Rank Math AI review: A deep dive into its Content AI

It feels like every tool has an AI assistant these days, and WordPress SEO plugins are no exception. It makes sense, as if you're already optimizing your content in one spot, it's convenient to write it there too. Rank Math, a major name in the SEO plugin space, has integrated this with its "Content AI" feature, marketing it as a personal AI sidekick.

This raises the question of whether an integrated AI tool can handle comprehensive content creation or if it's better suited for quick edits and brainstorming.

That’s what we’re going to dig into. This is a straightforward look at Rank Math's Content AI. We'll go over its features, the credit-based pricing, and what actual users think. We’ll also explore another approach, using a dedicated tool like the eesel AI blog writer. It’s built to create complete, ready-to-publish blog posts from just a keyword, which presents a different option if you're trying to grow your content.

What is Rank Math Content AI?

Rank Math Content AI is an AI assistant built right into the Rank Math SEO plugin. The goal is to let you research, write, and optimize your content without ever leaving your WordPress dashboard. It's meant to be an all-in-one solution for your content needs.

It is important to note that Content AI isn't part of the standard Rank Math PRO plugin. It's a separate subscription, billed annually, that gives you a monthly bucket of credits to spend on its features.

The assistant has three main components:

• Content AI Research: This part gives you SEO tips, like which keywords to use, questions to answer, and links to add, all based on top-ranking content for your keyword.
• Content AI Writing: This is where you'll find a library of over 40 different AI tools for generating small bits of text, like headlines, intros, or single paragraphs.
• Content AI Images: A more recent addition that helps you create alt text for your images.

Each of these actions consumes credits at varying rates. This approach creates a workflow where users assemble content within WordPress, which differs from dedicated AI writers that may offer a more streamlined, single-step process.

A closer look at Rank Math’s AI features

Content AI packs a lot of different functions together. Let's get into what you actually receive when you sign up.

Over 40 specialized AI tools

Rank Math provides a library of over 40 distinct AI tools, and each one is designed for a very specific, small job. This is the heart of its writing capability.

A few examples include:

• Blog Tools: Blog Post Idea, Blog Post Outline, Blog Post Introduction, Paragraph.
• SEO Tools: SEO Title, SEO Description, Topic Research.
• Marketing Frameworks: AIDA, PAS (Problem-Agitate-Solution).

You use these by selecting a tool, feeding it some input, and getting a short snippet of text in return. This means your workflow involves building an article piece by piece. You generate an outline, then an intro, then each paragraph one by one. This process positions the user as an assembler of a final post from a collection of AI-generated pieces.

The Blog Post Wizard

To help streamline this process, Rank Math has a "Blog Post Wizard." It's marketed as a way to write "long-form articles with 1-click," but it functions as a guided, step-by-step process.

The wizard takes you through generating a title, then an outline, and finally the full body of the post. It's more streamlined than using the 40+ tools one at a time, but the output is still just a block of text. You get a draft that you then have to edit, format, and add images, videos, tables, and other elements to make it ready for publication.

The Content AI score and optimization tools

This is where you can really see Rank Math’s SEO DNA. The plugin gives you a real-time score that grades your content against your target keyword. It offers a checklist of suggestions for how to improve, just like its main SEO plugin.

One feature is the "Fix SEO Tests with AI" button. For instance, if Rank Math suggests adding your keyword to a subheading, you can click the button and let the AI handle the rewrite. It's convenient, but this feature uses credits for both reading your content and writing the new version, which can impact your credit allowance.

RankBot: A personal SEO assistant

RankBot is a chat-based assistant that sits in your WordPress dashboard. You can use it to brainstorm ideas, rewrite sentences, or ask general SEO questions. It's a useful tool for quick queries, but like everything else, it has a cost. Every word RankBot generates will cost you one credit.

Rank Math Content AI pricing explained

Content AI is a separate subscription from Rank Math PRO, and you have to pay for it annually.

Here’s a look at their plans:

• Starter Plan: $5.99/month (billed annually) for 5,000 credits
• Creator Plan: $10.99/month (billed annually) for 12,000 credits
• Expert Plan: $16.99/month (billed annually) for 30,000 credits

The credit system can be a point of confusion for some users. Here’s a breakdown of how your allowance is spent:

• 1 word generated by an AI tool or RankBot = 1 credit
• 1 keyword research request = 500 credits
• 1 image alt text generation = 50 credits
• The Fix with AI feature uses credits for both reading your content and writing the fix.

A key detail is that unused credits do not roll over to the next month. This creates a "use it or lose it" situation where credits expire if not used within the monthly cycle.

Rank Math does give a 15-day free trial to new PRO, Business, and Agency subscribers, and free users get 750 complimentary credits per month to try it out.

Pros and cons of Rank Math AI

With all that laid out, let's weigh the pros and cons based on the features and what real users are saying.

What works well

• Convenience: The main advantage of Rank Math AI is that it’s built directly into the WordPress editor. You don’t have to switch tabs to get a quick headline idea or fix a clunky sentence. It’s right there where you need it.
• Variety of Tools: The library of 40+ specialized tools is genuinely handy if you just need a little help with one specific thing. If you're stuck on an intro or need a catchy title, it's perfect for that.
• On-Page SEO Guidance: The real-time score and automated "Fix with AI" suggestions are practical and can help you follow on-page SEO best practices while you write.

Where it falls short

• A complex credit system: This is a common complaint from users. The credit-per-word model can lead to users focusing on credit management during the writing process. One user on Facebook noted how quickly credits get used up, calling it a "hard pass" for that reason.
  

  I was billed for $47.88 this morning after apparently signing up for their Content AI Starter Plan. I asked them to cancel the plan and I am waiting to hear back, but the credit usage is ridiculous and no better than GPT 3.5, I only used a few times out of convenience because it was just 'there.' If I recall correctly I had 5,000 credits to play with and doing those headlines and meta dropped me like 500 credits so I decided to stay the hell away from it.

  Reddit

* **A fragmented workflow:** While 40+ tools sounds impressive, it means you have to build an article piece by piece. It doesn't give you a complete, ready-to-publish post with all the necessary elements in one go. You're the one who has to find images, embed videos, and handle all the formatting. * **Scoring for free users:** Several user reviews on Trustpilot mention that the SEO score seems to drop if you don't use the paid AI features. As one user said, "no matter what I do, [I'll never score 100%]" without paying for Content AI. * **Generic output quality:** Some users have found the AI's writing to be a bit bland or even unhelpful. The same Facebook user said the content was often "hype & over bile," which caused issues like keyword saturation and needed a lot of editing to sound natural.

Pros	Cons
Seamless WordPress Integration: Write and optimize without leaving your dashboard.	Complex Credit System: Credits are consumed quickly and don't roll over.
Variety of Tools: Over 40 specialized tools for specific writing tasks.	Fragmented Workflow: Requires piecing together text snippets to build an article.
Helpful SEO Suggestions: Real-time scoring and "Fix with AI" are useful for on-page optimization.	Scoring Concerns: Some users report that not using paid AI features affects their SEO score.
	Generic Output: AI-generated text can lead to keyword stuffing and require heavy edits.

An alternative for complete post generation: The eesel AI blog writer

For users seeking a different approach, particularly one focused on generating complete posts in a single step, an alternative like the eesel AI blog writer may be a suitable option.

A unified content generation workflow

The key difference is the workflow. Instead of assembling an article from 40 different tools, eesel AI operates on a "one-keyword-to-complete-blog" model. You provide a topic, and it returns a fully structured article, complete with an introduction, a well-researched body, a conclusion, and an FAQ section. It’s designed to be publish-ready, not just a first draft.

Inclusion of media assets

This can be a significant time-saver. eesel AI doesn't just write words; it automatically creates and embeds key assets directly into the post. This includes AI-generated images, custom infographics, and data tables. It also searches the web to find and embed real Reddit quotes for social proof and relevant YouTube videos to boost engagement.

A straightforward pricing model

The pricing model is straightforward. There's no need to count words, research requests, or image alt texts. The eesel AI blog writer offers a plan of $99 for 50 complete blog posts. You know what you're getting and what it costs, which offers predictability compared to a variable credit system.

An SEO-focused approach

The eesel AI blog writer is the same tool used by eesel to grow its own content strategy. Using this tool, the company grew its site from 700 to 750,000 daily impressions in just three months by publishing over 1,000 optimized blog posts. It’s built with the goal of achieving SEO results.

To see Rank Math's Content AI in action and hear a user's firsthand experience with its features and credit system, check out this detailed video review from SiteSaga.

A video providing a detailed Rank Math AI review, covering its features and performance.

Final verdict: Is it worth it?

Rank Math Content AI is a handy add-on for current Rank Math users who need some quick, on-the-fly help with small writing tasks. If you're already working in WordPress and just need a headline idea or a rephrased paragraph, its integration is a significant benefit.

However, its credit system, modular workflow, and the manual effort required to finalize a post may make it less suitable for users focused on scaling their content efficiently. It’s a tool for tweaking, not for creating from the ground up at scale.

For bloggers, marketers, and businesses that need to consistently publish high-quality, SEO-optimized, and media-rich content, a dedicated solution can be a more streamlined and predictable option. An AI blog generator handles the entire process, from research and writing to assets and formatting, so you can focus on strategy instead of assembly.

If you're interested in this approach, you can try the eesel AI blog writer for free and generate your first complete article in minutes.