Frase AI vs SEO AI: A detailed comparison for content teams

Marketing teams consistently face the challenge of scaling high-quality, search-optimized content while maintaining standards. This requires an efficient and effective workflow. Many teams now use AI platforms like Frase AI and SEO.ai to meet this demand. While both are designed to help create content that ranks, they have fundamentally different approaches.

Frase functions as a tool to assist writers, focusing on research and optimization to guide the manual writing process. In contrast, SEO.ai is an automated engine for more hands-off content creation, managing the process from ideation to publishing. This post compares Frase AI vs SEO AI to clarify which is better suited for different workflows. We will also explore an alternative method: generating complete, publish-ready articles in a single step with a solution like the eesel AI blog writer.

What is Frase AI?

Frase is a content optimization platform for marketers and SEOs who research, write, and optimize content for Google rankings. It also helps content get cited by AI platforms like ChatGPT and Perplexity, which is an increasingly important factor in modern SEO.

Its workflow centers on a dual optimization approach that supports a human writer. The platform starts by analyzing the top 20 Google results for a target keyword to see what is already ranking. It then gathers questions from sources like Google's "People Also Ask," Reddit, and Quora to help structure the content and address user intent.

Based on this data, Frase produces a detailed content brief and an AI-generated outline. As you write in its editor, the tool gives you a real-time SEO score for search engines and a GEO (Generative Engine Optimization) score to guide optimization for AI citations. This feedback helps you create content that works for both traditional search algorithms and newer answer engines.

Key features include:

• SERP analysis of top-ranking competitors.
• Dual SEO and GEO scoring for optimization.
• Content Opportunities that monitor your site and suggest fixes for pages with declining performance.
• An optional AI Search Tracking feature to monitor visibility in AI answer engines.

Frase is most suitable for SEO specialists, content managers, and writers who want a data-driven tool to improve their manual writing and optimization, giving them complete control over the final product.

What is SEO.ai?

SEO.ai is an AI platform designed to automate SEO content creation, making it a useful option for small businesses and teams that prefer a less hands-on solution. Its purpose is less about assisting a writer and more about automating the entire content lifecycle.

The process begins with the AI finding relevant keyword clusters and analyzing your website for content gaps. Using these opportunities, it automatically writes, optimizes, and can even publish the content to your content management system (CMS). The workflow is designed for minimal user intervention. To support this, the platform includes features like automated internal linking to improve your site's structure and AI-generated images to go with the text.

Its main features include:

• Automated content gap analysis to find new topics.
• AI article generation from a keyword.
• Direct publishing to WordPress and other CMS platforms.
• AI-generated images that can incorporate your brand's style.
• An AI memory feature that learns from your edits to improve its output.

SEO.ai is aimed at business owners and marketing teams who want an automated system for content production and are comfortable with a platform handling the initial creation and publishing.

Frase AI vs SEO AI: A feature comparison

While both platforms use AI for content, their core functions and intended users are different. Here is a breakdown of the key differences.

Core workflow and approach

The biggest difference between the two is their basic approach to content creation.

• Frase is a tool that enhances a user's existing research and writing process. It provides data, outlines, and real-time scores, but it requires a person to write the final article. It is built for writers and SEOs who want to control the content from the outline to the final sentence.

• SEO.ai is built for automation. It is designed to handle the initial writing process, including keyword research, content creation, and even publishing, with little user involvement. Its workflow is for those who want to scale content production without spending a lot of time on writing.

Optimization focus

Both tools optimize for search, but they focus on different areas.

• Frase is strong in deep, on-page optimization for two channels. It provides a real-time SEO score for Google rankings and a separate GEO score to increase the chance of your content being cited by AI platforms like ChatGPT, Perplexity, Claude, and Gemini. This dual focus is designed for a search environment where AI-powered answers are more common.

• SEO.ai concentrates on foundational SEO by building topical authority. It makes sure content aligns with search intent, uses keywords correctly, and automatically adds internal links to strengthen the site's structure. The objective is to create a well-organized content hub that signals expertise to search engines.

Unique capabilities

Each platform has unique features that serve its target audience.

• Frase:

  • Content Opportunities: This feature connects to your Google Search Console and sends alerts about pages with declining rank. It then suggests actions to fix content gaps and regain traffic.
  • AI Search Tracking: An add-on that monitors your brand's visibility across five major AI platforms, showing you what prompts your competitors are being cited for.
  • Multilingual Optimization: Frase can optimize content with its SEO and GEO features in any language, providing data-backed insights for global audiences.

• SEO.ai:

  • Autopilot Publishing: The platform can connect to your CMS (like WordPress or Shopify) to automatically publish generated content on a schedule.
  • Personalized AI Images: SEO.ai can generate images for articles and learn from reference images to incorporate your brand's visual style.
  • AI Memory: The system adapts based on your feedback. When you edit the content, its "AI memory" adjusts to improve the quality and tone of future articles.

Frase AI vs SEO AI: Pricing comparison

The pricing for Frase and SEO.ai reflects their different offerings. Frase is focused on providing optimization tools for writers, while SEO.ai's main feature is its automated content generation.

Feature	Frase	SEO.ai
Starting Price	$38/month (Starter Plan)	$49/month (Basic)
Core Offering	1 user seat, 15 articles optimized per month, SEO + GEO features	Manual AI writer, product feed optimization, keyword research tools
"Autopilot" Plan	Not Available	$149/month (Single Site)
Free Trial	Yes, 2 free documents, no credit card required	Yes, 7-day trial for $1

Frase's entry-level plan offers a solid toolset for a writer or SEO specialist to optimize content. It's made for those who are actively part of the writing process. In contrast, SEO.ai's main automation feature, its "autopilot" mode, is only available on its $149/month Single Site plan. The right choice depends on whether your goal is hands-on optimization (Frase) or hands-off content generation (SEO.ai).

An alternative for publish-ready content: The eesel AI blog writer

Frase provides useful data but still requires a lot of manual work to create a finished post. SEO.ai automates text generation, and for teams looking to add rich media or a specific brand voice, this may require an additional step in the workflow. There is a gap between a data-driven brief and a simple text article.

The eesel AI blog writer was created to fill this gap. It can turn a single keyword into a complete, media-rich, and publish-ready blog post in minutes. Instead of just generating text, eesel AI creates a full content package that is ready for an audience.

Here are its key differentiators:

• Automatic Assets: It generates and embeds relevant assets like AI images, infographics, charts, and tables directly into the post to break up text and clarify points.
• Social and Media Integration: It finds and embeds relevant YouTube videos and real quotes from Reddit forums, grounding the content in real-world discussions.
  

  I’ve scaled back on using these tools. They’re fine for keyword ideas or spotting gaps, but I’ve found they often make the content feel stiff and less enjoyable to read. I think readability and context seem way more important than stuffing in exact phrases or following a strict optimization checklist. But I don’t completely ignore them, sometimes I glance at competitor data or topic coverage to make sure I’m not missing something obvious.

  Reddit

* **Context-Aware Research:** The AI understands the type of blog you are creating. It automatically finds pricing data for comparison posts, technical details for reviews, and steps for how-to guides, which saves research time. 

This approach has produced measurable results. Using this tool, we grew our search impressions from 700 to 750,000 in just three months by publishing over 1,000 optimized articles. It's also free to try, so you can generate your first article and evaluate the quality yourself.

Frase AI vs SEO AI: Which tool is right for you?

The best tool depends on your team's structure, goals, and workflow.

• Choose Frase if: You are an SEO professional or content manager with a writing team. You need a tool to streamline research, create data-backed briefs, and optimize every article for both Google and AI search engines. It's ideal for teams that want to support, not replace, their writers.

• Choose SEO.ai if: You are a small business owner or solopreneur who wants a completely hands-off approach to content generation. You prioritize automation and want a system that can manage everything from topic ideas to publishing with minimal supervision.

• Try the eesel AI blog writer if: You are a growth-focused team that needs to scale the production of high-quality, complete content. You want to go from a keyword to a publish-ready post with text, visuals, and media in minutes, allowing your team to focus on strategy.

For a deeper look at how Frase's optimization features stack up against other popular tools in the market, the following video provides a detailed comparison with Surfer SEO, another major player in the content optimization space.

This video offers a detailed comparison between Frase and Surfer SEO, providing more context for the Frase AI vs SEO AI analysis.

The choice between Frase AI and SEO.ai depends on your preferred workflow: hands-on optimization versus hands-off automation. Both are effective for their specific purposes.

However, the ability to generate complete, engaging articles that are ready for an audience is becoming more important for content scaling. While Frase gives you the blueprint and SEO.ai provides the text, the next evolution is combining research, writing, and rich media into a single process.

If you are interested in that approach, you can generate your first complete article for free with the eesel AI blog writer.