The 5 best AI tools for email marketing

Email marketing still works. However, getting people to open and read your emails is tougher than ever. Inboxes are overflowing, and generic campaigns get ignored. This is where artificial intelligence can help, letting you create personalized, effective campaigns without all the manual work.

A good email campaign needs good content, and that is often the biggest hurdle. Tools like the eesel AI blog writer are making this part much easier. It helps teams generate the quality copy needed to power newsletters and automated emails.

In this guide, we will walk through the top AI tools for every part of the email marketing process, from writing content to full-scale automation.

What are AI tools for email marketing?

Think of AI email marketing tools as software that uses artificial intelligence to help you create, send, and improve your email campaigns. Instead of guessing what your audience wants, you can use data to make better decisions and automate the repetitive parts of your job.

AI helps in a few main areas:

1. Creating content: This is all about finding the right words. AI can generate subject lines to get more opens, write interesting body copy, and even create visuals for your emails. It is like having a creative partner who is always on.
2. Personalization: AI looks at your customer data to send the right message to the right person. It analyzes past purchases, browsing history, and engagement to deliver targeted offers or helpful content. It makes each email feel like it was written specifically for the recipient.
3. Optimization: These features help you get the most out of every campaign. AI can figure out the best time to send an email to each person (predictive sending), test different subject lines, and even tell you which leads are most likely to buy.

At the end of the day, these tools are here to save you time, handle tedious tasks, and give you the insights you need to grow your business.

How we chose the best AI tools for email marketing

We did not just look for tools with "AI" in their name. We focused on platforms that solve actual problems for marketers. Here is what we looked for:

• Real AI features: The tool had to offer genuinely useful AI capabilities, not just simple suggestions. We wanted things like predictive analytics or automated content generation that provide real value.
• A clear purpose: Each tool on this list is great at one specific thing. Whether it is writing content, building complex automations, or personalizing the ecommerce experience, we picked platforms that are leaders in their category.
• Easy to use: You should not need a technical background to use these tools. We chose platforms with straightforward interfaces that marketers can start using right away.
• Happy customers: Our picks are backed by positive reviews and proven results from real users on sites like G2 and Capterra.
• Good value: We looked for tools that offer a fair price for their features. This includes clear pricing and free plans or trials so you can try before you buy.

Comparison of the top AI tools for email marketing

Here is a quick look at our top picks to help you find the right fit.

The 5 best AI tools for email marketing

Here are the tools that made our list and what makes each one stand out.

1. eesel AI blog writer

Good emails need good content. That is usually the hardest part. The eesel AI blog writer is the perfect tool to start with, designed to generate articles ready for your newsletters, promos, and drip campaigns. Instead of staring at a blank page, you can create high-quality content in just a few minutes.

It is simple to use: just give it a topic or keyword and your website URL. The AI then does its research and generates a complete, media-rich article that matches your brand’s voice.

Key AI Features: What makes it different is its ability to research context and create a full content package, not just a wall of text. It automatically includes relevant YouTube videos and real Reddit quotes for social proof, making your content feel more authentic. It is the same tool we used to grow our organic impressions from 700 to 750,000 per day in just three months.

Pros: The biggest advantage is the time you save. It creates complete articles with visuals and formatting, which can take hours to do manually. Cons: As a specialized content tool, you will need a separate email service, like the others on this list, to send your campaigns.

The good news is that it is completely free to try.

Pricing:

• Free to try (generate one full blog post).
• $99 for 50 blog credits.

2. Encharge

Encharge is an email automation platform built for SaaS companies. Its key capability is sending behavior-based emails triggered by what users do, or do not do, in your app or on your website.

This solves a huge problem for SaaS businesses: sending the right message at the perfect time. Whether you are guiding a new user through onboarding or trying to win back an inactive one, Encharge helps you automate personalized messages.

Key AI Features: The heart of Encharge is its visual flow builder, which lets you map out complex user journeys easily. It allows for detailed segmentation based on user behavior and connects with tools like Stripe, HubSpot, and Salesforce to give you a full picture of your customers.

Pros: Encharge is fantastic for deep, behavior-based automation, which makes it perfect for B2B SaaS. One company used it to increase their trial activation rate by 10%. Cons: Because it is highly specialized for SaaS, it may not be the ideal fit for B2C ecommerce businesses that require different features.

Pricing:

• Growth: Starts at $99/mo for up to 2,000 subscribers.
• Premium: Starts at $159/mo, adding integrations for HubSpot and Salesforce.
• Enterprise: Custom pricing available.

3. ActiveCampaign

ActiveCampaign is a platform that combines email marketing, a CRM, and automation tools all in one place. It is a solid choice for businesses that want to manage the entire customer journey and build detailed, multi-step automations.

Its main benefit is that it connects all your customer interactions. You can track everything from website visits to sales calls, giving you the context you need to create truly personal experiences.

Key AI Features: One of its best AI features is Predictive Sending. It analyzes when each contact usually engages with your emails and sends your next one at the perfect time for them. This alone can give your open rates a nice boost. It also has an AI Campaign Builder to help you target your messages more accurately.

Been checking out ActiveCampaign. They’re super AI-focused and help manage those nitty gritty tasks. It’s like, they're always pushing the envelope on how AI can enhance email marketing. Got loads of tools that take care of the heavy lifting, letting you focus more on strategy.

Reddit

Pros: The platform’s automation engine is incredibly powerful, and with a 93.4% deliverability rate, it is one of the most reliable in the business. Cons: The interface can be complex for beginners, and the price increases as your contact list grows.

Pricing (for 1,000 contacts, billed annually):

• Plus: Starts at $49/mo, includes automation and landing pages.
• Pro: Starts at $79/mo, adds predictive sending and A/B testing for automations.
• Enterprise: Starts at $145/mo.

4. Klaviyo

Klaviyo is the top choice for online stores, especially those using Shopify or WooCommerce. Its AI features are built to help ecommerce businesses sell more by predicting customer lifetime value (CLV), recommending products, and automating personalized campaigns.

It helps online brands turn one-time buyers into loyal fans. By connecting directly to your store's data, it can automatically send emails for abandoned carts, browsed products, and post-purchase follow-ups.

Key AI Features: Klaviyo's predictive analytics for CLV helps you find your most valuable customers so you can give them special treatment. It also has AI-powered product recommendations you can put right into your emails. Its new K:AI Marketing Agent can even generate on-brand campaign ideas and copy for you automatically.

appreciate the replies! I tried Klaviyo and it adjusts send times and subject lines automatically based on engagement trends. early signs are good, the last couple of campaigns had slightly higher open rates and fewer bounces. still testing, but it seems to be learning fast!

Reddit

Pros: Klaviyo’s deep integration with ecommerce platforms and its built-in revenue tracking are significant advantages. You can see exactly how much money your emails are making. Cons: Its pricing can become expensive as your list grows, and its automation features are more basic compared to ActiveCampaign.

Pricing (for 1,500 contacts):

• Free: Up to 250 profiles and 500 email sends.
• Email: Starts at $30/mo.
• Email + SMS: Starts at $45/mo.

5. Brevo

Brevo, formerly Sendinblue, is a versatile, all-in-one marketing platform. It combines email, SMS, and WhatsApp marketing with a sales CRM, making it a great option for businesses that want an affordable, powerful solution without paying for multiple tools.

Its main selling point is offering a bunch of communication channels in one dashboard. This lets you create coordinated, multi-channel campaigns that reach your customers wherever they are.

Key AI Features: Brevo's best AI feature is its send-time optimization. Like ActiveCampaign's feature, it analyzes past engagement to send emails when each contact is most likely to open them. It also has an AI content generator to help you write subject lines and body copy faster.

Sendinblue doesn't exist anymore, they've change their brand name for Brevo like 3 years ago :) Their product has actually changed a lot as well, I'd recommend trying it out, in my experience it's the best platform with a reasonable cost out there.

Reddit

Pros: Brevo's low price and multichannel features are its biggest strengths. It gives you a lot of tools for the money. Cons: Some users report its email builder is less flexible than others, and it has fewer pre-built templates.

Pricing (billed yearly):

• Free: Up to 300 emails/day for up to 100,000 contacts.
• Starter: Starts at ~$8/mo, removes daily sending limits.
• Standard: Starts at ~$16/mo, includes marketing automation and send-time optimization.
• Professional: Starts at ~$449/mo.

How to choose the right AI tools for your email marketing

With so many options, how do you pick the right one? Here are a few practical tips to help you decide.

To see some of these tools in action and understand the nuances of implementing AI, this video offers a great breakdown of the top platforms and some potential pitfalls to avoid.

This video from EmailTooltester offers a great breakdown of the top AI tools for email marketing and some potential pitfalls to avoid.

• Find your biggest problem. What is slowing you down the most right now? Is it creating content? Building automations? Personalizing your campaigns? Start with a tool that solves your most immediate pain point. If content is the main issue, a tool like the eesel AI blog writer is a logical first step.
• Think about your business model. What you sell matters. SaaS companies will get more out of a behavior-focused tool like Encharge, while ecommerce brands should look at a platform like Klaviyo that is built for online stores.
• Check the integrations. Make sure the platform you choose works with the tools you already use, like Shopify, Salesforce, or HubSpot. This will save you from a lot of manual data entry.
• Use the free trials. Almost every tool on this list has a free plan or trial. Use it. Test the interface, try the key features, and see how it feels before you pay for anything. There is no better way to know if a tool is right for you.

AI is no longer a far-off concept in email marketing. It is what top teams are using right now to get better results. Whether you run a SaaS company trying to improve user onboarding or an ecommerce store trying to drive repeat sales, there is an AI tool that can help you work smarter.

The "best" tool always depends on what you need to do. Some are for generating content, others for complex automations, and some for driving online sales. The key is to find the one that solves your biggest challenge today.

Since every great campaign starts with great content, that is often the best place to begin.

Ready to fuel your email campaigns with content that actually works? Try the eesel AI blog writer for free and see the difference for yourself.