GrowthBar review: The AI SEO tool for bloggers explored

Content teams today are under constant pressure to produce a high volume of quality, SEO-friendly content with limited time and resources. It often feels like a choice between speed and quality, a difficult compromise for any team. AI writing tools have emerged to address this challenge, promising to simplify everything from research to writing.

One of these tools is GrowthBar, designed to help bloggers and content creators produce first drafts quickly. This article provides a comprehensive overview of GrowthBar's functionality, pricing, and ideal user base, particularly since its acquisition by SEOptimer.

While speed is important, teams focused on producing publish-ready content may need a tool that goes beyond simple text generation. For those looking to turn a keyword into a complete blog post with all the necessary assets, the eesel AI blog writer is an alternative to consider.

What is GrowthBar?

GrowthBar is an AI tool that combines writing assistance with basic SEO features. Its primary goal is to help teams create SEO content more efficiently. It is designed for bloggers, content marketers, and marketing teams who want to generate a first draft without extensive upfront research.

It is also worth noting that GrowthBar was recently acquired by SEOptimer, a larger platform specializing in SEO audits and reporting. GrowthBar's tools, including its popular Chrome extension, are now being integrated into the SEOptimer suite, positioning it as a component of a larger marketing toolkit.

Exploring GrowthBar's key features

GrowthBar offers a set of tools intended to streamline the content creation process. Here is a closer look at its features, from initial research to the first draft.

WriteSonic / GrowthBar • GrowthBar gives SEO metrics + keyword ideas • WriteSonic generates actual draft content Not perfect, but much better at a readable draft + SEO signals than most standalone tools.

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AI content generation and workflow

The core of GrowthBar is its AI writing toolkit. The "2-Minute Blog Builder" is its most prominent feature, allowing users to drag and drop headlines from an AI-generated outline to create a draft of approximately 1,500 words. This feature prioritizes speed, assembling a structured article in just a few clicks.

The AI outline generator analyzes top Google search results for a given keyword to suggest headings, relevant keywords, and target word counts to build an SEO-friendly foundation. Once the outline is established, the AI writing assistant can write new paragraphs or rephrase existing sentences directly within the editor.

GrowthBar also provides other AI tools for generating meta descriptions, product descriptions, press releases, and sales emails, making it a versatile assistant for various marketing copy needs.

SEO research and optimization tools

Beyond writing, GrowthBar includes a set of SEO research tools. The keyword research tool offers a large database of keyword suggestions, complete with difficulty scores and estimated revenue metrics to help users identify valuable targets.

The competitor analysis feature allows users to enter a competitor’s domain to view their top organic keywords, backlinks, and Google Ads data. This can be useful for identifying content gaps and understanding successful strategies in a specific niche. For existing content, the on-page SEO audit provides recommendations for improving search rankings.

The GrowthBar Chrome Extension

One of GrowthBar's most popular features is its Chrome Extension, which has a 5.0/5.0 rating on the Chrome Web Store. It is designed to integrate SEO information directly into the user's browser, reducing the need to switch between different tools.

When conducting a Google search, the extension displays key metrics such as domain authority, keyword difficulty, and traffic estimates on the search results page. It also allows users to use the AI writer within WordPress, enabling research, writing, and optimization to occur in a single environment.

GrowthBar pricing plans

GrowthBar offers a 7-day free trial. Following the trial, there are three pricing tiers. The prices listed are introductory rates for the first three months of a monthly subscription.

Pros and cons of using GrowthBar

Like any tool, GrowthBar has its strengths and limitations. Here is a balanced breakdown to help determine if it is the right fit for your needs.

GrowthBar pros

• Quick Workflow: The 2-Minute Blog Builder is effective for quickly generating a first draft and overcoming writer's block.
• Easy to Use: The interface is clean and intuitive, making it accessible for beginners and small teams without extensive SEO expertise.
• Useful Chrome Extension: Integrating SEO data into search results and providing an AI writer within WordPress contributes to an efficient workflow.
• All-in-One for Drafting: It combines basic AI writing with essential SEO research, potentially reducing the need for multiple tools for simple tasks.

GrowthBar cons

• Focus on On-Page SEO: The platform's SEO recommendations are useful for on-page content but are less in-depth than those from specialized tools like Surfer SEO, which analyze a broader range of ranking factors.
• Generates First Drafts: The AI-generated content is intended as a starting point. Users should expect to spend time editing for accuracy, flow, and brand voice to make it publish-ready.
• Limited Technical SEO: The tool focuses primarily on on-page content and does not include features for deep technical site audits or advanced backlink analysis found in comprehensive SEO platforms like Ahrefs or Semrush.

An alternative to GrowthBar: eesel AI blog writer

While GrowthBar is effective for creating initial drafts, some teams require a solution that produces more complete, publish-ready content from the start. For those looking to streamline the content workflow from generation to publication, other tools are available.

The eesel AI blog writer is designed for teams aiming to scale high-quality content production. It operates differently by taking a single keyword and producing a complete blog post, including rich media assets.

Here are some features that differentiate it:

• Automatic Assets: The eesel AI blog writer automatically creates and embeds relevant images, infographics, and tables directly into the post, saving users time on asset creation.
• Authentic Social Proof: The AI includes relevant quotes from Reddit discussions and embeds YouTube videos to add a human element and increase engagement.
• Context-Aware Research: The AI identifies the type of content being created. For comparison posts, it sources pricing data; for product reviews, it finds technical specifications. This results in well-researched content rather than generic AI output.
• Answer Engine Optimization (AEO): The tool structures content to be easily understood by Google's AI Overviews and other answer engines, preparing it for future search trends.

  

At eesel AI, this tool was used to grow the company blog from 70k to over 750,000 impressions in three months. Pricing is $99 for 50 blog generations, and a free trial is available.

Who is GrowthBar best for?

GrowthBar is a suitable tool for specific users. It is a good option for solo bloggers, small businesses, and content teams who need to create first drafts quickly and require basic SEO assistance without a steep learning curve. If the primary challenge is getting initial words on the page, GrowthBar effectively addresses that need.

For a visual demonstration of how to create content quickly with this tool, the video below provides a helpful walkthrough of its blog creation process.

A YouTube video explaining how to use GrowthBar to write an SEO-optimized blog post.

However, for teams focused on scaling their content marketing by moving directly from generation to publishing, a different type of tool may be more suitable. For those who want to minimize editing and asset creation time, the eesel AI blog writer is a strong alternative. It delivers asset-rich blog posts designed to be published with minimal changes.

To see how a publish-ready content generator works, you can try the eesel AI blog writer for free.