A complete Wordtune review: Is it the right AI writing assistant for you?

We’ve all stared at a blinking cursor, trying to nail the wording for an important email or a blog post. It's a common struggle, and it’s why AI writing assistants have become so popular.

One of the big names in this space is Wordtune, an AI tool from AI21 Labs. Its main purpose is to help you polish text you’ve already written by suggesting new ways to phrase sentences, tweaking the tone, and just making your writing flow better.

In this review, we'll get into its features, look at the pricing, and see what actual users think. Polishing sentences is great, but for many content marketers, the real need is generating full articles from the ground up. That's a completely different task, and it's where tools like the eesel AI blog writer are more useful. We'll touch on that later.

What is Wordtune?

It's important to get one thing straight: Wordtune is not a content generator like ChatGPT. You can't feed it a prompt and get a blog post back. Think of it more as a writing partner that helps you paraphrase and rewrite what you've already written.

Its main function is to take one of your sentences and show you a handful of different ways to say the same thing. It uses its language models to understand the context and suggest changes to make your writing clearer, change the tone, or just trim the fat.

It's also easy to access. You can use it as a browser extension for Chrome and Edge, an add-in for Microsoft Word, or through its own online Editor. This means you can use it directly within your existing workflow.

So, who's it for? Wordtune is best for students, professionals, and non-native English speakers who have a draft and want to improve its style and impact. It’s a tool for refining, not creating from scratch.

Key features of Wordtune

Wordtune's value comes from its specific set of tools for tweaking your text. Let's break down what it can do.

Rewrite and tone adjustment

These are the main features of Wordtune. When you highlight a sentence, a small toolbar appears with a few options.

• Rewrite: This is the primary feature. It provides multiple ways to rephrase your sentence. Some suggestions are genuinely helpful for getting unstuck, but as some user reviews mention, others can miss the original meaning or sound a bit off.
• Casual & Formal Tones: This does exactly what you'd expect. It can take a formal, corporate sentence and make it more conversational, or the other way around. It’s useful for matching your writing to your intended audience.
• Shorten & Expand: These are great when you need to be more concise or add more detail. "Shorten" is a big help for things like social media posts with character limits, while "Expand" can help you flesh out a complex idea in a report.

"Spices": Adding new elements

"Spices" is a feature meant to help you push past writer's block by adding new elements to your text. Instead of just rephrasing, it helps you build on what you've already written.

Here are a few of the "Spices" available:

• Give an example: Helps you illustrate a point.
• Counterargument: Adds a bit of depth by including an opposing viewpoint.
• Add a conclusion: Helps you wrap up a paragraph or section neatly.
• Statistical Fact: Inserts a relevant statistic to support your claim.

It's a clever way to enrich your writing, but keep in mind this feature is mostly available in the Wordtune Editor and Google Docs, so you might not find it everywhere.

Wordtune Read: The AI summarizer

Wordtune Read is a separate but connected tool that uses AI to summarize long documents. You can give it articles, PDFs, or even YouTube videos, and it will pull out the key points.

This is incredibly handy for research when you need to grasp the main ideas of a source without reading the entire thing. Your plan determines how many free summaries you get each month.

Wordtune pricing plans

Wordtune offers a few pricing tiers, including a free plan to let you try it out. Here’s a breakdown based on their official pricing page.

The Basic plan is really just for a quick test drive. The Advanced plan is better for people who need more daily suggestions but aren't writing all day. The Unlimited plan is for professionals, content creators, and anyone who writes for a living.

Pros and cons of Wordtune

To give you a fair assessment, we've reviewed expert opinions and user feedback from sites like Trustpilot and Kindlepreneur. Here's an honest look at the pros and cons.

Pros

• Excellent for Writer's Block: When you're stuck on a sentence, Wordtune is great for generating new ideas and getting you moving again.
• Improves Clarity and Fluency: It's particularly helpful for non-native English speakers who want their writing to sound more natural.
• Seamless Workflow Integration: The browser extension and MS Word add-in are very convenient, letting you use the tool without switching apps.
• User-Friendly Interface: The tool is simple to use. Just highlight your text, and the options pop up. There's virtually no learning curve.

I'm looking at wordtune and it seems to really improve some of my sentence structure.

Reddit

Cons

• Restrictive free plan: Ten rewrites a day is very limited and can be used up in minutes, which may necessitate an upgrade for serious use.
• Designed for editing, not creation: Wordtune is a paraphrasing tool. It can't generate articles, social media captions, or even a full paragraph from a prompt.
• Inconsistent suggestions: As many users point out, the AI isn't always on the mark. Some suggestions are nonsensical, grammatically incorrect, or miss the original meaning of your sentence.
• Billing and support issues: A number of Trustpilot users have reported problems with unauthorized charges and difficulty canceling subscriptions. That's something to be cautious about.

Honest question: so, you're all OK with the fact that this plugin, once installed in your browser, can read ALL the content of the pages you open? I really like this technology but I wonder if the reason why stuff like this comes for 'free' is by the implicit trade off of giving up part of our privacy: this tool would have access to everything I see through my browser, so plenty of opportunities for data harvesting and such. Am I over-thinking this?

Reddit

An alternative for generating complete blog posts: eesel AI blog writer

While Wordtune is designed for polishing sentences, marketers and creators often need a tool to produce complete blog posts from scratch. For that purpose, a different category of tool is required.

This is where the eesel AI blog writer comes in. It’s an AI content platform built to turn a single keyword into a fully researched, structured, and publish-ready article in minutes. It’s designed to handle the entire content creation process, not just sentence-level edits.

Here are some of its key features:

• One-Click Workflow: You don't have to juggle multiple prompts for an outline, a draft, and an intro. eesel AI manages the research, outlining, writing, and even asset creation in one go.
• Context-Aware Research: Just provide your website URL, and the AI learns your brand's voice and products. This helps it weave in natural product mentions and internal links. It also performs live research to ensure all information is current.
• Automatic Media-Rich Assets: This feature can save a significant amount of time. eesel AI doesn't just produce text; it automatically generates and embeds AI images, tables, and infographics. It also pulls in relevant YouTube videos and real Reddit quotes to add social proof and keep readers engaged.
• SEO & AEO Results: The team at eesel AI used this tool to grow their own blog from 700 to 750,000 daily impressions in just three months. It’s also optimized for AI Answer Engines (AEO), meaning it creates content designed to appear in places like Google AI Overviews and Perplexity.

For a more visual breakdown, here’s a video review that walks through Wordtune's features and offers an honest opinion on its performance.

This video review walks through Wordtune's features and offers an honest opinion on its performance.

Who should use Wordtune?

Wordtune is a useful tool for a specific type of user: someone who has already written their content but needs help refining it. This could be a student polishing an essay, a professional perfecting an important email, or a writer trying to fix a few awkward sentences.

However, for users whose primary goal is to scale content production and automate the entire workflow from keyword to finished draft, a content generation tool may be more suitable.

The right choice depends on where you need help. If it's at the sentence level, Wordtune is worth checking out. If you need help with the whole content lifecycle, you may want to consider a content generation platform like the eesel AI blog writer.

Why not see for yourself? The eesel AI blog writer is completely free to try. Generate your first post and see the difference between an editor and a creator.