Jasper AI vs GrowthBar: Which AI writer should you choose?

For marketers, the to-do list is often extensive. Creating high-quality, SEO-optimized content consistently is a significant task.

This is where AI writers can assist. They promise to speed up the process, but not all of them are built the same. Today, we’re taking a close look at two popular options: Jasper AI and GrowthBar. You can think of Jasper as an all-in-one content platform for marketing teams, helping with everything from ad copy to long-form articles. GrowthBar, on the other hand, is an SEO tool that includes an AI writer, made for bloggers who are focused on search rankings.

Our goal is to provide a detailed comparison to help you decide which tool makes sense for your workflow. Additionally, we'll explore an alternative for those seeking a publish-ready content solution. The eesel AI blog writer was built to turn a single keyword into a complete blog post. It's how we scaled our own organic traffic from 70k to over 750k impressions in just three months, and it might be a suitable option for your needs.

What is Jasper AI?

An AI content automation platform for marketers

Jasper AI is positioned as more than just a writing assistant. It’s an AI content platform meant to automate the content process for marketing teams. That means it does more than just generate text; it's designed to help with planning, creating, and organizing entire campaigns.

It’s made for teams that need a versatile tool in their arsenal. This includes marketing agencies juggling multiple clients, in-house content marketers, and brands needing a consistent voice across many different channels, like ads, social media posts, emails, and blogs.

Key features and capabilities

Jasper is loaded with features for broad marketing use:

• Jasper IQ: This feature acts as a context layer that learns your specific Brand Voice, product details, and audience personas. The purpose is to keep the content it generates consistent and on-brand, no matter what you're creating.
• Template Library: With over 50 pre-built templates, you can get a quick start on almost any kind of marketing copy, from a Facebook ad to a video script outline.
• Jasper Art: This is an integrated AI image generator that lets you create unique visuals and custom art for your content, so you’re not limited to using stock photos.
• Integrations: Jasper works with other tools, but it's important to know what's included and what's not. It offers powerful add-ons for Surfer SEO for optimization and Copyscape for plagiarism checks, but these are separate, paid services.

What is GrowthBar?

An SEO toolkit with an AI writer

GrowthBar approaches content creation from a different angle. At its heart, it's an SEO tool that includes an AI writer. Its main purpose is helping you research, write, and optimize content all in one spot, with a sharp focus on ranking in search engines.

This makes it a solid choice for bloggers, solo content creators, and in-house marketers whose main goal is getting their blog to the top of Google. If you care less about writing social media captions and more about keyword rankings and organic traffic, GrowthBar is aligned with those priorities.

Key features and capabilities

GrowthBar’s features are all about SEO efficiency:

• 2-Minute Blog Builder: You provide a keyword, and it generates a full draft by analyzing the headlines, structure, and content of the top-ranking articles on the search engine results page (SERP).
• Built-in SEO Research: Unlike Jasper, the SEO tools are part of the package. You get access to keyword research, competitor analysis (letting you see their keywords, backlinks, and even Google Ads), and rank tracking.
• Chrome Extension: GrowthBar has a popular Chrome extension that gives you SEO insights as you browse. You can see keyword difficulty, domain authority, and other key metrics right in your Google search results or while you're writing in WordPress.

Jasper AI vs GrowthBar: A head-to-head comparison

Let's put these two side-by-side. Both help you write, but they do it for different reasons and for different people. Here's a visual breakdown of how they compare:

Core focus and ideal user

The primary difference lies in their core focus.

• Jasper: is for marketing teams who need a multi-talented AI assistant. If your day involves writing a blog post, then some ad copy, then a few emails for a new campaign, Jasper is built for that kind of variety. It’s for users who care most about keeping a consistent brand voice across every piece of content and need a flexible tool that can do it all.
• GrowthBar: is for users focused on SEO. It’s for bloggers and content specialists who want a simple, all-in-one tool for creating SEO-focused drafts. The main goal isn't creative variety; it's researching a keyword and getting a well-structured, optimized article outline as fast as possible.

AI writing quality and workflow

So, what's it actually like to use them?

• Jasper: Jasper is often noted for producing creative and polished text, with a nuanced writing style. The workflow functions as a "copilot" experience. You're in charge, guiding the AI step-by-step within its "Canvas" editor. You write a bit, ask the AI to continue, give it commands, and shape the content as you go. It's powerful, but it requires more hands-on work.
• GrowthBar: This tool's approach prioritizes speed and structure. Its AI is trained to analyze SERPs and generate long-form blog content based on what's already ranking. It's great at creating a solid, SEO-focused outline and a complete first draft in minutes. While the output can be structured, it provides a solid starting point built on proven ranking factors.

SEO features and capabilities

This is where the two platforms really go their separate ways.

• Jasper: A key point of differentiation is that Jasper does not have native SEO tools. To optimize your content for search engines, you have to pay for and integrate a separate tool like Surfer SEO. This may be a consideration for users seeking an all-in-one writing and SEO solution, as it adds cost and complexity.
• GrowthBar: GrowthBar integrates essential SEO tools, which is a core part of its platform. You can do your keyword research, check on competitors, and get on-page optimization suggestions all within the same platform you're writing in. It’s a much smoother workflow for anyone focused on organic search.

Pricing comparison

Let's examine the pricing for each tool. The price reflects their different priorities.

A side-by-side look at the plans

Here’s a quick breakdown of their starting plans to give you a clear picture.

Value for money

When it comes to value, it depends on what you need.

GrowthBar's pricing model is often considered cost-effective if your main goal is creating SEO-optimized blog drafts on a budget. For a lower price, you get both the AI writer and the essential SEO research tools you need to rank.

Jasper's higher price tag reflects its broader scope. You're not just paying for a blog writer; you're paying for a content automation platform that can generate dozens of different types of marketing assets. If you'll use all those extra features, the price might be worth it. If not, you may be paying a premium for tools you don't need.

The final steps: From draft to publish-ready

Both Jasper and GrowthBar are designed to produce drafts, which serve as a starting point for a finished article. Several steps are typically required to move from the generated draft to a publish-ready piece of content.

No matter which one you choose, you are still responsible for a fair amount of manual work, including:

• Fact-checking: You have to verify every claim, statistic, and data point.
• Finding visuals: You need to source or create your own images, infographics, charts, and tables.
• Embedding media: You have to manually search for and embed relevant YouTube videos or other media to make your post more interesting.
• Adding social proof: You’ll need to hunt down real-world examples, quotes, or forum discussions to build credibility and show you understand your audience.
• Polishing the final piece: You still have to do a final read-through to make sure the article flows well, has a human touch, and doesn't sound robotic.
  

  These auto writing features tried to tell me an amateur boxer who's active today got knocked out by Mike Tyson, so clearly the biggest need- factual accuracy- isn't taken in to account here- the 'AI' (It is NOT AI) can't tell if it's writing nonsense.

  Reddit

This final stage of content creation involves tasks that these tools are not primarily designed to automate.

An alternative for publish-ready content: eesel AI blog writer

If your goal is to get from an idea to a fully finished blog post as fast as possible, you may want a tool that closes that "draft-to-publish" gap. The eesel AI blog writer was built for this purpose. It’s designed to take a single keyword and generate a complete, media-rich, and SEO-optimized post in minutes.

From keyword to complete post in minutes

The eesel AI blog writer is designed to address these final steps with features that automate the process:

• Automatic Assets: It doesn’t just write text; it generates AI images, infographics, and data tables directly within the article, so you don't have to spend hours in other applications.
• Rich Media and Social Proof: The AI automatically finds and embeds relevant YouTube videos and real, insightful quotes from Reddit threads. This adds a layer of authenticity and engagement that builds trust with your readers.
• Context-Aware Research: The AI is smart enough to understand the type of blog post you’re creating. For a comparison post like this one, it automatically pulls in relevant data like pricing and features. For a how-to guide, it would focus on steps and processes.
• AEO (Answer Engine Optimization): Beyond traditional SEO, the content is structured to rank in AI Answer Engines like Google's AI Overviews and Perplexity, getting you visibility in the next generation of search.

We used this exact tool to scale our own blog from 70k to over 750,000 impressions in just three months. The goal is to enable users to publish complete articles with less manual editing.

Want to see for yourself? Generate your first blog for free and see what a publish-ready post looks like.

Jasper AI vs GrowthBar: Which is right for you?

So, after all that, what’s the final call? It comes down to your primary job and your main goal.

Choose Jasper AI if: you’re on a marketing team that needs a powerful and versatile AI platform for all sorts of creative copy, including ads, social media, landing pages, and more. It’s a great choice if you already have a separate, dedicated SEO tool you love and your biggest priority is brand consistency across many channels.

Choose GrowthBar if: you're a blogger, solopreneur, or small business on a budget. If you want a simple, all-in-one tool to quickly create SEO-focused drafts and get the essential keyword insights you need to rank, GrowthBar is a value-packed option.

Choose eesel AI blog writer if: your objective is to scale the production of blog content while minimizing manual editing and asset creation. If you want to go from a keyword to a complete, media-rich, and SEO-optimized blog post with minimal work, it’s an efficient path.

For a broader look at how different AI writing tools stack up, the following video provides a helpful overview of the top options available for bloggers and marketers today, giving more context to where Jasper and GrowthBar fit in the market.

This video offers a comprehensive review of the best AI blogging tools, providing valuable context for the Jasper AI vs GrowthBar comparison.

Final thoughts

The best AI writer is the one that fits your specific needs. Whether it's creative versatility (Jasper), streamlined SEO drafting (GrowthBar), or end-to-end post automation (eesel AI), the right tool is out there.

For those interested in a tool that automates these steps, the eesel AI blog writer is available to try for free.