Rytr vs GrowthBar: A complete breakdown

Trying to pick the right AI writing tool can feel like you're drowning in options. You've probably heard of Rytr, the go-to for whipping up quick, short-form copy. And then there's GrowthBar, which is all about creating long-form blog posts that are ready to climb the search engine rankings.

But what happens when you need more than just a first draft? A lot of teams find themselves spending just as much time editing and finding images as they did writing. That's a problem we ran into, and it's why we built the eesel AI blog writer. It’s the tool we used to take our own organic impressions from 700 to 750,000 a day in just three months. It’s built to take a single keyword and generate a complete, media-rich blog post that is ready to publish.

In this guide, we're going to put Rytr and GrowthBar head-to-head, breaking down their features, pricing, and who they're really for.

What is Rytr?

Rytr is an AI writing assistant that's all about creating short-form content quickly and without breaking the bank. With over 8 million users, it's a popular choice for marketers, copywriters, and entrepreneurs who need to churn out things like social media ads, product descriptions, and emails on the fly.

The process is pretty simple. You pick a use case from over 40 templates, select a tone of voice, give it a little context, and you have your copy. It supports over 40 languages, so it's useful for a global audience. It also has a built-in plagiarism checker, an AI image generator for creating copyright-free visuals, and a handy browser extension. While you can technically generate blog sections, its real strength is in producing short, targeted copy without much fuss.

What is GrowthBar?

GrowthBar is an all-in-one AI writing tool built from the ground up for SEO and long-form blogging. It bills itself as the top AI writer for content that ranks on Google, and it's used by over 6,000 marketers. It’s aimed at bloggers, marketing agencies, and content teams who want to handle everything from research to writing in one place.

Powered by ChatGPT-4, GrowthBar's main draw is its "2-Minute Blog Builder," which can produce a 1,500-word first draft from an optimized outline. The platform pulls in keyword research, competitor analysis, and on-page SEO suggestions right into the editor. This means you can research topics, generate outlines based on what's already ranking, and write SEO-friendly content without switching tabs. GrowthBar also has a highly-rated Chrome Extension that lets you get SEO insights and write with AI directly inside WordPress.

Feature comparison: Rytr vs GrowthBar

While both tools use AI to write, they're built for very different jobs. Rytr is your versatile, everyday copywriter, while GrowthBar is a specialist tool for creating SEO content. Let's dig in.

Core writing and content generation

Rytr is like a Swiss Army knife for short-form content. With over 40 use cases, it's perfect for daily marketing tasks. Need ad copy, a social media post, or an email subject line? Rytr can generate it in seconds. Its template-based system is great for users who know exactly what they need and want it fast. When it comes to long-form content, it's a bit less seamless, as you often have to stitch together outputs from its "blog section writer" and "paragraph generator" templates.

GrowthBar, however, is designed for long-form content from the start. Its entire workflow is geared toward producing a solid first draft that's well-structured and optimized for a specific keyword. With one click, it analyzes the search results to create an optimized outline with headings, word counts, and internal link ideas. Another click turns that outline into a full article. It's less about creating small snippets of copy and more about building a complete blog post.

SEO capabilities

This is where the two platforms really show their differences.

GrowthBar is, at its heart, an SEO tool that happens to have an AI writer. It gives you keyword research with difficulty scores, competitor analysis (what they rank for, their backlinks, and Google Ads), and real-time SEO tips inside the editor. The tool even gives your content a score from 0-100 to help you include the right keywords and headings to boost your ranking chances. This complete SEO workflow is its biggest advantage.

Rytr's SEO features are more focused on ideation. It has a "Keyword Extractor" and a "Keyword Generator," but these are more for brainstorming than deep analysis. You won't find competitor data, difficulty scores, or on-page SEO audits. While the content it creates can certainly be used for SEO, the platform doesn't guide you through the optimization process like GrowthBar does.

Unique features and integrations

Rytr's standout features include a built-in AI image generator and the option to create your own custom use cases for content you create often. Its "MyVoice" feature lets you feed it a text sample to create a custom tone, which helps with brand consistency. The browser extension is also a big plus, letting you use Rytr's tools pretty much anywhere you type online.

GrowthBar's unique features are all tied to its SEO mission. You can create custom AI models by uploading your own content, so it learns to write in your brand's voice. It also offers "Blog to Audio/Video" conversion on all paid plans. Its 5-star Chrome Extension is a major highlight, allowing you to do keyword research and write with AI without ever leaving WordPress.

Pricing breakdown: Rytr vs GrowthBar

The pricing for these two tools clearly shows who they're for. Rytr is all about being affordable and accessible for individuals, while GrowthBar's tiers are based on how much content you need to create and how deep you want to go with SEO.

Rytr pricing plans

Rytr is one of the most budget-friendly AI writers out there, with a solid free plan and cheap unlimited options.

• Free Plan: Gives you up to 10,000 characters per month.
• Saver Plan: $9/month for up to 100,000 characters per month.
• Unlimited Plan: $29/month for unlimited character generation.

they are not free, he is probably a marketer.

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GrowthBar pricing plans

GrowthBar costs more, which makes sense given its specialized SEO features. All plans kick off with a 7-day free trial.

• Standard: Starts at $36/month for 25 AI blog articles and 500 AI paragraph generations. Includes 2 user seats.
• Pro: Starts at $74.25/month for 100 AI blog articles and 2,000 AI paragraph generations. Includes 5 user seats.
• Agency: Starts at $149.25/month for 300 AI blog articles and 5,000 AI paragraph generations. Includes 10 user seats.

All plans include unlimited keyword research and access to the Chrome extension.

An alternative to consider: eesel AI blog writer

Rytr is great for quick copy, and GrowthBar is solid for SEO-focused drafts, but they both leave you with the same thing: a draft. You still have to go find images, source data, embed videos, and polish the writing to get it ready for an audience. If you want to scale up your content without scaling up your editing time, you need a tool that delivers a finished piece.

The eesel AI blog writer was built to close the gap between a rough draft and a publish-ready article. It takes a single keyword and turns it into a complete, media-rich blog post that's optimized for both search engines (SEO) and AI answer engines (AEO) like Perplexity and Google's AI Overviews.

So, what makes it different?

• Automatic Assets: It doesn't just write words. It finds, generates, and embeds relevant images, infographics, charts, and tables right into the article.
• Context-Aware Research: It automatically researches and includes important details. For a comparison post, it can find pricing data. For a product review, it can pull up technical specs.
• Authentic Social Proof: It makes content more credible by finding and including real quotes from Reddit forums and embedding relevant YouTube videos.
• Deep Research with Citations: It automatically adds internal links to your content and external links to credible sources, which helps with both site structure and authority.

Instead of spending hours editing and formatting, you get a complete article that’s ready to publish. Best of all, it's completely free to try.

To see how these tools and others stack up in the broader AI content creation landscape, check out this video review of top AI tools.

A video reviewing top AI content creation tools, relevant for anyone considering Rytr vs GrowthBar.

Rytr vs GrowthBar: Which one is right for you?

At the end of the day, the choice between Rytr and GrowthBar really depends on what you need to create and what your budget looks like.

Choose Rytr if: You need a cheap, simple tool for generating lots of short-form content like social media posts, product descriptions, and emails. Its main strengths are speed and versatility for everyday copywriting.

Choose GrowthBar if: Your primary goal is to create long-form blog content designed from the start to rank on Google. You're okay with paying more for a full suite of SEO tools that guide you through the entire content creation process.

But if you're looking to get past the drafting stage and want to generate complete, high-quality blog posts that are ready to go live, consider the eesel AI blog writer. It handles the research, writing, asset creation, and optimization, letting you focus on hitting "publish."