GrowthBar vs Jasper: Which AI writer is right for you?

Picking an AI writer in 2026 can feel like you're choosing between very specialized tools. Two of the big names you'll see are GrowthBar, an SEO-first writer for bloggers, and Jasper, a wider AI content platform for marketing teams. Both claim they’ll speed up your work, but they tackle the problem from different angles. GrowthBar is really an SEO tool that happens to have a writer, while Jasper is built to automate the whole content process from start to finish.

The problem is, many teams find that both tools just give you a draft. That still leaves you with hours of editing, fact-checking, and formatting before anything is ready to go live. This guide is a practical look at GrowthBar vs Jasper, comparing their features, pricing, and who they’re really for based on what’s available today.

People who've already sunk hundereds of dollars into their subscriptions will waffle on about 'learning the right recipes' or 'working with the tool to edit their output' but all that really means is that the tools can't really write on their own.

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We'll also touch on an alternative, the eesel AI blog writer. It’s designed to create complete, asset-rich blog posts from just a topic, aiming to get you past the simple text-generation stage.

What is GrowthBar?

GrowthBar is an AI writing tool made specifically for SEO content. It's used by over 6,000 customers and tries to be a one-stop shop for marketers and bloggers to research, write, and optimize their articles.

Its main draw is the combination of AI writing (powered by ChatGPT-4) and core SEO research tools. The most talked-about feature is the "2-Minute Blog Builder," which scans Google's search results to generate an SEO-friendly outline with headlines, keywords, and word counts. The goal is to give you a solid structure right from the start.

The platform also has a well-regarded Chrome Extension that puts SEO data right on top of your Google search results. This makes it easy to do keyword and competitor research as you browse. It’s built for people who want a simple, integrated tool to create first drafts that follow SEO best practices, without needing to switch between different apps. It currently has a 4.8 out of 5 rating on G2.

What is Jasper?

Jasper is a big-picture AI content platform built for marketing teams. With over 100,000 businesses using it, the focus is on automating the entire content process, not just writing one-off articles.

Jasper has grown from simple templates into a more connected system. Its key features now include Jasper IQ, which learns your brand’s information, Content Pipelines to automate workflows, and smart Agents that can do things like personalization and optimization. It's especially known for its Brand Voice feature, which studies your company's style to keep all generated content consistent.

When it comes to SEO, Jasper takes a different path. It doesn't have its own keyword research tools like GrowthBar. Instead, you have to rely on its platform features to optimize content. It's also worth noting that its popular Surfer SEO integration is no longer available, so teams will need another way to do their deep SEO analysis.

GrowthBar vs Jasper: A detailed feature comparison

Even though both tools use AI for writing, their main purpose and ideal users are quite different. Think of it this way: GrowthBar is an SEO tool that writes, and Jasper is a marketing automation platform that creates content.

Content generation and platform focus

GrowthBar is all about long-form SEO blog content. The process is simple: you find a keyword, generate an outline based on what's already ranking, and then use the AI to write the article section by section. It has other tools for things like product descriptions, but it really shines when creating blog posts.

Jasper is built for automating entire campaigns. Its Canvas platform lets users plan, create, and work together on many different assets at once. Its Agents can handle specific jobs, like tweaking headlines or turning a blog post into social media captions, which goes way beyond writing a single document.

Built-in SEO capabilities

This is where GrowthBar has a clear edge. The platform includes keyword research with difficulty scores, competitor analysis (keywords, backlinks, and Google Ads), and on-page optimization tips all in one place. The entire workflow is designed to be SEO-first.

Jasper has very few built-in SEO research tools. Content optimization depends on its Optimization Agent, which can connect to platforms like Semrush, or on you doing it manually. The lack of built-in keyword research means you'll need a separate SEO tool to guide your strategy.

Ease of use and workflow

GrowthBar is made to be simple and fast. The interface is clean and easy to navigate, which is great for beginners. According to G2, reviewers found GrowthBar easier to use, rating it 9.7 vs. 9.1, and felt it was a better match for what their business needed.

Jasper has a steeper learning curve because it does so much more with features like Studio, Agents, and Content Pipelines. Once you get it, it's a very effective tool for scaling up content production, but it takes more time to set up and learn than GrowthBar's direct approach.

Unique platform features

GrowthBar:

• Your Voice: You can upload your own content to create a custom AI model that learns to write in your brand's style.
• Integrated Research: All keyword and competitor data is right there in the writing editor, so you don't have to keep switching tabs.

Jasper:

• Jasper IQ: A central hub for context that bases AI output on your specific brand guidelines, product info, and audiences.
• AI Agents: Specialized agents for tasks like Research, Optimization, and Personalization that can run on their own.
• Content Pipelines: Automates the whole content process from idea to publication, connecting data, creativity, and distribution.

GrowthBar vs Jasper: A pricing comparison

Both platforms give you a 7-day free trial or a money-back guarantee, so you can test them out. GrowthBar is generally the more affordable option with simpler pricing. Jasper’s pricing reflects its status as a full-on marketing platform for bigger teams.

GrowthBar pricing is tiered based on usage, which works well for individuals and small teams.

• Standard: Starts at $36 per month (billed annually) for 25 AI articles and 2 user accounts.
• Pro: Starts at $74.25 per month (billed annually) for 100 AI articles and 5 user accounts.
• Agency: Starts at $149.25 per month (billed annually) with higher limits for teams managing several clients.

Jasper pricing is based on the number of users (seats) and access to its advanced features.

• Pro: Starts at $59 per month per seat (billed annually). This plan includes the Canvas platform and customization with 2 Brand Voices.
• Business: Custom pricing for teams needing unlimited customization, API access, and advanced controls.

GrowthBar vs Jasper: Which tool should you choose?

The right tool really comes down to your team's main goal and how you work.

Choose GrowthBar if:

• Your main goal is writing long-form blog posts that rank on Google.
• You want one keyword research tool, competitor analysis, and AI drafting, without paying for separate subscriptions.
• You like a simple, easy-to-learn interface that walks you through an SEO-first process.
• You're a freelancer, blogger, or small business with a smaller budget.

Choose Jasper if:

• You're on a larger marketing team creating lots of different assets for campaigns (social, email, ads, blogs).
• You need to automate the whole content lifecycle, from planning and writing to distribution.
• Keeping a consistent brand voice across all your content is a top priority.
• You already have your SEO tools and just need a strong platform to create content at scale.

Both GrowthBar and Jasper are good at producing a solid first draft. But with either one, you're still on the hook for fact-checking, editing, finding visuals, and formatting the final piece before it's published.

An alternative for publish-ready content: eesel AI

If your real bottleneck isn't writing the text but all the other steps needed to publish an article, then neither GrowthBar nor Jasper completely solves that problem. This is where the eesel AI blog writer offers a different path.

Instead of just giving you a text document, eesel AI generates a complete, SEO-optimized, and media-rich blog post from a single topic. It's built to take content from an idea to a published article by handling the manual steps that usually come after writing the first draft.

Here are a few key differences:

• Automatic asset creation: It generates relevant AI images, infographics, charts, and tables to go with the content, so you don't have to make them.
• Context-aware research: It understands the kind of blog you're writing. For a comparison post like this, it automatically looks for pricing and feature data. For a tutorial, it outlines the steps.
• Social proof and media: It pulls in real Reddit quotes and relevant YouTube videos directly into the article to build trust and keep readers engaged.
• AEO optimization: The content is structured not just for search engines but also for AI Answer Engines like Google's AI Overviews and Perplexity.

Using this exact tool, our team at eesel AI grew organic impressions from 700 to 750,000 per day in just three months. You can see the difference between a draft and a publish-ready post by generating your first article free.

Final thoughts

The choice between GrowthBar and Jasper is about focus versus breadth. GrowthBar is a practical, budget-friendly tool for individuals and small teams focused on SEO content. Jasper is a premium, versatile platform for larger marketing organizations that need to automate their entire content pipeline.

Both tools are great for speeding up the drafting part of the process. However, the standard for AI-generated content is quickly moving beyond simple text to complete, publish-ready articles.

If your goal is to scale your entire content production process, not just the writing, you might want to consider a tool like the eesel AI blog writer that delivers a finished product.