Writesonic vs GrowthBar: Which AI content and SEO tool is right for you?

The world of AI writing tools is getting seriously crowded. It feels like every week there’s a new platform promising to change the game for content creation. And with search itself evolving, shifting from a simple list of Google links to complex AI-driven answers, it’s getting harder to know which tool is the right one for the job.

Two big names you'll run into are Writesonic and GrowthBar. They might look similar on the surface, but they’re actually built for very different things. Writesonic is trying to get ahead of the curve with a focus on AI visibility, while GrowthBar is all about being a lean, mean, SEO-drafting tool.

In this guide, we'll dig into what each tool does, who it’s for, and how much it costs. We’re skipping the marketing speak to give you a straight-up, side-by-side comparison. And for anyone looking to bypass the drafting phase altogether, we’ll also talk about the next step in content automation: generating fully complete, ready-to-publish articles with tools like the eesel AI blog writer.

What is Writesonic?

Writesonic is more than just an AI writer. It bills itself as an AI Search Visibility Platform, designed for a future where people get answers from AI models just as often as they do from Google. The main idea is to help your brand appear not just in standard search results, but also in the answers generated by platforms like ChatGPT, Gemini, and Perplexity. They call this concept Generative Engine Optimization (GEO).

What does that actually mean for you? It means Writesonic is a two-part system. First, it helps you write high-quality, SEO-friendly content. Second, it gives you tools to see how that content and your brand are being talked about across the new wave of AI answer engines.

Here are its key features:

• AI visibility tracking: This is the heart of its GEO promise. It keeps an eye on over 10 different AI platforms to check how often your brand gets mentioned, what the general feeling is, and what your overall share of voice is in AI-generated answers.
• Content engine: Its AI writer creates fact-checked articles and automatically handles stuff like finding sources for citations and adding internal links.
• SEO tools: It uses data from reliable sources like Ahrefs and Google Keyword Planner, giving you a solid, data-backed starting point for your content strategy.

Basically, think of Writesonic as an all-in-one platform for businesses that want to cover all their bases, ranking on Google now while making sure they’re seen on the AI engines of tomorrow.

What is GrowthBar?

GrowthBar is an AI writing tool for SEO that has one clear focus: helping bloggers and content marketers get from a keyword to a solid first draft as fast as possible. It uses ChatGPT-4 to do the writing, but it’s all wrapped up in a workflow made specifically for creating SEO content.

Its main strength is how it blends SEO research right into the writing process. You’re not bouncing between a keyword tool, a SERP analyzer, and a blank document. Everything is in one spot.

The feature everyone raves about is the "2-Minute Blog Builder." You feed it a keyword, and it scans the top-ranking search results to spit out a complete, SEO-optimized outline. It tells you which headings to use, what keywords to include, how long your article should be, and even suggests internal links. From that point, you can have the AI write the content for each section.

In a nutshell, GrowthBar is a super-efficient drafting sidekick. It’s ideal for anyone who wants to quickly build the skeleton of an SEO-focused blog post and then come in to add their own unique voice and insights.

Feature breakdown

Let's compare these two tools to see how they compare on the features that really count. They both write content, but how they do it and what else they bring to the table are quite different.

Content generation

Writesonic’s AI Article Writer 6.0 is designed for creating detailed and accurate content. It can generate articles up to 5,000 words that are fact-checked and include citations. It also has some clever features like automated internal linking, brand voice customization, and the option to upload your own documents. This helps the AI learn your specific style and expertise, which is a nice way to improve your content's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

GrowthBar’s whole process revolves around its "2-Minute Blog Builder." It's all about speed and structure. By looking at what's already ranking on Google, it provides a data-driven blueprint for your article. You can literally drag and drop headlines from competing articles into your outline and then let the AI do the writing. It’s less about creating a finished piece of art and more about getting a well-structured, SEO-ready first draft finished in minutes.

SEO capabilities

GrowthBar really stands out here. This is its home turf. It has a powerful keyword research tool with a database of 7 billion suggestions, along with difficulty scores. You can also take a deep look at your competitors' strategies, seeing which keywords they rank for, what their Google Ads look like, and who is linking to them, all from one dashboard.

Writesonic, on the other hand, provides a more rounded SEO suite. It goes beyond just keyword research to include a site audit tool that finds technical problems and even suggests AI-powered solutions. To ensure its content advice is solid, it integrates premium SEO data directly from Google Keyword Planner and Ahrefs, two of the most respected names in the business.

AI search visibility

Writesonic is the only one of the two that offers this functionality. Its AI Visibility Tracking is a unique feature that helps you get ready for the future of search. It provides a dashboard to see how your brand is being portrayed across more than 10 AI platforms, including big ones like ChatGPT and Gemini. It tracks sentiment, share of voice, and citation sources, giving you a peek into a world beyond traditional search engine results pages.

GrowthBar is entirely focused on getting you to rank on Google. All of its features are built to help you analyze and beat competitors in traditional search results. Based on what it offers now, it doesn't have any tools for tracking your brand's visibility or mentions within AI answer engines.

Integrations and workflow

GrowthBar’s best workflow feature is its popular Chrome extension. It's super convenient. You can do keyword research while you’re browsing Google or use the AI writer directly inside your WordPress editor, which cuts down on a lot of copying and pasting.

Writesonic aims to be a central hub that connects to the rest of your marketing tools. It offers a wide range of integrations with popular platforms like Surfer SEO, Zapier, and WordPress. This lets you create automated workflows that move your content from creation to publishing and optimization with fewer manual steps.

Alternative for publish-ready content: The eesel AI blog writer

Here’s the deal with both Writesonic and GrowthBar: they’re really good at producing text-based drafts. But a draft is just the start. You still have to find or create images, look for relevant videos, add social proof like quotes, and format everything correctly. That’s a whole lot of manual work that comes after the AI has finished its part.

This is where the eesel AI blog writer steps in. It’s an AI content generation platform built to skip the draft stage and give you a complete, media-rich article in a single click. It takes care of the entire workflow, from research and writing to adding all the extra elements that make a blog post engaging and credible.

Here’s what sets it apart:

• Automatic asset generation: It doesn’t just write words. It creates and inserts relevant AI-generated images, infographics, and data tables right into the post, saving you hours of design time.
• Social proof and media embeds: To build trust with readers, it automatically finds and embeds relevant YouTube videos and real quotes from Reddit discussions, adding real-world context to your content.
• Answer Engine Optimization (AEO): The content isn't just optimized for old-school SEO. It's also specifically structured to perform well in Google's AI Overviews and other answer engines.

We built this tool to fix our own content creation headaches, and it took our blog from 700 to 750,000 daily impressions in just three months. If you’re over the post-drafting grind, it’s completely free to try. You can see for yourself what a truly publish-ready post looks like.

Pricing comparison

The pricing for these tools reflects their different philosophies. One is an all-in-one platform with a price to match, while the other offers a more affordable entry point for a very specific task.

Writesonic pricing plans

Writesonic's plans are set up to give you access to more advanced features as you move up the ladder.

• Lite: Starts at $49/month and gives you the core SEO and content features, with a cap of 15 AI articles per month.
• Standard: Jumps to $99/month for higher limits, including 30 AI articles per month.
• Professional: Starts at $249/month. This is the big one. It's the first plan that includes the platform's standout feature: the AI Search Visibility (GEO) tracking tools.

GrowthBar pricing plans

GrowthBar is easier on the wallet, especially with its introductory offers.

• Standard: Starts at $36/month with introductory pricing. This gets you 25 AI content outlines and unlimited keyword research.
• Pro: $74.25/month (introductory) and increases your limits to 100 AI outlines and tracking for 1,000 keywords.
• Agency: $149.25/month (introductory) for bigger teams, offering 300 AI content outlines.

Which tool offers better value?

It really depends on what you need. GrowthBar offers fantastic value if your main priority is to churn out SEO-optimized drafts quickly. Its starting price is very competitive for what it can do.

Writesonic’s higher price tag is a reflection of its much wider scope. You're not just buying a content writer; you're investing in a full platform that includes advanced SEO tools and forward-looking AI visibility tracking. The best value depends on whether your strategy is purely focused on traditional SEO or if you're ready to start thinking about GEO.

Feature	Writesonic (Lite)	GrowthBar (Standard)
Starting Price	$49/month	$36/month (Introductory)
Primary Focus	SEO Content Creation	SEO-driven Drafting & Outlining
AI Article Limit	15 articles/month	25 AI content outlines/month
GEO Tracking	Not included (Available on $249/mo+ plans)	Not available
Key Feature	AI Article Writer 6.0, SEO Site Audits	2-Minute Blog Builder, SERP Analysis

Should you choose Writesonic or GrowthBar?

Let’s keep it simple.

For a visual breakdown of how these and other AI content tools stack up, the video below offers a quick tour of the top platforms revolutionizing content creation.

A video reviewing top AI content creation tools, relevant to the Writesonic vs GrowthBar discussion.

Choose Writesonic if: Your content strategy is about more than just ranking on Google. You need to create high-quality content and you want to start monitoring your brand’s performance, sentiment, and visibility across modern AI search platforms like ChatGPT and Perplexity. You’re in it for the long haul and are willing to invest in a tool designed for the future of search.

Choose GrowthBar if: Your number one priority is speed and efficiency. You want an affordable, straightforward tool that tightly combines keyword research and SERP analysis into the drafting process. Your goal is to create SEO-optimized outlines and first drafts as fast as possible so your team can focus on adding the final polish.

While both are great tools for getting the initial text written, the biggest jump in content efficiency comes from automating all the boring manual work that happens after the draft is finished.

For teams that are ready to stop drafting and start generating complete, media-rich, and publish-ready blog posts in one go, try the eesel AI blog writer for free.