The complete guide to hire a blog writer for your business

A great blog can be a huge asset for any business. It builds authority, brings in traffic, and generates leads. But let's be honest, churning out high-quality content consistently is a massive time commitment. For most teams, it’s just not realistic to keep up.

That brings up the big question: is it time to hire a blog writer?

If you're nodding along, you've come to the right place. This guide will walk you through making that decision. We'll cover the traditional routes like freelancers and agencies, look at the costs, and introduce a modern AI solution that really changes things.

The goal isn't just to write more articles; it's to scale your content smartly. We figured this out firsthand at eesel. Using our own AI teammate, the eesel AI blog writer, we grew our blog from 700 to over 750,000 impressions a day in just three months. It’s a completely new way of looking at the content problem.

Why hire a blog writer?

Bringing on a writer isn’t just about getting another task off your plate. It’s a move that can directly fuel your company's growth. If you’re still weighing the pros and cons, here’s why it’s such a solid investment.

First off, you can finally scale your content production. A professional writer helps you shift from publishing a blog post whenever someone has a free afternoon to maintaining a consistent schedule. Search engines reward that consistency, and it gives your audience a reason to keep coming back.

You also get to tap into subject matter expertise. A good writer can dive deep into your industry, adding a layer of authority and trust that’s tough to replicate. They know how to research complex topics and present them in a way that connects with your ideal customers.

Perhaps the biggest benefit is freeing up your team's time. Your in-house experts are great at what they do, but that probably doesn't include writing, editing, and formatting blog posts. Outsourcing content lets them concentrate on their main jobs: the things that actually drive your business forward.

And of course, it helps improve SEO and drive traffic. Professional writers understand how search engines operate. They know how to weave in keywords naturally, structure an article for easy reading, and satisfy search intent. The result is more of the right people finding your website through organic search.

Where to find and hire blog writers

When you decide it's time to bring on a writer, you'll probably explore one of three common paths. Each has its own set of benefits and drawbacks.

1. Freelance marketplaces

Platforms like Upwork, Fiverr, and Legiit are huge online hubs where businesses can connect with independent writers for all sorts of projects. You post a job, writers submit proposals, and you choose the best fit.

The main upside is the massive global talent pool, with writers at every price point and specialization. It's also very flexible, allowing you to hire for a single blog post without any long-term strings attached. The built-in review systems and portfolios can also make it easier to check out potential candidates.

However, the quality can be a real mixed bag.

These platforms can also create a race to the bottom on price, attracting writers who are either inexperienced or rely on cheap article spinners. Plus, it takes a lot of your own time to post jobs, filter proposals, and manage the project.

2. Content agencies

If you prefer a more hands-off experience, you can work with a content agency like Brafton or a managed service like Scripted. These companies manage the whole process for you, from finding writers to editing the final article.

With an agency, you get vetted writers and built-in quality control, since an editor always reviews the work. It saves a ton of management time because the agency acts as the project manager. This is a great option if you need a high volume of content on a regular basis.

The downside is that they are much more expensive. Brafton's pricing, for instance, often requires a minimum project size of $5,000, with hourly rates between $150 and $199. You also have less direct communication with the writer, which can make it tricky to nail your unique brand voice. And you’re often locked into monthly retainers or long-term contracts. Scripted offers memberships starting at $200 per month, and that's just to get access, not including the cost of the content itself.

3. Job boards

The most direct approach is to use platforms like LinkedIn or specialized job boards such as ProBlogger to find and hire writers yourself. You post a listing and handle the entire hiring process from beginning to end.

This method can attract highly skilled, specialized writers who tend to avoid freelance marketplaces. It also lets you build direct, long-term relationships with your writers.

But be warned, this is easily the most time-consuming option. You're responsible for everything: writing the job description, screening countless applications, conducting interviews, and handling all the onboarding. There's also no built-in payment protection or dispute resolution, so you're on your own if something goes wrong.

How much does it cost to hire a blog writer?

So, what should you expect to spend? The cost to hire a blog writer can vary dramatically based on who you hire and where you find them. Here’s a look at the common pricing structures and what you can expect to pay.

Common pricing models

• Per Project: This is a flat fee for a specific piece of content, like $250 for a 1,500-word blog post. It's great for keeping your budget predictable. On a platform like Fiverr, the average price for a blog post is around $60, though this can swing wildly.
• Hourly: This is very common on platforms like Upwork. According to Upwork's data, blog writers typically charge between $15 and $35 per hour. Experienced writers in technical fields will be at the higher end of that range, or even above it.
• Per Word: This model is popular with agencies and some freelancers. A high-end agency like Brafton prices its content at roughly $1 per word, which means a 1,500-word article could set you back $1,500.
• Retainer / Subscription: With this setup, you pay a fixed monthly fee for a set amount of work. This is standard for most agencies and some freelancers who prefer the stability of ongoing projects.
  

  Typical prices for commercial blog posts tend to range anywhere from $0.05/word, up to about $0.30/word. $0.08-0.15 is probably the most common. I do not recommend that writers work for anything less than $0.08/word at minimum.

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Factors that affect the final price

The final number on the invoice depends on a few key things:

• Experience and Expertise: A seasoned writer with deep knowledge in a complex field like SaaS or fintech will cost more than a generalist who is just starting out.
• Scope & Research: A simple 800-word listicle is one thing. A 3,000-word, data-heavy guide that requires interviews and original research is a whole different project and will be priced that way.
• Hiring Channel: Agencies are almost always the most expensive option. Their fees cover the writer's time, project management, editing, and their own overhead. Remember that Brafton's minimum project size is $5,000.
• Deliverables: Are you just getting a text document? Or is the writer also handling SEO keyword research, sourcing images, and uploading the post to your CMS? Any extra services will add to the cost.

An alternative: The eesel AI blog writer

Traditional methods for finding writers each have their own considerations regarding time, cost, and management. An alternative approach uses AI to shift the focus from hiring a person to generating the content directly.

Focusing on content outcomes

This change in perspective focuses on the outcome rather than the process. Instead of managing the logistics of hiring, the focus shifts directly to publishing content. That’s where the eesel AI blog writer comes into play. It functions as an AI tool that understands your business context and SEO principles.

It's designed to turn a single keyword into a complete, publish-ready blog post in minutes. Not just a rough draft, but a fully structured article with headings, images, and social proof. It's the exact system we used to achieve those dramatic growth results for our own blog, and it provides a different workflow compared to traditional hiring.

How the eesel AI blog writer works

• It’s incredibly cost-effective: Instead of paying anywhere from $60 to over $500 for a single article, you can generate 50 complete blog posts for just $99. That comes out to about $2 per post.
• It delivers more than just text: Many writers or tools send you a text file. eesel generates a full content package that’s optimized for today’s internet:
  • Automatic Assets: It includes AI-generated images, tables, and infographics to break up the text and make your content more engaging.
  • Social Proof Integration: It automatically searches the web to find and embed relevant Reddit quotes and YouTube videos, adding real-world authenticity.
  • Built-in SEO & AEO: The content is structured to rank on Google and is also optimized for AI Answer Engines like Google's AI Overviews and Perplexity.
• It already knows your brand: Just give it your website URL, and eesel learns your brand’s context. It can then weave in product mentions and company-specific details naturally.
• It’s instant and scalable: You get high-quality content on demand, the moment you need it. You can go from one blog post a month to ten a day without any extra effort.

Feature	Hiring a Freelancer	Using an Agency	eesel AI Blog Writer
Cost	$60 - $250+ per post	$500 - $2,000+ per post	~$2 per post ($99 for 50)
Speed	Days to Weeks	Weeks to Months	Minutes
Management	High (briefing, feedback)	Low (agency manages)	Minimal (enter keyword)
Assets Included	Rarely (extra cost)	Sometimes (extra cost)	Yes (images, videos, quotes)
Consistency	Varies by writer	Generally consistent	Perfectly consistent

For a deeper dive into the nuances of finding and vetting writers, the team at Grow and Convert shares their own experiences, including the mistakes they've made along the way. Their insights can help you refine your own hiring process.

This video from the Grow and Convert Marketing Show discusses their process for hiring great blog writers, including common mistakes and lessons learned.

Choosing the right content creation method

Traditional methods for hiring a blog writer each come with their own trade-offs. Freelancers require hands-on management, while agencies often come with a higher price tag. Both paths can involve a significant time investment before a post is published.

In 2026, the goal isn't just to find a person to type for you. It's to build a system that produces high-quality, SEO-optimized content at scale, so you can win in search and grow your business.

The eesel AI blog writer is one such system. It combines SEO principles with AI generation and brand context at a different price point. This approach allows you to move directly to generating a finished article.

Ready to scale your content? Generate your first blog post for free.