Writesonic vs Outranking: A complete feature and pricing comparison

Trying to pick an AI writer feels like navigating a maze these days. A new tool seems to pop up every week, making it tough to figure out which one actually fits your content and SEO strategy. This comparison focuses on two heavy hitters: Writesonic, which has evolved into a platform for visibility on both regular and AI search, and Outranking, a tool that’s all about creating meticulously optimized SEO content.

I’ve tried a few and honestly, most of them feel like rebranded SERP parsers with AI slapped on.

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The right choice really depends on what you need to get done. Are you trying to manage your entire content workflow while also tracking how your brand appears in AI search engines like ChatGPT? Or do you need a step-by-step process for producing perfectly optimized articles that meet Google's E-E-A-T standards?

While both tools are great for getting a first draft down, platforms like the eesel AI blog writer offer a different approach entirely. It’s built to take a single keyword and generate a complete, publish-ready blog post, bridging the gap between a rough draft and a finished piece.

What is Writesonic?

Writesonic positions itself as an AI visibility platform. It’s built to help marketing teams manage their presence not just on Google and Bing, but also on the new wave of AI search engines like ChatGPT, Gemini, and Perplexity. The whole idea is to blend SEO content creation with what they call Generative Engine Optimization (GEO).

Launched in 2021, its core feature is the AI Article Writer 6.0. This tool can generate factually accurate articles up to 5,000 words, complete with citations, by pulling real-time data from the web.

Basically, Writesonic wants to be your go-to spot for both SEO and GEO. It provides tools to see how often your brand is mentioned in AI-generated answers, spot content gaps, and take action to improve your rankings. It integrates with data sources like Ahrefs and Google Keyword Planner, as well as publishing platforms like WordPress, making it a fairly complete solution for today's search marketing landscape.

What is Outranking?

Outranking is a more specialized SEO content platform. It’s designed from the ground up to help you create "people-first" content that’s engineered to rank well in search results. Its entire methodology revolves around deep data analysis and ensuring your content aligns with Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.

The platform has a very structured workflow. It guides you from analyzing the SERPs (Search Engine Results Pages) to building a detailed content brief and then generating an AI-powered first draft. It uses Google NLP and GPT-4 to inform its content strategy and give you real-time feedback on how to improve your article.

One of its most interesting features is "Concepts," which uses SERP data to create new, factual content rather than just spinning text from a simple prompt. This heavy emphasis on factual accuracy and originality is a big part of its appeal.

Feature comparison: Writesonic vs Outranking

Let's get into the nitty-gritty of what each platform can do. This should give you a clearer idea of their different strengths and where they might fit into your content process.

Content generation and AI writing

• Writesonic:

• Its star player is the AI Article Writer 6.0, which creates fact-checked articles using real-time web data.

• It has some neat features like automated internal linking, brand voice customization, and automatic image generation directly within the article creator.

• It can also create content from documents, which is a smart way to leverage your existing knowledge and strengthen your E-E-A-T signals.

• Outranking:

• This platform follows a more methodical, SEO-first workflow. It always kicks off with a SERP analysis to generate a comprehensive outline and brief before it even starts writing a draft.

• Its "Concepts" feature creates new, factual content based on what's already ranking, which helps with originality.

• It generates hyper-personalized first drafts by letting you set up customizable AI style guides that reflect your brand’s tone, voice, and even specific product details.

Here’s a quick table to compare their content generation features:

SEO and optimization tools

• Writesonic:

• This is where Writesonic really stands out. It claims to be the only platform built for both SEO and Generative Engine Optimization (GEO).

• Its AI Visibility Tracking feature monitors your brand's presence in answers from ChatGPT, Perplexity, and Google AI Overviews.

• The AI Visibility Action Center then translates those insights into tasks. For instance, it can find sites that mention your competitors but not you, giving you a list of outreach targets.

• It also includes an SEO Site Audit feature that scans your site for technical problems and suggests AI-powered solutions.

• Outranking:

• This is Outranking's home turf. Its real-time SEO Content Checker scores your content against over 10 on-page metrics as you write.

• It uses Google NLP to recommend semantic terms you should include and automates internal linking by finding related pages on your site.

• The platform is especially good at Keyword Clustering. It groups keywords based on live SERP data, helping you map out your content strategy and build topical authority.

Workflow and integrations

• Writesonic:

• The workflow is meant to be an all-in-one solution, bringing together content creation, traditional SEO, and modern GEO monitoring.

• It offers a one-click WordPress export and integrates with Zapier, which unlocks a lot of automation potential.

• It pulls in data from sources like Ahrefs and Google Keyword Planner, so you can do much of your research without ever leaving the platform.

• Outranking:

• Its workflow is more linear and structured. It walks you through each step: keyword research, clustering, outline creation, drafting, and final optimization.

• It integrates with Google Docs and WordPress, making it easier for writers and editors to collaborate and streamlining the publishing process.

  

Pricing comparison

You can tell a lot about these tools from their pricing. Writesonic’s plans are structured around a full suite of SEO and GEO tools, while Outranking’s pricing is based on the number of documents you create and optimize.

• Writesonic Pricing:

• Free Trial: Yes, you can give it a spin without a credit card.

• Lite: Starts at $49/month (or $39/month if paid annually).

• Standard: Starts at $99/month ($79/month annually).

• Professional: Starts at $249/month ($199/month annually). This is the first plan that includes the GEO features.

• Advanced: Starts at $499/month ($399/month annually).

• Enterprise: You'll need to get in touch for custom pricing.

• Outranking Pricing:

• Free Trial: Yes, a free trial is available.

• Starter: $19/month for 4 SEO documents.

• SEO Writer: $79/month for 15 SEO documents.

• SEO Wizard: $159/month for 30 SEO documents.

• Custom Plan: Available for agencies and larger teams that need a custom package.

Outranking is clearly the more budget-friendly option if you only need to produce a handful of highly optimized articles each month. Writesonic has a higher price tag, but you get a much wider range of features, including the unique GEO tracking. If you're looking for an all-in-one platform, it likely offers better overall value.

Who is each tool for?

So, which tool should you pick?

• Writesonic is best for:

• Marketing teams and agencies who want a single platform to handle content creation, traditional SEO, and tracking their AI search visibility (GEO).

• Anyone curious about how their brand is showing up in generative AI answers on platforms like ChatGPT and Google AI Overviews.

• Businesses that want a tool that combines content strategy with automated technical SEO audits.

• Outranking is best for:

• SEO specialists and content strategists who thrive on a methodical, data-driven process based on deep SERP analysis.

• Content teams whose primary mission is to create high-quality, "people-first" content that aligns with Google's E-E-A-T guidelines.

• Users looking to build topical authority through advanced keyword clustering and structured content briefs.

An alternative to consider: eesel AI blog writer

While Writesonic and Outranking are excellent for drafting and optimizing, you're still left with the task of finalizing, formatting, and sourcing assets for your blog. The eesel AI blog writer is designed for a totally different outcome: generating a complete, publish-ready blog post from just a keyword.

This is the exact tool our own team used to see some pretty wild growth. Here at eesel AI, we went from 700 to 750k impressions daily in only three months by publishing over 1,000 optimized blogs with our writer.

The eesel AI blog writer fills the gaps left by other tools with a few key features:

• Context-Aware Research: It automatically finds relevant, up-to-date information based on your topic. For a post like this one, it would find the latest pricing and features, saving you hours of manual research.
• Complete Assets Included: It doesn't just hand you a block of text. You get a fully formatted article with AI-generated images, infographics, tables, and even suggestions for where to place screenshots.
• Authentic Social Proof: It embeds relevant YouTube videos and finds real quotes from Reddit threads to add a layer of authenticity and human experience to the content.
• AEO Optimization: Beyond just SEO, the content is structured to perform well in AI answer engines like Google AI Overviews, ChatGPT, and Perplexity. This helps ensure your content stays visible as search continues to evolve.

Best of all, it's completely free to try. You can generate your first blog post and see the quality for yourself with no strings attached.

Ready to go from a keyword to a complete article in minutes? Try the eesel AI blog writer for free.

To get a broader perspective on how these tools fit into the larger AI writing landscape, it's helpful to see a wide-ranging review. The video below compares over 30 different AI writers, giving you a sense of the market's key players and features.

A video review comparing over 35 different AI writing and SEO tools, providing a broad market overview for users deciding between platforms like Writesonic and Outranking.

Making the right choice

So, what's the final verdict? The choice between Writesonic and Outranking really comes down to your priorities. Writesonic is the ideal solution for teams needing one platform to manage both content creation and their visibility across traditional and AI search engines. Outranking is the specialist's tool, built for those who need a deep, data-driven process to create perfectly optimized content designed to rank.

But if your goal is to streamline the entire blog publishing process, from a single keyword to a complete, asset-rich, and optimized article, a tool like the eesel AI blog writer offers a uniquely powerful and efficient way to get it done.