The top 6 GrowthBar alternatives for SEO content in 2026

Stevia Putri
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Stevia Putri

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Katelin Teen

Last edited January 21, 2026

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GrowthBar is a well-known AI writing tool for SEO content, especially for its quick drafting and keyword research features. Since being acquired by SEOptimer, it's been a common choice for generating outlines and first drafts. However, for content teams trying to scale, a simple first draft may not be enough. Modern content creation involves deep research, assets like images and charts, and optimization for both traditional search engines and newer AI answer engines. Many teams find they need more capable GrowthBar alternatives to ramp up their operations. This guide looks at tools that go beyond basic drafting to help you create complete, publish-ready content. For example, the eesel AI blog writer is built for this, turning a single keyword into a finished article.

What is GrowthBar?

The landing page for GrowthBar, showing its features as one of the GrowthBar alternatives.
The landing page for GrowthBar, showing its features as one of the GrowthBar alternatives.

GrowthBar is an SEO tool that uses ChatGPT-4 for keyword research, competitor analysis, and AI content generation. You can use it through a web app or a Chrome extension, which makes it easy to get started. The "2-Minute Blog Builder" is useful for getting quick drafts, outlines, and ideas. It also offers a range of AI writing tools for different marketing needs, from ad copy to social media posts. It functions primarily as a drafting assistant rather than a complete content platform. As a result, teams may find they need additional tools for on-page optimization, automatic image generation, or a workflow that supports producing fully finished articles at scale. The process often involves taking the draft from GrowthBar and then spending additional time on research, visuals, and formatting. Its pricing starts at $36 per month for the Standard plan. <quote text="Tbh, I just use SEOQuake and a VPN extension.

SEO Quake is decent and simple enough. I can see SEO, meta description and H1 title along with keyword density of any page.

VPN allows me to check SERP in any location if I want to target local SEO pages." sourceIcon="https://www.iconpacks.net/icons/2/free-reddit-logo-icon-2436-thumb.png" sourceName="Reddit" sourceLink="https://www.reddit.com/r/seogrowth/comments/1nhhnm3/comment/nebpmn6/">

How we chose the best GrowthBar alternatives

To make this comparison useful, we judged each tool on a few key things. We looked for tools that solve the main limitations of a simple drafting assistant.

Our criteria included:

  • Content Quality and Completeness: How well does the tool generate something you can publish, not just a text draft? Does it include visuals, links, and formatting?
  • SEO & AEO Features: How deep does it go with search engine optimization (SEO) and AI answer engine optimization (AEO)?
  • Scalability: Can the tool handle a high volume of content without becoming a bottleneck for your editors and designers?
  • Unique Features: What makes the tool different? This could be automatic asset generation, AI visibility tracking, or deep SERP analysis.
  • Value for Money: Does the price make sense for the features and efficiency you get?

Quick comparison of the top GrowthBar alternatives

ToolBest ForStandout FeatureStarting Price
eesel AI blog writerGenerating complete, publish-ready blog postsAutomatic asset & media integrationFree to try ($99/50 blogs)
Surfer SEOData-driven on-page optimizationReal-time Content Score$99/month
ScalenutA unified SEO & AI visibility workflowAll-in-one GEO (Generative Engine Optimization) platform$49/month
JasperGeneral-purpose AI marketing automationJasper IQ for brand voice and knowledge$69/month
RankabilityPremium, expert-guided optimizationNLP analysis from Google and IBM Watson$149/month
WritesonicTracking AI search visibility and SEOAI Visibility Tracking across 10+ platforms$49/month

The 6 best GrowthBar alternatives

Here’s a closer look at the top tools that offer more than just a first draft.

1. eesel AI blog writer

The eesel AI blog writer is for teams that want to skip the drafting phase and create complete articles in one go. Its main job is to take a single keyword and turn it into a fully researched, structured, and SEO-optimized blog post, with all the necessary assets included. We use it here at eesel AI, and it’s what took our site from 700 to over 750,000 impressions in just three months by helping us publish over 1,000 optimized blogs.

A view of the eesel AI blog writer, a tool that serves as one of the top GrowthBar alternatives for creating complete articles.
A view of the eesel AI blog writer, a tool that serves as one of the top GrowthBar alternatives for creating complete articles.

  • Pros: It generates a complete content package, not just the text. It automatically generates and adds images, infographics, and tables. It also finds relevant YouTube videos and Reddit quotes to add authenticity. Its built-in AEO (Answer Engine Optimization) helps your content perform well in Google’s AI Overviews and other answer engines.
  • Cons: It's built specifically for creating long-form blog content. If you need a broad suite of general SEO tools for things like backlink analysis or technical site audits, you might need to pair it with another tool.
  • Pricing:
  • Why we included it: It addresses a common challenge with AI writers by handling the entire content creation process, from research and writing to asset generation and formatting. This makes it a useful option for scaling content.

2. Surfer SEO

The homepage for Surfer SEO, one of the leading GrowthBar alternatives for content optimization.
The homepage for Surfer SEO, one of the leading GrowthBar alternatives for content optimization.

Surfer SEO is a leader in on-page optimization. Its main job is to analyze the top-ranking pages for your keyword and give you data-driven advice in its Content Editor. It tells you exactly what terms to include, how often, and where, based on what’s already ranking.

  • Pros: Surfer is great at providing real-time feedback with a Content Score that updates as you write. Its NLP-driven suggestions are trusted by many SEO professionals. It also has useful tools like an AI Content Detector and Humanizer to help your content sound authentic.
  • Cons: Surfer is more of an optimization assistant than a content generator. While it has AI writing features, its real strength is in refining existing content or guiding a human writer. It doesn't create a complete article with assets from scratch. API access is also only available on its Enterprise plan.
  • Pricing:
  • Why we included it: If your main issue with GrowthBar is the lack of deep, real-time optimization guidance, Surfer SEO is a powerful next step.

3. Scalenut

The homepage for Scalenut, a comprehensive platform and one of the best GrowthBar alternatives.
The homepage for Scalenut, a comprehensive platform and one of the best GrowthBar alternatives.

Scalenut calls itself an "all-in-one GEO platform." It handles the entire content process, from keyword research and topic clustering to AI drafting and optimization. GEO stands for Generative Engine Optimization, which means it focuses on getting your content seen in AI-powered search results.

  • Pros: Its "Cruise Mode" feature makes it easy to create a first draft from a keyword in just a few minutes. It combines research, writing, and optimization in one place. It also has unique features like the GEO Watchtower to track your brand in AI chats and Social UpReach to find content opportunities on Reddit.
  • Cons: The user interface can be a bit much for beginners. The AI-generated content often needs a good amount of editing to sound natural and connect with readers.
  • Pricing:
  • Why we included it: It’s a solid choice for users who want a single tool for both SEO research and AI drafting, with an eye toward the future of AI search.

4. Jasper

The homepage for Jasper, a well-known AI writer and one of the top GrowthBar alternatives for marketing copy.
The homepage for Jasper, a well-known AI writer and one of the top GrowthBar alternatives for marketing copy.

Jasper is a big name in AI content, known for being a jack-of-all-trades for marketing teams. It's versatile enough to create copy for all sorts of channels, not just long-form articles. You can use it for social media posts, email newsletters, product descriptions, and ad copy.

  • Pros: Jasper is very flexible. It has powerful features like Content Pipelines to automate workflows and Jasper IQ to learn and maintain your brand voice. Its ability to create custom workflows makes it a strong tool for scaling campaigns across different channels.
  • Cons: Jasper is a generalist. It isn't specifically built to create fully-formed SEO blog posts in one click. It doesn't have the automatic asset generation or deep SERP analysis you'd find in more specialized tools.
  • Pricing:
    • Pro: Starts at $69/month per seat.
    • Business: Custom pricing, which requires talking to their sales team.
  • Why we included it: For businesses that want a single AI writer to handle all their marketing copy and automate campaigns, Jasper is a popular and powerful choice.

5. Rankability

The homepage for Rankability, a premium tool and one of the more advanced GrowthBar alternatives.
The homepage for Rankability, a premium tool and one of the more advanced GrowthBar alternatives.

Rankability is a high-end tool for serious content optimization. It's designed for agencies and experienced SEO teams that need to compete in both traditional Google search and the new AI search landscape.

  • Pros: The platform gives very clear, NLP-based recommendations by using IBM Watson and Google AI for its analysis. It includes an AI Analyzer to track your content's visibility in AI assistants like ChatGPT and Gemini, which is a nice modern touch.
  • Cons: Rankability has a high starting price and a very specific focus. It's only for page-level optimization and doesn't include AI content generation, automation, or performance tracking like an all-in-one tool would.
  • Pricing:
  • Why we included it: It's a great option for advanced SEOs who value precision and expert-level optimization advice and are willing to pay for it.

6. Writesonic

The homepage for Writesonic, a platform for content creation and AI visibility tracking, and one of the best GrowthBar alternatives.
The homepage for Writesonic, a platform for content creation and AI visibility tracking, and one of the best GrowthBar alternatives.

Writesonic has grown from a simple AI writer to a broader AI search visibility platform with strong SEO and GEO features. It aims to be a single place for creating content and tracking how it performs in the age of AI.

  • Pros: Writesonic's standout feature is its AI Visibility Tracking, which monitors your brand’s performance across ChatGPT, Gemini, Perplexity, and over 10 other platforms. It also offers an AI Article Writer that creates fact-checked content with automatic internal linking.
  • Cons: The on-page SEO optimization isn't as deep as what you'd get from dedicated tools like Surfer or Rankability. The competitor analysis is also less detailed, which might be a drawback in highly competitive industries.
  • Pricing:
  • Why we included it: It’s a practical choice for teams who want one platform for both writing content and tracking their brand's visibility in the new world of AI search.

How to choose the right GrowthBar alternative

The best tool for you really depends on your main goal. Think about what your biggest content bottleneck is right now.

A flowchart infographic helping users choose between different GrowthBar alternatives based on their primary content goal.
A flowchart infographic helping users choose between different GrowthBar alternatives based on their primary content goal.

Are you looking for an optimization assistant to guide your writing and help you use the right keywords? A tool like Surfer SEO or Rankability would be a good fit.

Do you need a versatile copywriter that can handle everything from blogs to social media ads? Jasper is a powerful generalist.

Is your main focus on tracking and improving your visibility in AI search results? Writesonic and Scalenut are built for that.

Or are you looking for a tool that creates complete, publish-ready blog posts in one click, saving you hours of research and formatting? Then the eesel AI blog writer is what you need. The best way to know for sure is to try out the free versions and see which one fits your team's workflow.

To see how some of these tools compare in action, this video provides a walkthrough of several popular AI copywriting platforms, giving you a better sense of their user interfaces and features.

This video provides a walkthrough of several popular AI copywriting platforms, giving you a better sense of their user interfaces and features.

Move beyond drafting with eesel AI

The key takeaway is that many GrowthBar alternatives do more than just write text; they streamline the entire content creation process. They help you research, write, optimize, and publish faster.

A unique aspect of the eesel AI blog writer is its focus on creating a finished product. It delivers complete, media-rich articles that are optimized for both search engines and human readers, all from a single keyword. It is designed to deliver a finished article ready for publication.

Generate your first blog post for free.

Frequently Asked Questions

Many paid tools offer free trials to let you test their features. For instance, the eesel AI blog writer allows you to generate a complete, publish-ready blog post for free. While some completely free tools exist, they often have major limits on features or output quality compared to paid options.
Teams often search for GrowthBar alternatives when they need to scale content production. GrowthBar is useful for first drafts, but it doesn't typically create complete articles with images, videos, and formatting. Tools like the eesel AI blog writer handle the entire process, saving a lot of time on research and finding assets.
Some GrowthBar alternatives, such as Surfer SEO, are mainly on-page optimization tools. They analyze top-ranking content and provide data-driven suggestions to improve your writing. They act as an assistant for writers rather than generating a full article from scratch, focusing on SEO refinement over initial creation.
Yes, tools like Writesonic and Scalenut are GrowthBar alternatives that focus on Generative Engine Optimization (GEO). They help you create content and include features to track your brand's visibility in AI answer engines like Google's AI Overviews and ChatGPT.
The right choice depends on your biggest bottleneck. If you need help with SEO optimization, check out Surfer SEO. If you want an all-purpose marketing writer, Jasper is a good option. If your goal is to generate complete, publish-ready blog posts in a single step, a tool like the eesel AI blog writer is designed for that exact purpose.

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Stevia Putri

Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.