Longshot AI vs ChatGPT: Which AI writer is right for you?

Stevia Putri
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Stevia Putri

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Stanley Nicholas

Last edited January 26, 2026

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AI writing tools are popping up everywhere, and they're changing how we approach content marketing. Two big names you'll run into are Longshot AI and ChatGPT, but they're built for very different jobs. One is a specialized tool for marketers, while the other is more of a generalist.

So, how do you pick the right one? We’re going to put them head-to-head to break down what each one does best. We'll look at their features, SEO tools, and what they cost. While we're at it, we’ll also talk about the next step in AI content tools, like the eesel AI blog writer, which are built to take you from a single keyword to a finished blog post, streamlining the process.

What is Longshot AI?

The Longshot AI website homepage, a key tool in the Longshot AI vs ChatGPT debate.
The Longshot AI website homepage, a key tool in the Longshot AI vs ChatGPT debate.

Think of Longshot AI as a writing assistant made just for content marketers and SEO specialists. Its main purpose is to help you create long-form content that’s actually designed to rank in search engines. It's not just a blank text box; it’s a structured platform with tools to walk you through the process.

Here’s a quick look at its key features:

  • Content Workflows: Longshot AI gives you over 50 different workflows and templates for specific content types. Whether you're writing a how-to guide or a listicle, there's a framework ready to go.
  • Factual Accuracy: This is a big deal. It has a feature called FactGPT, a chat interface that tries to generate factually correct content and even provides citations. It also includes a Fact Checker and Claim Detection to help you double-check information before you publish.
  • SEO Focus: The platform has a built-in Semantic SEO optimizer that scores your content and suggests terms to include. It also has an AI Interlinking feature that scans your sitemap and suggests internal links to add to your article.
  • Integrations: It connects with common content platforms like WordPress, Webflow, and Google Docs, which helps make your publishing workflow a bit smoother. It can also pull data from your Google Search Console for better insights.

What is ChatGPT?

The ChatGPT website homepage by OpenAI, a popular choice in the Longshot AI vs ChatGPT comparison.
The ChatGPT website homepage by OpenAI, a popular choice in the Longshot AI vs ChatGPT comparison.

ChatGPT, from OpenAI, is probably the AI you’ve heard the most about. It's a super versatile conversational AI that can do almost anything you ask. You can use it to draft an email, write some code, brainstorm vacation ideas, or even help write a blog post. It's a general-purpose tool, which is both its greatest strength and its weakness for content marketing.

For specialized content creation, it has some limitations:

  • It doesn't have any native SEO tools. You can't use it to analyze search results, find keywords, or get internal linking suggestions. All of that optimization has to be done by hand or with other tools.
  • While the latest models are improving, ChatGPT can sometimes generate inaccurate information, often called "hallucinations," and present it as fact. It doesn't provide citations by default, so you have to fact-check everything yourself.
  • The text it generates often needs a lot of editing to fit a specific brand voice and sound human. You get raw text, but turning it into a polished, ready-to-publish article is still your job. It's worth noting that for its paid business plans, your business data is not used for training, which is good for privacy.

Feature comparison: Longshot AI vs ChatGPT

Let's get into the details and compare them side-by-side across a few key areas that matter most to content creators.

An infographic detailing the feature differences in the Longshot AI vs ChatGPT comparison, highlighting workflows, SEO, and accuracy.
An infographic detailing the feature differences in the Longshot AI vs ChatGPT comparison, highlighting workflows, SEO, and accuracy.

Content generation and workflows

The way you create content in these two tools is completely different.

  • Longshot AI: Everything here is based on a structured, step-by-step process. You start by choosing from over 50 content templates, and the tool guides you through generating headlines, building an outline, and then writing the full article. It’s a clear path designed to produce specific kinds of content.

  • ChatGPT: This is all about the prompt. It’s a free-form, conversational interface where the quality of what you get back depends almost entirely on how good you are at writing detailed prompts. This gives you a ton of flexibility, but it doesn't have the helpful guardrails and predefined structures that are useful for consistent content marketing.

FeatureLongshot AIChatGPT
ApproachStructured WorkflowsPrompt-Based Conversation
Best ForSEO-focused blog posts, articlesGeneral text generation, brainstorming
Templates50+ templates and workflowsNone (output is prompt-dependent)
GuidanceGuided, step-by-step processRequires strong prompt engineering skills

SEO features

If ranking on Google is your main goal, the differences here are pretty clear.

  • Longshot AI: This is where it really excels. It has a dedicated suite of SEO tools built right in. The semantic SEO score helps you optimize your content with related keywords and concepts. The AI Interlinking feature is a huge time-saver for building a solid internal link structure, and its direct integration with Google Search Console lets you work with real performance data.

  • ChatGPT: It has no built-in SEO features. You can tell it to "write an SEO-optimized article about X," and it will try to include keywords you give it, but it has no real-time data or analytical tools. All optimization, from keyword density to SERP analysis, is completely manual and happens outside the tool.

Factual accuracy

Getting your facts wrong can seriously hurt your brand's credibility, so this is a really important point of comparison.

  • Longshot AI: The platform emphasizes factual content. Its FactGPT feature is designed to pull from current information and provide sources. The addition of a Fact Checker and Claim Detection provides an additional check against inaccurate information.

  • ChatGPT: While its knowledge base is huge, it’s not always up-to-date or accurate. It can generate plausible-sounding sentences that are factually incorrect. Fact-checking is a non-negotiable, manual step for any serious content you create with ChatGPT, since it doesn't automatically cite its sources.

Integrations and ecosystem

Getting your content from the AI tool to your website should be as easy as possible.

  • Longshot AI: It offers integrations built for content teams, connecting directly to platforms like WordPress, Webflow, Medium, and Ghost. This makes the jump from draft to published post much smoother.

  • ChatGPT: Its power comes from its API, which lets developers connect it to thousands of other apps. However, this usually requires some technical skills or relying on third-party tools like Zapier. These integrations aren't specifically designed for content publishing right out of the box.

Pricing breakdown: Longshot AI vs ChatGPT

Let's talk money. Their pricing models are structured quite differently and are aimed at different kinds of users.

An infographic comparing the pricing plans of Longshot AI vs ChatGPT, showing monthly costs and available tiers.
An infographic comparing the pricing plans of Longshot AI vs ChatGPT, showing monthly costs and available tiers.

Longshot AI pricing

Longshot AI's pricing is for individuals and teams who are creating content on a regular basis.

  • Premium Plan: Starts from $19 per month.
  • Pay As You Go: They also offer a one-time purchase plan, which is nice if your content needs are irregular and you don't want a recurring subscription.
  • Free Trial: There isn't a traditional free trial, but the entry-level plan is affordable enough to let you test the platform without a huge commitment.

ChatGPT pricing

OpenAI has a few different tiers for ChatGPT, from a free version to enterprise plans.

  • Free Plan: You can use a slightly older model of ChatGPT for free, but it has limits and can be slower during busy times.
  • Plus Plan: For $20 per month, you get access to the more advanced models (like GPT-4), faster response times, and other features like DALL-E and Advanced Data Analysis.
  • Business Plan: At $25 per user per month (billed annually), this plan is for teams and includes higher usage limits, admin controls, and collaboration features.

An alternative to consider: eesel AI

So, Longshot AI helps you draft SEO-friendly content, and ChatGPT gives you raw text. But what if you could go from a keyword to a finished article?

That's where the eesel AI blog writer comes in. It’s a tool designed to automate the entire content creation process, not just the writing part. While the other tools give you a starting point, eesel AI aims to deliver a finished product.

The eesel AI blog writer dashboard, an alternative tool in the Longshot AI vs ChatGPT discussion.
The eesel AI blog writer dashboard, an alternative tool in the Longshot AI vs ChatGPT discussion.

We know it works because we use it ourselves. This is the exact tool that took our site from 700 to 750,000 impressions per day in just three months. How? By helping us publish over 1,000 high-quality, optimized blog posts at a massive scale.

Here’s what makes it different:

  • Automatic Asset Generation: It doesn’t just give you a wall of text. It actually creates and inserts relevant images, infographics, and tables directly into the article, saving you hours of design work.
  • Rich Media and Social Proof: To make content more engaging and trustworthy, it automatically embeds relevant YouTube videos and finds real quotes and discussions from Reddit forums to add a human touch.
  • AEO (Answer Engine Optimization): The content isn't just optimized for old-school search engines. It's structured to rank well in AI-driven answer engines like Google's AI Overviews, ChatGPT, and Perplexity, which is where search is heading.
  • Context-Aware Research: The AI is smart enough to know what kind of information to look for. If you’re writing a comparison post, it will find pricing data. If it’s a product review, it will pull up technical specs.

Best of all, it's completely free to try. You can generate your first full article and see the quality for yourself without any strings attached.

Making your choice: Longshot AI vs ChatGPT

There’s no single "best" tool—it all depends on what you’re trying to do.

A decision tree infographic to help users choose a tool in the Longshot AI vs ChatGPT comparison based on their specific content needs.
A decision tree infographic to help users choose a tool in the Longshot AI vs ChatGPT comparison based on their specific content needs.

  • Choose Longshot AI if: You're a serious content marketer or SEO who wants a guided, structured process for creating fact-checked and SEO-optimized drafts. The built-in optimization tools and workflows are its biggest strengths.

  • Choose ChatGPT if: You need a flexible, all-purpose AI assistant for a wide variety of tasks that go beyond just blog writing. It's perfect for brainstorming, summarizing, and quick text generation, as long as you're ready to do the editing and optimization yourself.

  • Consider the eesel AI blog writer if: Your main goal is to scale your content production without letting quality slip. If you want to go from a keyword to a fully formatted, media-rich, and SEO-optimized article that’s ready to publish, this is the tool that automates that entire workflow.

Start generating complete blog posts today

Ready to see what the next generation of AI content creation looks like? The eesel AI blog writer is free to try. Go ahead and generate your first publish-ready article in just a few minutes.

To see a direct comparison of how these tools handle factual information, check out this video breakdown. It provides a real-time look at how Longshot's FactGPT stacks up against the general knowledge base of ChatGPT.

This video breakdown compares Longshot's FactGPT with ChatGPT, focusing on factual accuracy.

Frequently Asked Questions

Longshot AI is a specialized SEO tool with built-in features for optimization, keyword suggestions, and internal linking. ChatGPT is a general-purpose AI and requires you to do all the SEO work manually or with other tools.
Both have similar entry points. Longshot AI starts at $19/month, and ChatGPT's Plus plan is $20/month. The best choice depends on whether you need specialized SEO features (Longshot AI) or a versatile AI assistant (ChatGPT).
Longshot AI has features like FactGPT and a Fact Checker to improve accuracy and provide citations. ChatGPT can sometimes "hallucinate" or invent information, so you must manually fact-check everything it produces.
Longshot AI offers [structured workflows and templates](comparison/alternative-to-thruuu), which can be easier for beginners creating specific content types like blog posts. ChatGPT is more of a blank slate, which offers flexibility but requires skill in writing effective prompts.
Neither tool typically produces a completely publish-ready post out of the box. Longshot AI gets you closer with its SEO and structure, while ChatGPT gives you a raw draft. For a tool that aims to generate a complete, publish-ready article with images and media, you might consider an alternative like the eesel AI blog writer.

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Stevia Putri

Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.