Yoast AI pricing: A complete guide to every plan

If you’ve spent any time with a WordPress site, you’ve probably run into Yoast. It’s a popular go-to SEO plugin, with over 13 million users trusting it to handle parts of on-page optimization. For years, it has been a guide for content readiness on Google.

Like many areas of technology, SEO has been impacted by artificial intelligence. Tools are now helping to create, tweak, and monitor content. Yoast has entered this field by incorporating AI features into its premium plans.

This post will clarify the Yoast AI pricing structure, breaking down the features and costs of each subscription. We'll also explore how Yoast's optimization-focused tools compare to content generation platforms like the eesel AI blog writer, which focuses on creating articles from a keyword.

What are Yoast's AI features?

First off, "Yoast AI" isn't a single product you can just go out and buy. It's really a set of AI-powered features that are built into their different premium subscriptions. Think of it less as a brand-new tool and more as a power-up for the Yoast you’re already familiar with.

The point of these features isn't to write your blog posts for you. Yoast's AI is meant to be a co-pilot for optimization, helping you refine and improve the content you’ve already put together.

Yoast AI is not intended to replace whatever you're happy and comfortable with if you're already using Claude or OpenAI externally and happy doing so. The 'specialness' is that it's embedded right there in the post creation workflow and you don't need to write a prompt, you just push the button and voila! I think it's more for people who don't want to have to deal with an external/second tool and transfer the output from that into WordPress, and probably also for people who aren't comfortable or confident writing their own prompts.

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• Yoast AI Generate: This is for those small but crucial bits of text that get people to click on your link in search results. It helps you whip up SEO-friendly titles and meta descriptions for your posts, pages, and products, saving you the headache of cramming keywords into a sentence that still makes sense.
• Yoast AI Optimize: Ever feel like you’re just guessing where to stick your keywords? This feature scans your text and gives you one-click suggestions to improve things like keyword density and distribution. It’s like having an SEO pro looking over your shoulder and pointing out easy fixes.
• Yoast AI Summarize: Let's face it, people skim. This tool automatically creates a "Key Takeaways" block with bullet points, making your content easier to scan for both humans and AI systems looking for quick summaries.
• Yoast AI Brand Insights: This one is a different animal entirely. It's a separate monitoring tool made for the new era of AI-powered search (like Google's AI Overviews). It keeps tabs on when, where, and how your brand is mentioned across AI platforms like ChatGPT, Gemini, and Perplexity.

The main thing to remember is that Yoast's AI is all about polishing, summarizing, and monitoring your content. It’s an optimizer, not a creator.

Yoast AI pricing and feature breakdown

Alright, let's talk money. Yoast’s AI features are spread across three main paid plans, with each one building on the last. Here’s how they compare.

Yoast SEO free vs. premium

Before we get to the paid stuff, it’s good to know what you get for free.

Yoast SEO free

The free version of Yoast is great and gives you all the basic SEO tools you need to get going. It helps with readability, setting focus keyphrases, and managing your XML sitemaps. However, it does not have any of the AI-powered features. For those, you have to upgrade.

Yoast SEO premium

This is the first paid plan and the most common way people get access to Yoast’s AI tools.

• Price: $118.80 per year (excluding VAT).
• AI Features Included:
  • Yoast AI Generate: No more staring at a blank "SEO title" field. This tool uses AI to write several options for your titles and meta descriptions, helping you create snippets that can boost your click-through rates.
  • Yoast AI Optimize (Beta): After you've written your content, this feature scans it (up to 1,000 words) and offers simple, one-click suggestions to improve your keyword placement and on-page SEO. It’s perfect for making sure your focus keyphrase is used naturally without overdoing it.
  • Yoast AI Summarize: This handy feature makes a "Key Takeaways" block for you. It pulls the most important points from your article into a bulleted list, which is great for skimmers and for answer engines looking for quick info.
• Who it's for: This plan is a good fit for bloggers, solo entrepreneurs, and content creators who write their own stuff but want a smart assistant for the final SEO polish. It saves time on the more boring parts of optimization.
  

  you have to remember that using any SEO plugin will not get you ranked, will not help you get ranked better and will not help you rank immediately - all of this depends on Google and search engines. What SEO plugins do help you is have control of meta data you would like to display, but again, whether or not this is taken into account also depends on search engines.

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• Key Limitation: The AI features are designed to enhance existing content, not generate it from scratch. Users are responsible for the initial research and drafting process.

Yoast WooCommerce SEO

If you run an e-commerce site on WordPress, this plan is made just for you.

• Price: $178.80 per year (excluding VAT).
• AI Features Included:
  • This plan has everything from Yoast SEO Premium: AI Generate, AI Optimize, and AI Summarize.
  • The big difference is that the AI has been specifically trained for e-commerce. It's great at generating SEO-friendly titles and meta descriptions for WooCommerce product and category pages. This is a huge time-saver if you have tons of products to optimize.
• Who it's for: A no-brainer for online store owners using WooCommerce. Optimizing product listings is repetitive but vital, and letting AI handle most of it can free you up to work on other things.

Yoast SEO AI+

This is Yoast’s top plan, and it adds a powerful new feature that goes beyond on-page SEO.

• Price: $358.80 per year (excluding VAT).
• The Core Feature: Yoast AI Brand Insights (Beta)
  • This isn’t a WordPress plugin; it’s a browser-based app designed to solve a very modern problem: figuring out your brand's visibility in AI-generated answers. It tracks mentions of your brand, sentiment, and citations across major AI platforms like ChatGPT, Gemini, and Perplexity.
  • Here are the key metrics it gives you:
    • AI Visibility Index: A single score that combines how often you're mentioned, where you rank in answers, and the tone of those mentions.
    • Competitor Benchmarking: See how your AI visibility compares to your competitors. Are they getting mentioned more?
    • Citation Analysis: Find out which sources (like articles on your blog) the AI platforms are using when they talk about your brand. This is super valuable for knowing what content is resonating.
• Who it's for: This plan is for established companies with dedicated marketers and brand managers. If your job is to manage brand reputation and make sure you’re a trusted source in the age of AI search, this tool provides the data you need.
• Key Limitation: This is a monitoring and analysis tool. It provides insights on brand presence within AI-generated content but does not assist in the initial creation of that content.

Yoast AI pricing and feature comparison

To make it even clearer, here’s a side-by-side look at what you get with each plan, as shown in the chart below.

An alternative for content creation

Yoast's AI offers tools for optimization and brand monitoring. For teams focused on content creation, a different set of tools may be required to generate articles at scale.

For content creation, tools like the eesel AI blog writer are designed to handle the writing process from start to finish. Instead of tweaking existing text, it takes a keyword and generates a complete blog post.

Here’s what makes it different from the AI features in Yoast:

• End-to-End Creation: You don't start with a blank document. eesel AI writes the whole thing—intro, body, conclusion, and FAQs—giving you a full first draft that's ready for review, not just a few title ideas.
• Automatic Rich Media: Modern blog posts need more than just words. The eesel AI blog writer automatically creates and embeds AI-generated images, data tables, and infographics, making your content more engaging.
• Built-in Social Proof: To build trust, it finds and integrates relevant YouTube videos and real quotes from Reddit discussions. This adds a layer of authenticity that pure AI text can't replicate.

We used the eesel AI blog writer to grow our organic impressions from 70k to over 750k per month in just three months. The pricing is also straightforward: you can get 50 blog credits for $99. Best of all, it's completely free to try, so you can see the quality for yourself.

Is Yoast AI pricing worth it for your goals?

So, should you pay for a Yoast premium plan? It really depends on what you’re trying to do.

• Upgrade to Yoast SEO Premium if: You're a hands-on writer who likes the creative process but wants an AI assistant to speed up the annoying parts of on-page SEO. If you need help with metadata and keyword placement for content you’ve already written, it’s a solid investment.
• Upgrade to Yoast SEO AI+ if: You’re a brand or marketing manager at an established company. Your top priority is tracking brand reputation and understanding how your company is seen and cited in AI-generated search results. The Brand Insights tool is built for this.
• Consider the eesel AI blog writer if: Your main goal is to scale content production and drive more organic traffic. It is designed to automate the article writing process, which can be beneficial if time is a constraint.

For those still weighing the benefits of a premium subscription, watching a review can provide additional perspective on whether the features justify the cost.

A review from BKA Content analyzing if the features and Yoast AI pricing for the Premium plan are a worthwhile investment.

Choosing the right Yoast plan

Yoast's AI features enhance its core SEO plugin by offering tools for content optimization and brand monitoring. These features can be valuable for many users. For teams that need to produce a high volume of content, supplementing an optimization tool with a content generation platform can be an effective strategy. This combination allows for both the creation and refinement of articles for SEO.

If you're looking to automate your content engine, you can generate your first article for free and see how it works.