How to write better blogs: Your comprehensive guide to content that ranks

Anyone can write a blog post. But getting people to actually read it? That's another beast entirely. Millions of articles are published daily, and most of them just fade into the background. A lot of businesses are just spinning their wheels, publishing content that never gets seen on Google or connects with anyone.

You'd think the boom in AI writers would fix this, but if you've spent any time on Reddit, you'll see people complaining that most tools just produce generic, robotic text that still needs a ton of work.

When it comes to the actual prose, or the writing itself, I use essentially no AI. I don’t like how AI writes. You can push and tweak endlessly and get it... kind of close? But even after a bunch of adjustments it still isn’t there.

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The point isn't just to fill a page with words. It's to create something that actually helps your business by bringing in traffic, finding new leads, or just making you look like you know your stuff. We ran into this exact wall ourselves, and it's why we built the eesel AI blog writer. It's the same tool we used to take our blog's impressions from 70,000 to over 750,000 in just three months.

What makes a blog post effective today?

What does a "better blog" actually look like in 2026? It’s not just about perfect grammar anymore, especially since search engines are getting way better at spotting low-effort, unhelpful content.

A blog post that actually performs well usually nails five things:

• It delivers real value: It gets straight to the point and gives the reader everything they need on that topic.
• It’s easy to read: People scan online. The post needs short paragraphs, clear headings, and lists to break things up.
• It’s built for search: It’s written around what people are actually looking for (search intent) and uses keywords without sounding like a robot.
• It keeps you interested: It has a conversational voice, maybe a quick story, and some visuals to keep the reader scrolling.
• It’s credible and has a personality: It’s based on good research but also has your brand’s unique take on the subject.

Here's a visual breakdown of these five core elements that show how to write better blogs.

Nail these five, and you’ve got an asset that keeps working for you long after you hit publish.

Foundational elements of a great blog post

This is the stuff that no AI can completely take over. These are the human touches that give your content a soul. AI can definitely speed up the process, but you have to get the fundamentals right first.

Start with a headline that grabs attention

Your headline is your first impression. It’s what convinces someone to click on your article instead of the nine others on the search results page.

No need to overcomplicate it. Simple formulas are often the most effective:

• Use numbers: "7 Simple Ways to..."
• Ask a question: "Are You Making This Common Blogging Mistake?"
• Make a clear promise: "The Ultimate Guide to..."

The most important rule? Be clear, not clever. The headline needs to tell the reader exactly what they're about to get. Clickbait might earn you a click, but it will also earn you a bounce, which signals to Google that your content isn't a good match.

Write an introduction that hooks the reader

You’ve got about five seconds to convince someone to keep reading. Most AI tools are bad at writing intros because they tend to be generic. A good intro follows a simple "hook, line, and sinker" approach.

• Hook: Start with a problem they can relate to, a surprising fact, or a question that gets them thinking.
• Line: Briefly explain what the post is about and what they'll get out of it. No fluff.
• Sinker: Set the stage for the value you're about to provide and show them why they should trust you.

Get this right, and your reader is far more likely to stick around.

Structure the body for maximum readability

Nobody wants to stare at a giant wall of text. Online readers are scanners, so your content needs to be structured in a way that makes it easy for them to find what they need.

Here are a few simple ways to make your content more scannable:

• Use headings and subheadings (H2s and H3s): These create a logical path and act as signposts to guide the reader.
• Keep paragraphs short: Try to stick to 2-3 sentences max. This creates white space and makes the content feel less overwhelming.
• Use bullet points and numbered lists: These are great for breaking down steps, listing examples, or summarizing key points.
• Add visuals: Images, charts, and videos are great for breaking up text and explaining complex ideas.

End with a compelling call to action (CTA)

Every blog post should have a purpose. Don't just let your post trail off; tell the reader what you want them to do next. A good CTA can be as simple as asking a question to get a conversation going in the comments, linking to another relevant post, or suggesting they try a tool you mentioned.

The role of research and SEO

This is the step that turns a decent article into a piece of great content marketing. A lot of people skip the research and SEO part because it takes time, but it's non-negotiable if you actually want people to find your work.

Understanding and matching search intent

Search intent is just a fancy term for the "why" behind someone's search. A person typing "how to bake a cake" has a completely different goal than someone typing "best stand mixers."

There are four main types of intent:

• Informational: The user wants to learn something ("what is SEO").
• Navigational: The user is looking for a specific website ("eesel AI blog").
• Commercial: The user is doing research before buying ("best AI blog writers").
• Transactional: The user is ready to make a purchase ("eesel AI pricing").

  

Your content's format has to match the intent. If someone is searching for the "best" of something, they expect a list or a comparison, not a long essay. Matching search intent is probably the single most important factor for ranking on Google right now.

Integrating keywords naturally

Gone are the days of stuffing your keyword into every other sentence. Today's search engines are smart enough to understand topics and context. Your job is to use your keywords in a way that feels natural.

A good rule of thumb is to place your main keyword in a few key places:

• The title tag (your headline)
• The URL
• The first 100 words of your introduction
• At least one subheading (H2 or H3)

Beyond that, focus on using related terms and concepts (semantic keywords). If you're writing about how to write better blogs, you should probably also talk about "content strategy," "SEO," "headlines," and "readability." This gives search engines more context and shows that your article is thorough.

Building authority with internal and external links

Links are the currency of the internet. They help you build trust and authority with both your readers and search engines.

• Internal links: These are links to other relevant pages on your own website. They help keep readers on your site longer and show search engines how all your content is connected, which is great for building topic authority.
• External links: These are links to other credible, well-respected websites. Citing your sources shows that your content is well-researched and trustworthy, which is a big part of Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.

Using AI to write better blogs at scale

So, how are you supposed to do all of this without sinking 10 hours into every single post? This is where AI shifts from being a neat trick to a genuinely useful co-pilot. The right AI can handle the most boring parts of blogging, which lets you focus on strategy, creativity, and adding your unique perspective.

But for everything else, AI is great. I use it to help shape outlines. I’ll sketch what I want for the book, then work with AI over a couple of days to fill gaps and explore what might happen next. It isn’t just AI. A lot of it is my own imagination, but the back‑and‑forth helps. Don’t ask for one idea. Ask for ten, then build from the ones that spark something.

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From time-consuming drafts to publish-ready articles

A common challenge with AI writers is that they often produce a rough first draft, leaving the user to handle research, asset sourcing, linking, and formatting. The eesel AI blog writer was developed to streamline this process by generating a more complete, publish-ready article from a single keyword.

Here’s what makes that possible:

• Deep Research with Citations: Instead of just generating surface-level text, the tool does deep research on your topic. It also automatically adds relevant internal and external links, helping you build authority right from the start.
• Automatic Asset Generation: A blog post is more than just words. The tool automatically creates and embeds relevant AI-generated images, infographics, and tables, making your content more engaging and improving metrics like time-on-page.
• Authentic Social Proof: To add a human touch, it can pull in real quotes from Reddit threads and embed relevant YouTube videos. This adds a layer of credibility that generic AI content can't replicate.
• Simple, Scalable Pricing: Many AI tools have complicated per-seat subscriptions that get expensive fast. We use a simple credit-based model. You can get started with 50 blog posts for just $99.

A comparison of AI blog writing tools

Not all AI writers are designed for the same task. General-purpose tools are fine for brainstorming or writing a quick email, but specialized tools are built for a specific outcome, like getting a blog post to rank on Google.

Here's a quick, fact-based breakdown of the different approaches:

For a more in-depth look at how to approach blog writing from start to finish, the following video provides a comprehensive guide that covers everything from topic selection to the final proofread.

A YouTube video from Matt Diggity explaining the process of how to write better blogs that rank on search engines.

Final thoughts

Writing better blogs isn't about some secret formula. It's about mixing solid writing fundamentals with a good grasp of SEO and using the right AI tools to help you scale.

The aim isn't just to churn out more content faster. It's to build a content system that consistently helps your readers and gets results for your business. When you find the right AI to work with, blogging goes from being a time-consuming chore to one of your best growth channels.

Call to action

Ready to stop messing with drafts and start publishing?

Generate your first complete, SEO-optimized blog post for free with the eesel AI blog writer and see what a difference a specialized tool makes.