Frase AI vs Wordtune: Which AI writing tool is right for you?

Trying to create content that actually ranks on Google can feel like a full-time job in itself. You've got to do the research, nail the structure, write something compelling, and then optimize the heck out of it. It's a massive time sink, which is why content teams are always hunting for tools to speed things up.

Frase AI and Wordtune are two names you'll hear a lot. They're both AI writing assistants, but they solve completely different problems. One is your go-to for SEO research and drafting, while the other is all about making your final sentences shine.

In this post, we'll dig into what each tool does, who it's for, and what it'll cost you. By the end, you'll have a clear idea of which one, if any, is right for your workflow. We'll also look at how newer tools like the eesel AI blog writer are starting to handle the entire process, from a simple keyword to a finished article ready to publish.

What is Frase AI?

Think of Frase AI as your SEO content strategist, but in software form. It’s an AI platform built to help with the whole SEO content process, from figuring out what to write about to optimizing the final draft. Its main purpose is to help you research topics, generate drafts based on top-ranking content, and ensure your article is filled with the right keywords to climb the search results.

Here's a quick look at its main functions:

• Content Briefs: This is Frase's standout feature. You feed it a target keyword, and it goes off to analyze the top articles on Google. It then comes back with a detailed brief, including a suggested outline, key topics to cover, common questions people ask, and a peek at what your competitors are doing.
• AI Writer: With your brief in hand, Frase’s AI can help you start drafting. It can write intros, flesh out sections from your headings, and generate paragraphs to get you past that blank-page paralysis.
• Content Optimization: As you write inside the Frase editor, it gives you a real-time score comparing your content to the top competitors. It provides a topic score and suggests other terms you should probably include to make your article more thorough and improve its ranking potential.

Frase is really built for SEO managers, content marketers, and anyone who needs a data-first way to create long-form content like blog posts.

What is Wordtune?

If Frase is the strategist, then Wordtune is your personal editor. It's an AI writing tool that focuses on improving the words you've already written. It’s not designed to generate articles from scratch; it’s all about enhancing the clarity, tone, and overall punch of your existing text.

Its main job is to help you rewrite sentences, discover more effective words, and make sure your message is crystal clear.

Here are its key features:

• Rewrite: This is Wordtune's core function. Just highlight a sentence, and it offers several different ways to phrase it. You can make it more casual, formal, shorter, or longer with a click.
• Spices: If you're feeling a bit stuck, the Spices feature suggests ways to expand on a sentence. It might prompt you to add a statistic, an example, or a counterargument to strengthen your point.
• Summarizer: Have a long article, a dense PDF, or a YouTube video you don't have time to watch? Wordtune can summarize it for you, pulling out the key takeaways so you can get the gist quickly.

Wordtune is useful for just about anyone who writes. Whether you're a student polishing an essay, a marketer drafting an email, or a professional putting together a report, it helps you communicate better.

what really helped was running drafts through clever ai humanizer, makes the output feel way more natural and human without losing speed. saves me from sounding robotic when i use gpt or quillbot for content.

Reddit

Frase AI vs Wordtune: A head-to-head comparison

Okay, now that we know what each tool is about, let's put them side-by-side. We’ll compare their main purpose, key features, and general workflow to see where each one really stands out.

Core functionality

• Frase AI:
  • Focus: It’s an all-in-one platform for creating new, SEO-focused content from the ground up. The entire process, from keyword idea to optimized draft, happens inside Frase.
  • Best for: Content marketers and SEOs who need to research topics, build data-backed briefs, and write articles that are meant to rank.
  • Use cases: Finding keyword ideas, researching competitors, generating detailed outlines, drafting blog posts, and optimizing existing content to improve search rankings.
• Wordtune:
  • Focus: It's a sentence-level writing assistant for improving existing text. It works wherever you write, like in a Google Doc, Gmail, or on social media.
  • Best for: Anyone who writes and wants their drafts to sound clearer, more professional, and more engaging.
  • Use cases: Rephrasing clunky sentences, changing an email's tone from formal to casual, making text more concise, and improving academic papers or reports.
• Verdict: They're made for totally different parts of the writing journey. Frase is for creation and optimization; it helps you build the house from the foundation. Wordtune is for polishing and perfecting, ensuring the final paint job looks great. You wouldn't use a paintbrush to lay a foundation, and you wouldn't use a cement mixer to decorate.

Feature comparison

Let's get into the details. This table breaks down their features so you can see the differences at a glance.

The table says it all. If your job revolves around creating content that ranks on Google, Frase AI is the specialized tool you need. It has everything for research, briefing, and on-page SEO built in.

Wordtune, on the other hand, is the flexible, do-it-all writing assistant. Its power is in its simplicity and how easily it fits into your current workflow. It just makes your writing better, wherever you're doing it.

Ease of use and workflow

• Frase AI: The interface is a project-based dashboard. It's very powerful, but there’s a bit of a learning curve. To really get value from it, you need to get comfortable with its SEO metrics and data analysis. It’s a destination platform; you go to Frase to do your work.
• Wordtune: Simplicity is the goal here. It works mainly through a browser extension that fits right into the tools you already use, like Google Docs or Gmail. There's practically no training needed. You install it, highlight text, and start improving your writing.
• Verdict: For pure ease of use and getting started quickly, Wordtune wins easily. Frase AI is a more complex tool that offers more power, but it requires more effort to learn and fit into your team's process.

Frase AI vs Wordtune: Pricing breakdown

The pricing for these tools really tells you what they're built for. Just remember, these plans can change, so it's always smart to check their official websites for the most current info.

• Frase AI Pricing:
  • Frase’s pricing is based on how many users you have and the number of articles you can work on each month.
  • Solo: Kicks off at $14.99/month for 1 user and 4 articles.
  • Basic: $44.99/month for 1 user and 30 articles.
  • Team: $114.99/month for 3 users and unlimited articles.
  • There's also a "Pro Add-on" for an extra $35/month that unlocks unlimited AI word generation, which you'll probably need if you plan on using it for drafting.
• Wordtune Pricing:
  • Wordtune’s model is much simpler and is geared toward individual users.
  • Free: A pretty good free plan that gives you 10 rewrites a day.
  • Plus: Starts at $9.99/month (billed annually) for unlimited rewrites and summaries.
  • Unlimited: Starts at $14.99/month (billed annually) and adds features like changing the tone and a word finder.
  • They also have team plans if your business needs one bill for everyone.

The scope of specialized writing tools

Both Frase and Wordtune are solid tools. But because they each focus on one part of the content puzzle, using them often involves a multi-step workflow.

With Frase AI, you can research and write a data-backed draft. However, the output is still just text. You still have to go find images, embed videos, look for real-world examples, and format the whole thing in your CMS.

Wordtune is a fantastic editor, but it can't help with the toughest parts of creating content: the initial research, strategy, and drafting. You need to bring a finished draft to the table before Wordtune can do its thing.

Relying on these tools often means you're still juggling multiple subscriptions and manual steps. You might use Frase for a brief, another AI writer for the draft, Wordtune for polishing, and then spend hours in your CMS putting it all together.

An alternative for end-to-end content generation: eesel AI blog writer

This multi-step process is why we built the eesel AI blog writer. It’s designed to handle the entire process. It can turn a single keyword into a complete, publish-ready article in just a few minutes.

And it actually works. We used this exact tool to grow our own organic traffic from 700 to 750,000 daily impressions in only three months by publishing over 1,000 high-quality blog posts.

Here’s how it gets around the limitations of other tools:

• Context-Aware Research: It does more than just scrape the top search results. It figures out the search intent behind your keyword and automatically pulls in the right kind of info. For a comparison post, it finds pricing. For a product review, it finds specs.
• Automatic Asset Generation: This is a huge time-saver. The eesel AI blog writer doesn't just give you text. It creates and inserts AI-generated images, infographics, tables, and even relevant screenshots right into the draft.
• Social Media & Source Integration: To add some authority and a human element, it automatically finds and embeds relevant YouTube videos and pulls real quotes from Reddit threads on your topic.
• AEO Optimization: The content isn't just optimized for old-school search engines. It's also structured for AI Answer Engines like Google AI Overviews and Perplexity, which is becoming more and more important.

The goal isn't just to give you a draft. It's to deliver a media-rich, fully formatted article that's ready to publish.

To see these tools in action, it can be helpful to watch a direct comparison. The video below offers a visual walkthrough of how Frase AI and Wordtune approach content tasks, giving you a better feel for their respective workflows and user interfaces.

This video offers a visual walkthrough of how Frase AI and Wordtune approach content tasks, giving you a better feel for their respective workflows and user interfaces.

Frase AI vs Wordtune: Which one should you choose?

So, which tool is the right one for you? It really comes down to what you're trying to accomplish.

Choose Frase AI if you're an SEO pro or content strategist who needs a powerful, data-driven tool for research, content briefs, and on-page optimization. It’s for building the strategic foundation of your content.

Choose Wordtune if you're a writer, student, or professional who wants a simple AI assistant to help polish your writing. It’s for making sure your final words land perfectly.

But if your main goal is to scale up your content production and cut out all the tedious manual work, you could look into the eesel AI blog writer. It’s for teams that want to streamline the entire workflow, going from a keyword to a complete, SEO-optimized, and media-rich blog post in a single step.

Ready to see what an end-to-end AI content platform can do? Generate your first blog for free and see the difference for yourself.