I tested the 5 best AI writing software tools in 2026 (here’s my verdict)

It feels like a new AI writing tool launches every other day, and they all promise to change the content game forever. For anyone in marketing, the dream of creating blog posts, ads, and emails in a few clicks is pretty appealing. However, the output from many of these tools often requires significant editing.

A common challenge is that some AI writers produce generic text that needs hours of editing. You're still stuck finding images, digging up data, and making sure it doesn't look like a giant block of text. And after all that work, it often may not rank on Google because it’s thin and doesn't really answer what people are looking for.

This led us to evaluate tools that create high-quality, publishable content with minimal editing. We even built our own, the eesel AI blog writer, to fix this problem for ourselves. It's how we grew our blog from 70,000 to 750,000 daily impressions in just three months. Here's our take on the best tools out there right now.

What is AI writing software?

Simply put, AI writing software uses large language models (LLMs) like GPT-4 to help you write, rewrite, or polish text. It's like having a writing partner who handles the grunt work of drafting and research, so you can focus on the bigger picture.

Generally, these tools come in two flavors.

Some are AI text generators, which create content from scratch. You give them a topic, and they write the article or product description for you.

Others are AI writing assistants, which act more like editors. They help improve text you've already written by fixing grammar, adjusting the tone, and improving clarity.

These days, most tools do a bit of both. But the really good ones usually focus on doing one thing extremely well, whether that's pumping out SEO blog posts or automating sales emails.

How we tested the best AI writing software

To give you a useful review, we tested each tool with a few key questions in mind. We weren't interested in flashy features, but in what actually saves time and gets results.

Here’s what we focused on:

• Quality of the writing: Is the text accurate, engaging, and does it sound like a real person wrote it?
• SEO and AEO features: Does the tool help you create content that ranks on Google and also shows up in new AI-powered search results?
• Ease of use: Is the platform easy to figure out? Can you get from an idea to a finished article without a headache?
• Unique features: Does it do anything special, like automatically creating images, finding data, or automating entire workflows?
• Value for money: Is the price reasonable for the time it saves and the quality it delivers?

The best AI writing software at a glance

For those who just want the highlights, here’s a quick comparison of the top tools we tested.

A deep dive into the best AI writing software

Now, let's get into the details. Here’s a full breakdown of each tool, including its strengths, weaknesses, and who it’s really built for.

1. eesel AI blog writer

The eesel AI blog writer is built to do one thing exceptionally well: generate a complete, SEO-optimized blog post from a single keyword. Instead of giving you a rough text draft, it delivers a structured article that's ready to publish in minutes.

The process is incredibly simple. You enter a target keyword, add your website URL to give it brand context, and it gets to work. What you get back isn't just text; it’s a full blog post with an introduction, logical headings, AI-generated images, data tables, external source citations, and even relevant Reddit quotes and YouTube videos embedded directly into the content.

We built this tool for ourselves because we were tired of the manual work that came with other AI writers. It’s how we were able to scale our own blog from 70,000 to over 750,000 daily impressions by publishing over 1,000 articles in a few months.

• Pros: The writing quality is remarkably human and avoids the generic filler that plagues many AI tools. Its biggest advantage is the automatic inclusion of rich media and social proof, which saves hours of manual work. It’s also optimized for AEO (Answer Engine Optimization), structuring content to perform well in new search experiences like Google AI Overviews.
• Cons: It's highly specialized for long-form blog content. If you need to write short-form ad copy, social media updates, or a novel, this isn't the right tool for the job.
• Pricing:
  • You can try it completely free to generate your first post.
  • Paid plans start at $99 for 50 blog posts.
• Best for: SEOs, content marketers, and businesses that want to scale their organic traffic with high-quality blog content without getting bogged down in manual production tasks.

2. Jasper

Jasper has made a name for itself as an AI content platform for larger marketing teams that need to create a wide variety of on-brand content at scale. Its main strength is keeping brand consistency across every single asset.

Its core feature is Jasper IQ, which acts as your company’s central brain. You feed it your brand voice guidelines, style guides, and company facts, and it makes sure every piece of content the AI generates is aligned. Jasper also offers Content Pipelines and AI Agents that let you automate entire marketing workflows, from creating campaigns to analyzing performance.

I am happy with the output of Jasper. Currently this platform improved its capabilities significantly.

Reddit

• Pros: Jasper is built for brand consistency, which is great for large companies where brand governance is a big deal. The platform is designed for team collaboration and includes powerful tools like a no-code app builder and enterprise-grade security.
• Cons: With its focus on complex enterprise workflows, Jasper can be overkill for solo creators or small businesses. While it produces high-quality text, it doesn't automatically create visual assets like images or tables for blog posts, meaning your team still needs to handle that part manually.
• Pricing:
  • The Pro plan starts at $59 per month per seat when billed annually, or $69 per month when billed monthly.
  • A Business plan with custom pricing is available for teams needing API access and advanced security features.
• Best for: Large marketing departments that need to enforce strict brand guidelines and automate their content lifecycle from start to finish.

3. Copy.ai

Copy.ai has shifted from a general writing tool to a Go-to-Market (GTM) AI Platform. It’s made specifically to automate tasks for sales and marketing teams, helping them find leads and close deals faster.

The platform is built around Workflows and Agents that handle specific GTM jobs. For example, its Prospecting Cockpit can research accounts, find key contacts, and draft personalized outreach emails. Its Account Based Marketing workflows help teams run highly targeted campaigns. With over 2,000 integrations via Zapier, it can connect to your entire sales and marketing tech stack.

• Pros: Copy.ai is excellent at automating the complicated, multi-step processes in sales and marketing. It's especially good for generating personalized outreach at scale and enriching inbound leads with useful data. The platform is also SOC 2 Type 2 compliant.
• Cons: The platform's heavy focus on GTM and sales automation means it's not the best for creating long-form SEO content. While it can generate articles, it doesn't have the specialized features needed to produce publish-ready blog posts with rich media.
• Pricing:
  • A free plan is available for chat with a limited word count.
  • The paid Chat plan starts at $24 per month for 5 seats when billed annually.
  • Growth, Expansion, and Scale plans are available for teams that need more workflow credits.
• Best for: Sales and marketing teams that want to automate tasks like lead enrichment, prospecting, and personalized outreach campaigns.

4. Writesonic

Writesonic markets itself as an AI search visibility platform. It’s built to help you track and optimize your brand’s presence in traditional search engines like Google and new AI answer engines like ChatGPT and Perplexity. This is sometimes called Generative Engine Optimization (GEO).

According to its documentation, key features include the AI Article Writer 6.0, which uses real-time data and competitor analysis to create factual, SEO-friendly articles. It also offers an SEO AI Agent that can automate technical site audits and on-page optimization.

Writesonic – solid for blog posts, product descriptions, and meta tags.

Reddit

• Pros: Writesonic's focus on both SEO and GEO is its main selling point. It gives you analytics on how your brand appears in AI chat responses and offers tips to improve that visibility. It's a solid tool for data-driven SEO professionals. The platform is also SOC 2, GDPR, and HIPAA compliant.
• Cons: The platform is loaded with features, which can be a lot for beginners or those who just need to write. The workflow can feel complex. Full GEO capabilities are also only available on the higher-priced plans, which might be too expensive for smaller businesses.
• Pricing:
  • A free trial is available to test the features.
  • The Lite plan (SEO & Content only) starts at $39 per month when billed annually.
  • The Professional plan, which includes GEO features, starts at $199 per month when billed annually.
• Best for: SEO managers and digital marketing agencies that need a data-rich platform to optimize for both Google and the next generation of AI answer engines.

5. Sudowrite

Sudowrite is a completely different kind of tool. It’s an AI writing partner built just for fiction authors, screenwriters, and creative storytellers. It is not designed for marketing or business content.

Its features are all about the art of narrative. Story Bible helps you keep track of characters and settings. Describe adds rich sensory details to your scenes, while Expand can turn a simple idea into a full paragraph. It also has a library of over 1,000 community-built plugins for specific creative tasks, like generating plot twists or writing dialogue in a certain character's voice.

For fiction: Sudowrite, NovelAI, Character.AI, NovelCrafter

Reddit

• Pros: Sudowrite is great at generating creative prose and understands narrative structure. Its tools are designed to help writers get past writer's block, brainstorm ideas, and polish their work. According to its terms and conditions, the platform also claims no rights over anything you write with it.
• Cons: It's completely wrong for marketing, SEO, or any kind of business writing. It has no templates for blog posts or ads, making it the wrong choice for a content marketer.
• Pricing:
  • The Hobby & Student plan starts at $10 per month (billed annually) for 225,000 credits.
  • The Professional plan starts at $22 per month (billed annually) for 1,000,000 credits.
• Best for: Fiction authors, screenwriters, and creative hobbyists who want an AI partner to help with the storytelling process.

How to choose the right AI writing software for your needs

Picking the right tool can be tough when there are so many choices. Here’s a straightforward way to think about it.

First, figure out what you actually need it for. Are you trying to pump out SEO blog posts, automate sales emails, or write a book? A specialized tool will always do a better job than a jack-of-all-trades. Don't pay for a bunch of features you won't touch.

Next, look for a tool that gives you a finished product, not just a wall of text. An AI that only writes words still leaves you with the job of formatting, finding images, and fact-checking. Find something that delivers a more complete package.

Also, make sure the tool lets you add brand context. The best AI writers can learn your company's tone of voice and product details. That’s how you get content that sounds like you, not like a generic robot.

And finally, always try before you buy. There’s no better way to know if a tool works for you than to test it yourself. Use the free trial to see if the quality is up to snuff and if it actually makes your life easier.

For a more visual breakdown, here's a helpful overview of different AI-powered writing tools that can make a real difference in your workflow.

A helpful overview of different AI-powered writing tools that can make a real difference in your workflow.

The future of AI writing software is human-guided

After trying all these tools, it's obvious that AI writing software is a great assistant, but it's not going to replace a human's strategic thinking or creativity. No AI can truly understand your audience's specific problems or invent a brilliant content strategy from scratch.

The best way to use these tools is as a partner. Let the AI handle the speed and the heavy lifting, while you provide the critical eye, the unique ideas, and the final polish. The point isn't to get rid of the human element, but to free you up to do more important work.

If your main goal is to create a lot of quality blog content that actually brings in traffic, you need a tool made for that job. Something that gives you a finished article, ready to go, without all the manual cleanup.

Ready to turn a keyword into a complete blog post in minutes? Try eesel AI blog writer for free.