I tested the 6 best automated SEO tools (here’s my list)

A lot of SEO is repetitive. Keyword research, content creation, technical audits, and reporting all add up. That is time you could be spending on actual strategy. This is where automated SEO tools come in. They use AI to take over the grunt work so you can focus on bigger things. For instance, we used the eesel AI blog writer to scale our own content, and our organic impressions shot up from 700 to 750,000 a day in three months. In this guide, I will walk you through the best tools we have tested for automating different parts of your SEO work.

What are automated SEO tools?

An automated SEO tool is software that uses AI to do the SEO tasks you would normally do by hand. While traditional SEO software provides data for you to analyze, automated tools use AI to execute the tasks directly. They can generate content briefs, write entire blog posts, apply technical fixes to your site, find internal linking opportunities, and even build client reports for you. The point is to cut down on manual effort, get things done faster, and keep your SEO consistent.

How we chose the best automated SEO tools for this list

There are a ton of AI tools popping up, and it is tough to tell which ones are genuinely useful and which are just hype. To build this list, we tested each platform against a few simple standards. We looked for tools that plug easily into workflows you already use (like Google Search Console or your CMS), provide accurate data, and are built to automate specific, tedious tasks. We picked the ones that are easy to use, are worth the money, and actually help you get more done in less time.

Quick comparison of the top automated SEO tools

Before we get into the details, here’s a quick look at the tools we will be covering and what they do best.

Tool	Best For	Key Automation Feature	Starting Price
eesel AI blog writer	Scaling SEO content	Generates complete, publish-ready blog posts with assets	Free to try ($99/50 blogs)
Surfer AI	AI-assisted on-page optimization	AI writing assistant with real-time Content Score feedback	$99/month
Alli AI	On-page technical implementation & AI search visibility	Automated on-page fixes & AI crawler enablement	$299/month
OTTO SEO	Full-stack SEO automation	AI agent that executes end-to-end SEO tasks	$99/month
SE Ranking	Automated reporting & AI search visibility tracking	Automated reports & AI Overviews tracking	$65/month
Clearscope	Automating content maintenance	Automated content decay detection	$129/month

A detailed look at the 6 best automated SEO tools

Now, let us get into the specifics of each tool, including how they work, their pros and cons, and who they are best for.

1. eesel AI blog writer

The single most time-consuming part of SEO is creating genuinely good content. The eesel AI blog writer is built to automate this entire process. Instead of giving you a rough draft, it takes a single keyword and generates a complete, publish-ready blog post that is optimized for both search engines (SEO) and AI answer engines (AEO). It’s the exact tool we used to grow our own organic impressions to 750,000 per day in just three months.

• Pros: Its biggest strength is creating complete content, not just text. It automatically includes AI-generated images, infographics, and tables. It also pulls in relevant YouTube videos and real Reddit quotes to add social proof and credibility. The research is context-aware, making the content deep and factual, while the tone sounds human, not like generic AI filler.
• Cons: This tool is focused entirely on automating content creation. If you’re looking for an all-in-one platform to handle technical site audits or backlink analysis, you will need to pair it with other tools.
• Pricing: It is completely free to try. Paid plans are credit-based, starting at $99 for 50 blog posts.

2. Surfer AI

Surfer AI is a solid tool for anyone who wants AI to help with writing and optimization in real-time. It is a combination of an AI writer and a content optimization platform. You give it a keyword, and Surfer analyzes the top-ranking pages to provide data-backed guidelines on structure, keyword usage, and word count. You can then use its AI to write faster while watching your real-time Content Score improve.

• Pros: The main benefit is having your writing assistant and SEO optimizer in one place. Features like the AI Humanizer and automated internal linking help make the content sound more natural and structured for search engines. It also integrates directly with Google Docs and WordPress.
• Cons: According to its pricing page, monthly article credits do not roll over on standard plans, which can be a pain for teams with changing content needs.
• Pricing: The Essential plan starts at $99 per month for 30 articles in the Content Editor.

3. Alli AI

Alli AI is all about automating the implementation of on-page SEO changes. Instead of just giving you a list of recommendations, it acts as an AI agent that works with any CMS. You install a simple code snippet, and Alli AI can deploy technical optimizations across hundreds of sites with a few clicks. A key feature is its AI Crawler Enablement platform, which serves pre-rendered HTML to AI crawlers from platforms like ChatGPT and Perplexity. This makes modern JavaScript websites, which are often invisible to AI, fully accessible.

• Pros: This is a huge time-saver if you manage multiple websites, as it automates things like updating meta tags and adding schema. Making JavaScript sites visible to AI search platforms is a major plus as search moves beyond traditional engines.
• Cons: It is focused strictly on technical on-page SEO. It does not help with content creation or off-page strategy. The JavaScript injection method also means the optimizations are live only as long as your subscription is active.
• Pricing: The Business plan starts at $299 per month for 5 sites.

4. OTTO SEO by Search Atlas

OTTO SEO is one of the more ambitious automation tools out there, acting as an AI agent that can execute an entire SEO strategy. It covers everything from technical audits and on-page optimizations to content creation and even off-page tasks like automated link building and press release distribution. It connects with your Google Analytics and Search Console to power its decisions with your data.

• Pros: The range of automation is impressive, as it tries to handle nearly every repetitive SEO task. It works through a JavaScript pixel, so changes can be deployed without needing backend access.
• Cons: With so many features, it can be a bit complicated to learn. Some users have noted that optimizations are reversed if you cancel your subscription unless you pay for the "Deep Freeze" feature, which costs an extra $99. Others have reported that the JavaScript implementation can be complex to manage.
• Pricing: The Starter plan starts at $99 per month.
  

  search atlas otto worth a mention IMO

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5. SE Ranking

SE Ranking is a good all-around SEO platform, but its automation really stands out in reporting and tracking new SERP features. It is a great choice for agencies and in-house teams who need to automate client or stakeholder reports. A key feature is its AI Visibility Tracker, which monitors your brand's presence in Google's AI Overviews, ChatGPT, and other AI search engines.

• Pros: The ability to automatically track AI Overviews is becoming more important as search changes. It is a cost-effective all-in-one tool that handles rank tracking, site audits, and competitor analysis. Automating reports can save agencies a lot of time each month.
• Cons: While it has an AI content writer, it is not a specialized content generation tool like eesel AI. Some of the more advanced automation and tracking features are only available in higher-priced plans or as paid add-ons.
• Pricing: The Essential plan starts at $65 per month.
  

  Keyword research, audits, and tracking can all be handled within a single tool. I know a few of these tools also offer content writing features, but the AI-generated content they produce doesn’t usually perform well. That’s why, for writing alone, it’s important to use a separate dedicated tool.

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6. Clearscope

While Clearscope is known as a top-tier content optimization platform, one of its best automation features is its Content Decay monitoring. This tool automatically connects to your Google Search Console and finds pages that are losing traffic and keyword rankings. It automates the annoying process of figuring out which content needs a refresh to keep performing well.

• Pros: The automated content decay detection saves a ton of time, turning a manual quarterly audit into an ongoing, automated process. Clearscope is also well-respected for the quality of its content suggestions, helping you effectively update decaying content.
• Cons: It is a specialized tool for content optimization and maintenance, not a general-purpose automation platform. It is also more expensive than some other options.
• Pricing: The Essentials plan starts at $129 per month.

How to choose the right automated SEO tools for your needs

The best tool for you comes down to your biggest bottleneck.

• If your team struggles to produce high-quality content consistently, a content automation platform like the eesel AI blog writer is the obvious choice.
• If your content is solid but you’re bogged down by implementing technical fixes, Alli AI is a better fit.
• If you need to make your JavaScript-heavy site visible to AI search engines, Alli AI's AI Crawler Enablement is what you need.
• If you spend too much time creating client reports and tracking AI visibility, check out SE Ranking.

Think about how a tool fits into your current workflow and if the cost is justified by the hours it saves. Almost all of these tools offer a trial. The eesel AI blog writer is completely free to try, so you can generate a full article and see the quality for yourself.

For a deeper dive into how different platforms stack up, this video offers a comprehensive review of the top AI SEO tools on the market, comparing their features and effectiveness.

A comprehensive review of the top AI SEO tools on the market, comparing their features and effectiveness.

Let automated SEO tools handle the tasks

Automated SEO tools are not here to replace SEO strategists. They’re here to make them better. By handing off the repetitive, time-consuming tasks to AI, you free up your team to focus on creative thinking, competitive analysis, and long-term strategy. The key is to find your biggest pain points and choose a tool that solves them. If creating great content at scale is what is holding you back, that is the first thing you should automate.

Generate your first complete blog post for free with the eesel AI blog writer and see how it can change your content workflow.

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