the Canvas. This is Jasper’s free-form document editor, and it feels a lot like using Google Docs, but with AI superpowers built right in. You can type commands directly, write alongside the AI, and use a bunch of editing tools to polish your work. The Canvas is where you’ll compose longer content, work with your team, and really get into the creative side of things. It’s definitely the more advanced way to use the platform, but it gives you a ton of flexibility for bigger projects.

A deep dive into Jasper AI's top features

To really get what Jasper can do, you have to look past the basics. Let's explore the core features that make it a popular choice for so many marketing teams, especially in bigger companies.

Jasper IQ: The context layer for brand consistency

This is probably Jasper's most important feature set. Jasper IQ is the platform’s brain, a layer of context that’s all about making sure the AI-generated content actually sounds like your brand and not some generic robot. It’s made up of a few key parts.

• Brand Voice: This is where you teach Jasper your company’s tone. You can do this by pasting in text, uploading files (like .txt, .pdf, or .docx), or just giving it a URL to scan. It chews through the content to learn your style, vocabulary, and general vibe. The Pro plan lets you create up to two Brand Voices, while the Business plan gives you unlimited voices, which is handy for agencies or companies juggling multiple brands.

• Knowledge Base: This feature lets you upload company info, product specs, case studies, audience personas, whitepapers, to give Jasper a better understanding of your business. It’s how the AI learns the nitty-gritty details it needs to write accurately about what you do. The Pro plan, however, limits you to just five knowledge assets, which might be a tight squeeze for businesses with a lot of products or services.

• Style and Visual Guidelines: For users on the Business plan, you can set up a Style Guide to enforce specific grammar rules, terminology, and formatting. You can also create Visual Guidelines to keep any AI-generated images in line with your brand’s look and feel.

Content generation and workflow tools

Beyond brand consistency, Jasper has a bunch of tools designed to fit into different parts of your workflow.

• Jasper Chat: This is a conversational AI chatbot, a lot like what you’d find with ChatGPT. It’s built right into the Jasper ecosystem, making it a useful tool for brainstorming ideas, doing quick research, or generating short bits of content without having to leave the platform.

• Jasper Studio: Exclusive to Business users, Jasper Studio is a no-code app builder. It lets you create your own custom AI templates and workflows that are perfectly suited to your team's specific marketing processes. For instance, you could build an app that takes a product description and automatically generates a full social media campaign for it.

• AI Agents: Jasper also offers specialized AI Agents that are designed to handle specific marketing jobs from start to finish. You can give an Agent a task like personalizing content for different audiences, researching competitors, or optimizing a blog post for SEO.

Advanced optimization and integrations

Jasper also has a few tricks up its sleeve for polishing and optimizing your content.

• AI Image Suite: Jasper has its own text-to-image generator that can create unique, royalty-free images for your content. It’s more than just a basic generator; you can also use it to remove backgrounds, upscale image resolution, and even create studio-quality product shots.

• SEO Mode: To help you rank your content on search engines, Jasper integrates with Surfer SEO. This lets you see SEO recommendations and optimize your content right inside the Jasper editor. It’s a powerful feature, but it’s important to know that this is an add-on that requires a separate Surfer subscription to use.

• Plagiarism Checker: Jasper offers an integrated plagiarism checker powered by Copyscape to make sure your content is original. This is another feature that comes at an extra cost; it's a pay-per-use add-on, so you pay based on how much you use it.

• Browser Extension: The Chrome/Edge extension lets you take Jasper’s abilities with you across the web. You can use it to draft emails in Gmail, write posts in WordPress, or craft updates on social media sites, all without having to flip between tabs.

Jasper AI pricing plans

Jasper AI has two main pricing tiers, Pro and Business. It’s a seat-based model, so your costs will climb as you add more users, and some of the best features are only available on the custom-priced Business plan or as paid add-ons.

Plan	Starting Price (Billed Annually)	Key Features	Key Limitations
Pro	$59/month per seat	1 seat, Canvas platform, Essential Apps, Chat	Limited to 2 Brand Voices, 5 Knowledge assets, 3 Audiences. No Studio or Agents.
Business	Custom Pricing	Everything in Pro, plus: Advanced Apps, AI Agents, Jasper Studio, API access, unlimited Brand Voices & Knowledge assets, dedicated account management.	Requires a 12-month commitment and is tailored for larger teams.

Additional costs to consider

When you're budgeting for Jasper, remember that the sticker price might not be the whole story. Several key marketing features can add to your total cost.

• The plagiarism checker is a pay-per-use add-on.

• The Surfer SEO integration requires a separate, paid subscription to Surfer.

• Adding more seats to the Pro plan will increase your monthly bill, and any custom features on the Business plan will be negotiated into your final price.

Pros and cons of using Jasper AI

So, is Jasper AI the right tool for you? Like any platform, it has its good and bad sides. Here’s a balanced look to help you decide.

Pros of Jasper AI

• Strong brand consistency tools: Jasper IQ is a huge win for larger organizations. The ability to create Brand Voices and Style Guides gives you a level of control that’s crucial for keeping content on-brand across big teams.

• High versatility: With over 100 templates, a collaborative Canvas, and a no-code app builder (on the Business plan), Jasper is flexible enough to handle a wide range of marketing jobs, from social media to long-form content.

• Enterprise-ready security: Jasper is SOC 2 compliant and offers enterprise-grade security and governance features. This makes it a safe bet for businesses with strict data security and compliance rules.

Cons of Jasper AI

• Steep learning curve: The sheer number of features can be a lot to take in. Between the Canvas, Studio, Agents, and Apps, it can take a while for new users to get the hang of everything and find an efficient workflow.

• Requires heavy human editing: AI-generated content, especially long articles, still requires human oversight. You'll need to fact-check, edit for flow, and add a human touch to avoid sounding generic.

• High cost with gated features: Many of Jasper’s best features, like the no-code app builder, unlimited brand voices, and API access, are locked behind the expensive, custom-priced Business plan. On top of that, essential tools like the plagiarism checker and SEO mode are extra costs, which can make the total investment pretty steep.

• Manual knowledge setup: The Knowledge Base is a great idea, but it depends on you to manually upload and maintain all your company information. This can quickly turn into a time-consuming chore, especially compared to more automated systems that can learn on their own.

Scaling SEO content with AI

While general AI writing tools like Jasper AI are effective for various content tasks, some teams focus specifically on scaling SEO-optimized blog content. This process often involves multiple steps, including research, structuring, writing, and adding visual elements. For this use case, specialized tools like the eesel AI Blog Writer have emerged. Such tools are designed to automate the entire blog creation workflow, generating a complete post from a single keyword, including research with citations, images, and other elements intended to make the content more engaging and ready to publish.

For those interested in seeing how AI can tackle content creation from a different angle, this tutorial on using Jasper AI provides a great step-by-step look at writing blog posts quickly. It offers valuable insights into the platform's workflow, which can be helpful whether you're using Jasper or another AI tool.

This Jasper AI tutorial for beginners provides a step-by-step guide for marketers on creating various content types with the platform.

Is Jasper AI the right tool for you?

Jasper AI is a versatile AI content platform, well-suited for enterprise marketing teams that require strong brand governance and tools for various content types. Potential drawbacks include the investment in cost and time to learn the platform, the manual setup for brand context, and the need for editing on long-form content. For teams needing a general-purpose AI writing assistant with the budget to manage it, Jasper AI is a strong option. For those whose primary goal is to scale SEO blog content with a more automated workflow, a specialized tool may be a suitable alternative. To explore an example of such a tool, you can try the eesel AI Blog Writer.