Copy.ai vs Frase AI: A detailed comparison for content teams

Running a content team today feels like a constant juggling act. You need to produce high-quality, SEO-friendly content that genuinely connects with readers, all while moving at a breakneck speed. This pressure has teams everywhere looking for AI tools to help manage the workload.

I have tested most of these too, and found real differences once you get past the surface features. Based on Sprout Score comparisons, Jasper scored higher (8.2) for brand voice and long-form consistency, especially in team use. Surfer SEO scored strong (8.0) in post-publish optimization and SERP alignment, but depends heavily on pairing with another tool like Jasper. Copy.ai lagged a bit (7.4) for structured content workflows, it is fast, but less controllable. Writesonic sat in the middle (7.8), solid for ecommerce and quick drafts but needed a lot of manual editing in B2B use.

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Two of the biggest names you'll come across are Copy.ai and Frase AI. Both promise to make your content creation faster and more effective, but they approach the task from very different angles. Copy.ai acts like a creative partner, perfect for generating quick ad copy and social media updates. Frase AI, on the other hand, is the data-driven SEO analyst, focused on building content that’s designed to rank.

This guide will break down what each tool does best, how much it costs, and who it’s really for. We'll also explore how different tools approach the content workflow. Some tools, like the eesel AI blog writer, are designed to create a single, smooth process from an idea all a way to a publish-ready article.

What is Copy.ai?

Think of Copy.ai as your AI assistant for creative writing tasks. It's built around a huge library of templates designed to generate a wide variety of marketing and business content in just a few seconds. If you need a new tagline, a clever Instagram caption, a persuasive sales email, or a product description, Copy.ai has a template ready to go.

Its main strength is its speed and versatility. You give it a little context, and it provides a bunch of creative options to work with. This is a huge help for marketers, social media managers, and copywriters who are dealing with writer's block or simply need to produce a high volume of short-form content.

Of course, there are more tools available. Jasper is one of the most well-known copywriting tools. Copy.ai is great for marketing texts, ads, or email campaigns. Writesonic strikes a good balance between copywriting and other content (blogs, product descriptions, etc.). Rytr is cheaper than Jasper and Copy.ai, and it's good for generating shorter texts. Frase combines AI writing with SEO optimization.

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While you can use it to help write longer blog posts, that isn't its core function. Its real talent lies in generating creative snippets and ideas, not in performing the deep SEO research or structuring needed for long-form content to rank well in search results. It gives you the words, but you still have to do the strategic heavy lifting yourself.

What is Frase AI?

Frase AI is a completely different kind of tool. It’s built specifically for content marketers and SEOs whose main objective is getting articles to the first page of Google. It's less about sparking creativity and more about data-driven optimization.

The core of Frase AI is its ability to analyze the top-ranking search results for any given keyword. It essentially reverse-engineers what's already successful and provides a clear blueprint for your own content. It helps you research topics, build detailed outlines, write your draft, and optimize it against what your competitors are doing.

Its key features include SERP analysis, which shows you the headings and topics covered by top pages, and a content editor with a real-time optimization score that grades your draft as you write. It's the ideal tool for SEO specialists and content strategists who view ranking as more of a science than an art.

Feature comparison: Copy.ai vs Frase AI

The basic difference between these two tools boils down to their philosophy. Copy.ai is a text generator made to spark creativity and produce copy quickly. Frase AI is a content optimizer made to give you a strategic, data-backed framework for ranking. This is visually represented in the infographic below.

Copy.ai: Creative copy generation

Copy.ai is all about speed and variety. If you're stuck on a headline or need five different ways to phrase a call to action, it's incredibly useful. It excels at breaking through writer's block and providing multiple angles for your short-form content.

• Massive template library: With over 90 templates and tools, you can generate everything from social media bios to website hero text.
• "Freestyle" tool: This is its most flexible feature. You just provide a simple brief describing what you need, and it generates unique copy tailored to your request.
• Brand Voice: You can train Copy.ai on your brand's tone, helping the generated copy sound more like your company and less like a generic AI.

But for long-form SEO content, there's a gap. The text it generates is just that: text. It doesn't come with the structure, depth, or keyword optimization necessary to rank. You'll still need to do all the manual SEO research, build an outline, and then heavily edit the AI-generated copy to fit that framework.

Frase AI: Data-driven content optimization

Frase AI’s strength is in automating the research that goes into creating high-ranking SEO content. It can save you hours of manually sifting through competitor articles to figure out what topics you need to cover.

• Automated content briefs: It analyzes the top 20 search results for your keyword and generates a detailed brief with headings, topics, and questions to answer.
• Topic modeling: It identifies the key terms and concepts that Google expects to see in an article on your topic, helping you cover it thoroughly.
• Content scoring: As you write in its editor, it provides a real-time score that compares your content to the competition, guiding you on what to add or expand upon.

The limitation here is that while Frase AI gives you an excellent blueprint and an AI writer to help fill it out, the creative process, final polish, and asset creation are still mostly up to you. It provides the structure, but you have to supply the narrative and visuals.

Pricing breakdown: Copy.ai vs Frase AI

The "best value" really hinges on what you need to accomplish. Both tools price their services based on usage and features, so your choice will depend on your team's content volume and primary objectives.

Copy.ai pricing plans

Copy.ai is a great fit for individuals and teams who need a large volume of creative copy for different channels.

Frase AI pricing plans

Frase AI is aimed at SEOs and content teams focused on creating a smaller number of highly optimized long-form articles.

It's also worth mentioning that Frase's Pro Add-On, which provides full access to keyword data and SERP metrics, comes at an additional cost on top of these plans.

An alternative to consider

Each tool focuses on a specific part of the content workflow. Copy.ai is geared towards generating creative text, while Frase AI provides the SEO structure. This means users may find themselves combining tools to manage the entire process, from research to writing and asset creation.

An alternative approach is to use a tool that integrates these steps. For instance, the eesel AI blog writer aims to combine the entire process into a single workflow. We used it to grow our own organic traffic at eesel AI. By publishing over 1,000 blogs with this tool, we grew from 700 to 750,000 daily impressions in just three months. You can see the results on our blog.

From keyword to a complete, publish-ready post

The central idea behind the eesel AI blog writer is that it shouldn't just give you a rough draft. It should deliver a finished article with all the elements you need to hit "publish" immediately.

The process is simple. You enter a keyword or topic, add your website URL so it can learn your brand's context, and it takes care of the rest: research, writing, formatting, and even creating visuals.

Key differentiators

What differentiates the eesel AI blog writer is its automation of additional content creation tasks.

• Automatic asset generation: It doesn't just write text. It creates and inserts relevant images, tables, and infographics directly into the article, so you don't have to scramble to find or create visuals.
• Context-aware research with social proof: It goes beyond basic SERP data. It pulls in relevant YouTube videos and real quotes from Reddit forums to add genuine authority and a human element to your content.
• AEO (Answer Engine Optimization): Your content is structured not just for traditional SEO but also for AI Answer Engines like Google's AI Overviews, helping to future-proof your content strategy.
• Complete and ready to publish: It delivers a fully formatted blog post with a compelling intro, a solid conclusion, proper headings, and even suggestions for internal links, significantly cutting down your editing time.

Best of all, it's completely free to try. You can generate your first full blog post and see the quality for yourself without any upfront commitment.

Which tool should you choose?

So, who comes out on top? The honest answer is that it depends entirely on your team's specific needs.

Choose Copy.ai if: Your main responsibility is generating a high volume of creative, short-form copy for ads, social media, and emails. You need a versatile tool that helps you brainstorm and produce content quickly.

Choose Frase AI if: Your work revolves around SEO. Your primary goal is to create long-form content that is carefully researched, structured, and optimized to rank on the first page of Google.

For those who want a visual breakdown of how these tools compare, the video below offers a detailed look at their research and writing capabilities.

A video review comparing the research and writing features of Copy.ai and Frase AI.

However, if you're looking to scale your blogging operation by streamlining the workflow between research and publishing, the eesel AI blog writer offers an integrated solution. It combines research, writing, and asset creation into a single step.

Ready to see what a truly efficient content workflow looks like? Generate your first blog for free and see the difference for yourself.