Jasper AI vs Scalenut: Which AI writer is right for you?

The world of AI content tools is getting crowded, with new ones appearing frequently. When you need to create content that gets seen, two names that often come up are Jasper AI and Scalenut. If you're a marketer, you've probably weighed these two against each other.

This post is a straightforward comparison of what each tool does best. We’re going to look at their features, who they’re really for, and what they’ll cost you. The goal isn't to declare one "better" than the other, but to help you figure out which one is the right fit for the job you need to get done, whether that’s automating creative campaigns or climbing the search rankings with data-backed content.

What is Jasper AI?

Jasper AI has grown into a polished AI content platform. It’s designed to help marketing teams create a lot of content, quickly, without losing their brand's unique personality. It's less about just writing a single blog post and more about automating the whole content pipeline.

Jasper is all about brand consistency. It uses a feature called Jasper IQ, which acts like a central brain for your brand. You feed it your style guide, product info, and brand voice, and it ensures everything the AI generates sounds like you. It also comes with over 100 pre-built "Apps" (templates) for everything from social media posts to email subject lines. For teams on the Business plan, there's a no-code AI Studio to build custom apps.

More recently, they’ve added AI Agents that can automate jobs like researching a topic or optimizing a headline. But when it comes to SEO work, Jasper relies on an integration with Surfer SEO, which means you’ll need a separate subscription for that.

What is Scalenut?

Scalenut approaches the content problem from a different angle. It’s a platform built around Generative Engine Optimization (GEO). The idea is to combine AI writing with a full suite of SEO tools so you can manage the entire content lifecycle with one goal: ranking on search engines and getting your content surfaced in AI chat models like ChatGPT.

Scalenut is for people who focus on SEO. It’s structured around four main parts: GEO Core for daily content work, GEO Watchtower to see if you’re showing up in AI answers, Social UpReach for digging into Reddit, and a Backlinks Marketplace.

It’s packed with features designed for search performance. "Cruise Mode" can generate a first draft of an SEO-optimized article in about five minutes, and its Keyword Planner is great for building out topic clusters to establish authority. It is a tool designed to help users improve their search engine rankings.

Core focus and use cases

This is where the two tools really part ways. They might both be AI writers, but they have very different philosophies. To illustrate, here's a visual breakdown of their core strengths.

Jasper AI: Creative automation

Jasper is at its best when creating persuasive, on-brand copy for all your marketing channels. Its Brand IQ features are built to learn your company's voice, making it perfect for generating ad copy, email campaigns, and social media content that all feels like it came from the same source.

It’s great for automating repetitive creative tasks. The AI Agents can handle the grunt work, freeing up your team to focus on strategy. If you're a marketing team that needs to produce a high volume of creative content across many different platforms and want to keep it all consistent, Jasper is a strong candidate. It’s for brand-builders and campaign-launchers.

Scalenut: Data-driven SEO

Scalenut, on the other hand, is built for SEOs and content marketers whose main goal is driving organic traffic. It’s less concerned with creative flair and more focused on the data that helps you rank higher on Google.

Its workflow is designed for every stage of the SEO content process. You can do your topic cluster research, write and optimize the content with real-time feedback, and audit existing content all within the same platform. It’s for strategists who are focused on keywords, SERP analysis, and getting cited in AI answers. If your main measure of success is organic traffic, Scalenut has the integrated toolset to help you get there.

Feature deep dive: Content creation and optimization

Let's get into the details of how you’d actually use these tools day-to-day.

AI writing workflow

• Jasper AI: The writing experience is very flexible. The "Canvas" is an open, free-form document where you can collaborate with the AI, much like a Google Doc with an AI assistant. "AI Agents" help automate parts of the process, like doing initial research or personalizing content for different audiences. They also have a "Jasper Grid" feature that lets you create content systematically in a spreadsheet-like format, which is useful for generating variations at scale. For teams on the Business plan, the no-code AI App Builder allows users to create their own custom AI tools for unique marketing tasks without needing a developer.
• Scalenut: Scalenut offers a more structured workflow. "Cruise Mode" is its main feature, guiding you through creating a full, SEO-optimized article from a single keyword in just a few steps. The content editor provides a real-time GEO score, suggests NLP terms to include, and analyzes how well you're covering the topic compared to competitors. It also has a Content Optimizer and Content Audit tool, which are useful for updating old posts and improving rankings.

SEO capabilities

• Jasper AI: Jasper does not have its own SEO tools. Instead, it relies on an integration with Surfer SEO. This integration provides SERP-based suggestions within the Jasper editor but requires a separate, paid subscription to Surfer. Its Optimization Agent can also connect with other platforms like Semrush for tasks like optimizing headlines and meta descriptions, highlighting its reliance on external tools for this functionality.
• Scalenut: Scalenut's SEO toolkit is built-in and fully integrated. "GEO Core" gives you a Keyword Planner that builds topic clusters and a Content Optimizer that does the SERP analysis for you without extra subscriptions. Its most unique feature is the "GEO Watchtower," a tool that tracks your brand's visibility in AI chat models like ChatGPT, Perplexity, and Google's AI Overviews. It’s a feature designed for the future of SEO.

Pricing comparison

Let's break down what you can expect to pay for each platform.

Jasper AI pricing

• Pro Plan: This starts at $69/month per seat (or $59/month if you pay for the year). It gets you one seat, the Canvas editor, the basic apps, and lets you set up 2 Brand Voices and 5 Knowledge assets.
• Business Plan: You'll have to talk to their sales team for this one, as it's custom pricing. This is for teams that need more advanced features, like the AI App Builder, marketing Agents, and unlimited brand customization.
• Note: If you want SEO features, you need to budget for a Surfer SEO subscription on top of Jasper, which starts at an additional $99 per month.
  

  Jasper is overpriced since ChatGPT launched. I wouldn't waste any time with it.

  Reddit

Scalenut pricing

• Essential Plan: Starts at $49/month, but drops to $20/month if you pay annually. This plan gives you 100,000 AI words and lets you create 5 SEO articles per month.
• Growth Plan: Starts at $79/month (or $39/month annually). This is a big jump in value, offering unlimited AI words, 30 SEO articles, 30 topic clusters, and content audits.
• Pro Plan: Starts at $149/month (or $74/month annually). This plan increases your limits on articles and clusters and gets you a dedicated manager.
• Note: All of Scalenut's SEO features are included in the plan price. What you see is what you get, with no need for other paid tools.
  

  Scalenut can be useful for it's non-AI functions. i.e. creating an article brief, competitor SERP research, etc, but I like Frase better.

  Reddit

Distinguishing use cases: Generalist vs. specialized AI

Jasper and Scalenut are both effective tools for creating public-facing content like blogs, ads, and social media posts. They pull information from the public internet to help generate text. However, a different approach is needed for an AI that needs to understand the specific context of your business.

Generalist AI writers are designed for content marketing, but they are not built for certain internal business operations and customer support tasks for a few reasons:

• No Internal Context: These tools do not access a company’s private knowledge base, Confluence wiki, or past support tickets in Zendesk. If asked a specific question about a product's return policy, they will not have the correct information.
• Risk of Inaccuracy: Because they cannot access verified company data, they can generate incorrect information, or "hallucinate." While this may be acceptable for a creative draft, it can cause problems when a customer receives a factually wrong answer about their account.
• Inability to Automate Workflows: These tools are designed to generate text, not perform actions. They cannot triage a support ticket, assign it to the correct person, or update its status in a help desk.

  

An alternative for internal automation: eesel AI

While Jasper and Scalenut are focused on writing public content, eesel AI is built to act like a new team member that learns your business from the inside out. It’s built to solve the problems that generalist content writers aren’t designed for.

eesel AI is a platform designed for support and internal automation. Instead of just writing, it connects directly to your company's knowledge base to automate real work.

Here’s how it’s different:

• Connects to Your Knowledge: eesel AI plugs directly into the sources you already use, like Zendesk, Freshdesk, Confluence, past tickets, and internal wikis. This means its answers are always accurate and based on your verified information.
• Takes Action, Doesn't Just Write: It’s an automation platform. The AI Agent can autonomously handle incoming tickets by replying, tagging, and triaging them. The AI Copilot sits alongside your human agents, helping them draft perfect responses in seconds. It can even perform specific actions in other systems.

  

• Automates Internal Support: With the Internal Chat feature, you can put a bot in Slack or Microsoft Teams that’s trained on your internal docs. Employees can ask it questions and get instant, accurate answers, cutting down on repetitive questions for HR and IT.

  

For a deeper look at how these tools stack up, this video provides a detailed review and comparison of Jasper AI and Scalenut, helping you see their features in action.

This video provides a detailed review and comparison of Jasper AI and Scalenut, helping you see their features in action.

Making your choice

So, who comes out on top in the Jasper AI vs Scalenut comparison? It really depends on what job you’re hiring an AI for.

• Choose Jasper AI if your main goal is scaling creative marketing content. Its brand voice automation and library of apps are perfect for teams that need to produce a high volume of ads, emails, and social posts.
• Choose Scalenut if you’re focused on SEO. Its all-in-one platform for research, writing, and optimization gives you everything you need to create long-form content that’s designed to rank.

But the most important thing to remember is this: for writing public content, Jasper and Scalenut are both excellent choices. But for automating customer support, unlocking internal knowledge, and actually getting work done, you need a tool that was built for that specific job.

Join over 1,000 teams resolving 81% of conversations autonomously. Try eesel AI for free and see how it can transform your support workflows.