I tested 5 tools to find the best AI writing tool for company blogs in 2026

Maintaining a company blog requires a consistent flow of high-quality, SEO-friendly content, which can be time-consuming and resource-intensive. AI writing tools offer a solution, but many can produce generic text that requires significant editing to connect with readers and rank in search engines. The process can feel like wrestling an article out of an algorithm, rather than streamlining content creation.

To find a tool that can help scale a company blog effectively, we tested five popular AI writing tools. This issue is one we experienced at eesel AI, which led us to develop the eesel AI blog writer. Using it, we grew our blog from 700 to over 750,000 daily impressions in three months. This review includes it alongside other popular tools to see how it compares in 2026.

What is an AI writing tool?

At its core, an AI writing tool is software that uses large language models (LLMs) to create text from a prompt or keyword. You can think of it as a very capable assistant for drafting articles, emails, and reports.

But for company blogs, their job is much bigger. The top tools do more than just write. They help with the whole content workflow, from brainstorming ideas and building outlines to doing research and optimizing for search engines. Some can even create visuals like images and infographics.

It's also worth noting the difference between a general AI chatbot (like the free version of ChatGPT) and a dedicated AI blog writing tool. These specialized tools are built specifically for long-form, SEO-focused content. They get the nuances of keyword placement, heading structures, and search intent. A good AI writing tool is a partner, not a replacement for a human writer. It takes care of the grunt work of research and drafting, so you can focus on strategy and adding your own expert insights.

How we chose the best AI writing tool for company blogs

To keep things fair, we used a simple method. We gave each tool the same keyword, "customer service automation," and then judged the output on a clear set of criteria. This wasn't about word count; it was about which tool produced the best article.

Here are the five criteria we used for our evaluation:

1. Content Quality & Readability: Does the text sound natural, or is it full of robotic filler? Is the research solid, or just scratching the surface? We wanted content that was genuinely engaging.

2. SEO-Friendliness: Does the tool structure the content correctly with H2s and H3s? Does it use keywords naturally and show topical authority? A well-optimized structure is essential for ranking.

3. Completeness of Output: Does it create a full, publish-ready post, or just a rough draft? We were looking for tools that provide everything: intros, conclusions, FAQs, and even media assets.

4. Ease of Use: How fast can you get from a keyword to a finished blog post? The interface should be straightforward for a marketer, not require a course in prompt engineering.

5. Brand Integration: Can the tool understand and use a company's specific brand voice and messaging? The content should sound like it came from your team.

A quick comparison of the best AI writing tool for company blogs

Before diving into the detailed reviews, here’s a high-level summary of each tool's main strengths and pricing to give you a quick overview.

A review of 5 top AI writing tools for company blogs in 2026

Now, let's get into the detailed breakdown of each tool.

1. eesel AI blog writer

Why we included it: The eesel AI blog writer is designed to address a common challenge with AI content: creating a complete, ready-to-publish article, not just a text draft. It was developed to scale our own blog and its workflow is built for content teams.

Pros: The tool aims for human-like content quality. A key feature is its ability to generate a full post with assets in one step, including AI-generated images, infographics, and data tables. It can also automatically find and embed Reddit quotes and relevant YouTube videos. The content is optimized for both traditional SEO and AEO (AI Answer Engine Optimization), which is important for visibility in search formats like Google AI Overviews and Perplexity.

Cons: This tool is focused specifically on generating complete blog posts. Users looking for an all-in-one platform with a wide variety of templates for short-form copy, such as ad headlines or social media posts, may find other tools offer more versatility for those tasks.

Pricing:

• Free to try.

• Early Bird plan: $99/month for 50 blog generations.

2. Jasper AI

Why we included it: Jasper is a well-known AI platform built for enterprise marketing teams. Its main strength is automating the entire content lifecycle with features like Content Pipelines, making it a solid choice for teams scaling content across multiple channels, not just a blog.

Pros: Jasper is great at maintaining brand consistency. Its "Brand IQ" feature learns your brand's voice, tone, and style guides and applies them to everything it generates. The platform is packed with features, offering over 100 templates and smart "Agents" that can handle specific tasks like optimization or research. For teams with unique workflows, you can even build custom, no-code AI apps with "Jasper Studio".

The best AI tool for writing SEO-rich blog content is Jasper (formerly Jarvis). It helps create keyword-optimized content, improves readability, and offers features for generating ideas, headings, and meta descriptions.

Reddit

Cons: Due to its comprehensive feature set, users focused solely on blog writing might find the workflow has more steps than a dedicated blog generator. Creating a full post with assets may involve using multiple tools and templates within the platform rather than a single process.

Pricing:

• Pro Plan: Starts at $59/month per seat (billed yearly).

• Business Plan: Custom pricing for teams needing advanced features and API access.

3. Koala AI

Why we included it: Koala AI is a five-in-one platform designed for SEO professionals and affiliate marketers. Its key feature is using real-time data and SERP analysis to create content that’s strategically optimized to rank for competitive keywords.

Pros: "KoalaWriter's" real-time SERP analysis checks the top-ranking content for your keyword and identifies relevant topics and terms to include. For affiliate marketers, it has a feature that generates Amazon product roundup posts with live data. The platform also includes "KoalaLinks" for automatic internal linking and "KoalaImages" for AI image generation.

If you want smooth integration and seamless auto-posting, then Koala Writer would be worth trying. In any other case, if most of your concentration goes to manual fine-tuning of SEO, then probably SEOwriting is worth the deal.

Reddit

Cons: While useful for data-driven SEO content, the platform is a suite of separate tools ("KoalaWriter", "KoalaChat", "KoalaLinks"). This means users may need to manage different parts to assemble a complete article. Creating a media-rich post may require additional manual steps, as it doesn't automatically create infographics or embed social proof like Reddit quotes.

Pricing:

• Free trial available (5,000 words).

• Essentials Plan: Starts at $9/month for 15,000 words.

• Professional Plan: $49/month for 100,000 words and more advanced features.

4. Copymatic

Why we included it: Copymatic is a versatile tool for creating a wide range of content, from blog posts to social media ads. Its main draw for high-volume teams is the unlimited words on all paid plans, which is a notable feature.

Pros: The platform has over 80 different AI writing tools, including a "Long-Form AI Content Writer" that can create a full article from just a title and keywords. It also has "CopyChat", a ChatGPT alternative that can use recent search results for more current answers. For WordPress users, the included plugin helps send content directly to your site.

Cons: While Copymatic can produce a solid base article, the initial output may require significant human editing to align with a specific brand voice and achieve a publishable quality.

Pricing:

• Free trial available (10 credits, approx. 1,000 words).

• Pro Plan: Starts at $19/month (billed yearly) for one user and unlimited words.

• Team Plan: $32/month (billed yearly) for five users.

5. Writesonic

Why we included it: Writesonic has grown from a simple writing tool into a platform focused on both traditional SEO and Generative Engine Optimization (GEO). It’s built for teams that want to create content and also track their brand’s visibility in AI-powered search results.

Pros: Its "AI Visibility Tracking" feature shows where your brand ranks on platforms like ChatGPT, Gemini, and Perplexity. It provides actionable tips, like identifying citation gaps where your brand should be mentioned. The "AI Article Writer 6.0" is also strong, using real-time data and competitor analysis to create fact-checked, optimized content.

Cons: The platform's focus includes visibility tracking, so teams focused solely on content generation might find the additional features more than they require. The most advanced GEO features are on the higher-tier Professional plan (starting at $199/month).

Pricing:

• Free trial available.

• Lite Plan: Starts at $39/month (billed yearly) for 15 articles.

• Professional Plan (includes GEO features): Starts at $199/month (billed yearly).

Pro tips for using an AI writing tool for company blogs effectively

No matter which tool you pick, its usefulness comes down to how you use it. Here are a few tips to get better results.

This is what I do. I outline, have it do a first draft, edit it for a good period, and then add the 'me' to it.

Reddit

• Don't just "prompt and publish." AI is an assistant, not an author. The best content comes from treating the AI output as a solid first draft. Always have a human review, edit, and add unique insights or examples that only you can provide.

• Your input dictates your output. A good prompt makes a big difference. Don't just feed the tool a keyword. Give it detailed context: who you're writing for, the tone of voice, key points to cover, and even things to avoid. The more context you provide, the better the result.

• Focus on adding unique value. Google's ranking systems reward content that shows "Experience, Expertise, Authoritativeness, and Trustworthiness" (E-E-A-T). AI can't fake real experience. Use the AI draft as a foundation and add your own case studies, original data, or expert opinions to make the content truly valuable.

• Use AI for more than just writing. These tools are great for other parts of the content process. Use them to brainstorm titles, create detailed outlines, summarize research, and turn your existing blog posts into other formats like social media threads or video scripts.

For a deeper dive into how different AI writing tools perform, the video below offers a comprehensive review of 20 different options, giving you a broader perspective on the current market.

This video review offers a comprehensive look at 20 different AI writing tools, providing a broader perspective on the current market.

Choosing the right AI writing tool for your company blog

After testing these five tools, it is clear the "best" one depends on your specific needs. Tools like Jasper are well-suited for enterprise marketing automation, and Writesonic is effective for visibility tracking. Koala AI and Copymatic offer strong features for SEO and high-volume content, though they may produce text-only drafts that require more effort to become complete posts.

For company blogs where the goal is to efficiently publish high-quality, SEO-optimized, and visually rich content, the eesel AI blog writer is a strong contender. It is one of the tools designed to deliver a complete, publish-ready asset in one click.

The best way to evaluate any tool is to try it. You can generate your first blog post for free to see how it works for your content needs.