Frase AI vs HyperWrite: A detailed comparison for content teams

Picking an AI tool for your content team can feel like a chore. The market is flooded, and it's hard to tell which tool will genuinely help you create more content instead of just adding more steps to your process.

The market is flooded with AI Writing Tools these days. There are a lot of buzzes surrounding you these might be good.. but the truth lies somewhere in the middle!

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One tool might be great for SEO research but awkward for writing. Another might generate text quickly but have no SEO awareness, leaving you with content that won't rank. You can end up juggling multiple tools and subscriptions, doing a lot of manual work just to get a single post out the door.

We're here to cut through the noise by comparing two popular tools: Frase AI and HyperWrite. We’ll look at their features, who they're for, and what they cost. We'll also introduce an alternative, the eesel AI blog writer, which is designed to connect research and writing by generating a complete article from a single keyword.

What is Frase AI?

Frase AI is built for the whole SEO content process, focusing heavily on research, outlining, and optimization. Its main strength is analyzing top-ranking search results for your keyword and generating a very detailed content brief.

This is why it's a go-to for SEO specialists and content strategists who rely on data. It helps you create a data-backed plan for your article before you write anything. The AI writer then works within that brief, helping you fill out each section with relevant content to ensure you cover all the topics that Google already likes.

What is HyperWrite?

HyperWrite is a different kind of tool. It's an AI writing assistant that aims to improve your writing speed and quality for all sorts of tasks, typically through a browser extension.

Its purpose is to help with the actual act of writing. You can use it to draft an email, create a social media post, rephrase a sentence for clarity, or get past writer's block with some quick text. It’s not an all-in-one SEO platform but more of a flexible writing partner for your day-to-day needs. If you just need help getting words down, HyperWrite is a good option.

Feature comparison: Frase AI vs HyperWrite

Let's dig into how these tools compare in the areas that matter most for content teams: content creation, SEO features, and general workflow.

Content creation and writing process

Frase AI takes a "research-first" path. You start with a keyword, and Frase analyzes the search results to generate a detailed brief. Then, you use its AI writer to fill in each section. It's a methodical process that makes sure your article's structure is based on competitor data from the start, so you don't miss any key subtopics.

HyperWrite is more of a "writer-first" tool. It's free-form and assistive. You might be in a blank Google Doc and use HyperWrite to brainstorm, draft a paragraph, or fix a clunky sentence. It acts like a creative partner that can jump in to speed up the writing process when you're stuck.

Frase AI is for SEOs who need a strict, data-driven structure before writing begins. HyperWrite is for writers who want a flexible assistant to help with the creative part. Both tools generate a text draft, which users then build upon to create a finished article.

SEO and research tools

The differences between the two are most obvious here. Frase AI's best features are all about SEO. Its ability to analyze search results, identify key topics and questions, and generate outlines based on ranking content is its main selling point. It gives you the data you need to build a competitive content strategy inside the tool itself.

HyperWrite is a strong general AI writer, but it lacks built-in SEO research tools. There's no SERP analysis or topic clustering. To use it for SEO, you need to do your keyword and competitor research with other tools like Ahrefs or Semrush and then bring that information to HyperWrite.

Frase AI is an integrated SEO content tool that guides your strategy with data. HyperWrite is a writing assistant that can produce SEO content, but you have to supply all the research and strategy yourself.

User experience and workflow

Frase AI's interface is like an analytical dashboard. It's packed with data, with the content editor and research panel sitting next to each other. It's powerful, but it can be a bit much for users who just want to write without getting stuck in analysis. The workflow is structured and built for a very specific job.

HyperWrite's user experience is simpler. Since it often works as a browser extension, it integrates into places you already write, like Gmail, Google Docs, or WordPress. The experience is designed for quick help, not a big project.

Frase AI’s workflow is ideal for content strategists and SEOs with a detailed content plan. HyperWrite’s workflow is better for copywriters, marketers, or anyone needing quick writing assistance across different platforms.

Pricing comparison

Let's talk about pricing. Keep in mind that this information is based on what's listed on their websites as of this writing and is subject to change.

Frase AI’s pricing is built around the number of articles you can research and optimize each month. Its plans are generally geared toward teams that are serious about creating SEO content at scale.

HyperWrite’s pricing is typically based on word count or access to its more advanced AI models. Its plans offer a bit more flexibility for individual writers or those with more varied content needs.

Here’s a quick look at how their popular paid plans compare:

An alternative for end-to-end content generation: eesel AI blog writer

While Frase AI focuses on research and HyperWrite on writing assistance, users typically handle subsequent steps like finding images, formatting the text, and adding videos. The eesel AI blog writer was created to address that gap. It manages the entire workflow from start to finish. You provide a single keyword, and it produces a complete, fully-formatted, and SEO-optimized blog post that's ready to publish.

Instead of just a block of text, the eesel AI blog writer gives you a full content package:

• Automatic Assets: It doesn't just write text. It generates and adds relevant AI images, infographics, tables, and screenshots right into the article, saving you the time you'd spend searching for visuals.
• Social Proof and Media: To build credibility, it finds and embeds relevant YouTube videos and real quotes from Reddit discussions on your topic, making your content more engaging.
• AEO Optimization: The content isn't just optimized for search engines. It's also ready for AI Answer Engines like Google AI Overviews and Perplexity, which helps you stay visible in the new search landscape.

I've used Jasper and other AI tools for the writing portion, but AFTER I create an outline. Frase can be super helpful for creating a keyword focused content brief faster.

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At eesel AI, we used this tool to grow our own blog from 700 to 750,000 daily impressions in just 3 months by publishing over 1,000 articles.

You can try it for free and generate a complete blog post in a few minutes to see for yourself.

Frase AI vs HyperWrite: Which is right for you?

So, which one should you choose? The right tool is the one that fixes the biggest problem in your content process.

• Choose Frase AI if: You're an SEO specialist who needs deep, data-driven competitor research to build detailed outlines before any writing happens.
• Choose HyperWrite if: You're a writer or marketer looking for a flexible AI assistant to help with copy, rewriting, and getting past writer's block on various tasks, not just blogs.

If your goal is to produce complete, SEO-optimized blog posts with a more automated workflow, an alternative like the eesel AI blog writer handles the process from research to final asset creation.

Figure out what your team needs most: deep research, writing help, or complete content generation. That will tell you which tool to pick.