A deep dive into Frase AI: Features, pricing, and a better alternative

Trying to create content that ranks feels like a constant guessing game. Just when you figure out how to please Google, AI answer engines like ChatGPT and Perplexity show up and rewrite the rules. Now, the pressure is on to create top-notch content that not only ranks in search but also gets cited by these new AI platforms.

That's the exact problem a tool like Frase AI is designed to address. It's a well-known platform that analyzes search results and combines that research with AI writing tools to help you build out optimized content.

In this post, we'll give you a straightforward look at how Frase AI works. We’ll cover its workflow, break down its unique features like GEO (Generative Engine Optimization), and dive into its current pricing. We'll also discuss where it fits into a modern content strategy and look at other approaches, such as end-to-end solutions like the eesel AI blog writer, which aim to generate publish-ready content from a single keyword.

What is Frase AI?

At its heart, Frase AI is a content optimization platform made to help marketers research, write, and tweak content so it ranks on Google and gets used by AI search engines. Its main selling point is saving you hours of manual work by automatically analyzing what top-ranking competitors are doing, then giving you a data-backed plan to outperform them.

It's a tool used by over 50,000+ content teams, and its strategy targets two things at once:

1. SEO (Search Engine Optimization): The classic practice of getting your content to the top of Google.
2. GEO (Generative Engine Optimization): A newer idea focused on making your content so clear, factual, and well-organized that AI platforms like ChatGPT, Perplexity, Claude, and Gemini will use it as a source for their answers.

It's also set up to support content creation in any language, which is a useful feature for global teams trying to scale up.

Core features of the Frase AI workflow

Frase splits the content creation process into three main stages. Here's a visual breakdown of how it works:

Let's see what each one looks like.

Step 1: Research and outlining

Before you write anything, you need to know what you're up against. This is where Frase helps. You give it a target keyword, and it runs a SERP analysis in seconds, grabbing data from the top 20 articles on Google.

From this research, you get a few key outputs:

• Competitor analysis: It shows you what your competitors are up to, breaking down their heading structures, average word counts, and domain authority.
• Question research: It finds common questions from places like Google's "People Also Ask" section, Reddit, and Quora. This is incredibly useful for making sure your content answers what real people are asking.
• AI-generated outline: Based on all that research, Frase suggests a content outline. You can use it as it is or adjust it to fit your angle before you start writing.

This first step automates what used to be a tedious, manual process of opening a dozen tabs and trying to figure out a competitive article structure.

Many have used google for their research for their story, but post using Frase I don't think I can use google as a writer. This is faster, focussed and meant for a journalist. You never have to open a new tab, it is all there in one spot whether it is twitter, youtube, news, web or even medium articles.

Reddit

Step 2: Writing and optimizing your content

Once your outline is ready, you move into Frase’s content editor. As you write, a real-time optimization score on the side of your screen shows you how you're doing.

What’s different here is the dual scoring system. You get a traditional SEO score that tracks keyword usage and topic coverage for Google. But you also get a GEO score, which Frase says measures how well-optimized your content is for AI platforms. This score looks at things like providing comprehensive answers and structure, which helps AI understand and cite your content.

The editor also provides topic and keyword suggestions to help you fill any content gaps found during the research phase. If you get stuck, there's an Auto-Optimize feature that can rewrite parts of your text with one click to try and improve your scores.

Step 3: Performance monitoring

Your work isn't over when you hit publish. Frase has a couple of features to help you keep your content up-to-date and find new growth opportunities.

The Content Opportunities feature connects to your Google Search Console account and sends you daily alerts. It points out which pages might be losing their rankings and gives you a simple "Fix/Boost/Fill" framework for improving them.

There’s also the AI Search Tracking feature, which is forward-thinking. It keeps an eye on your brand's visibility on ChatGPT, Perplexity, Claude, and Gemini for specific prompts you want to track. It’s a way to see if your GEO efforts are working and to check where you (and your competitors) are appearing in AI-generated answers.

Frase AI pricing

Frase’s pricing is a subscription model, and the prices below are for paying annually, which gets you a discount. Here’s a look at the plans, based on their official pricing page.

It's worth paying attention to the add-ons and extra costs, as they can affect the total price.

• AI Search Tracking: This feature is only included in the Scale and Advanced plans. If you're on a lower-tier plan, it’s an optional add-on that costs extra.
• Rank-Ready Documents: The plans come with a few free credits for these, which are fully optimized drafts generated by AI. If you need more, you can buy them for $3.50 per article.

For a more hands-on look at how these features come together in the Frase AI dashboard, this tutorial provides a helpful step-by-step walkthrough of the platform.

A video tutorial for beginners on how to use Frase AI for content creation and SEO optimization.

Considerations for the Frase AI workflow

Frase AI is designed for research and drafting, with its output serving as a starting point for a finished article. Here are a few things to keep in mind.

1. The output is a text-based draft. The "Rank-Ready" documents are AI-generated text drafts that typically require human editing to align with a specific brand voice and add personality. The tool provides a foundation, and the user completes the final article.

2. It does not create visual assets. Frase AI focuses on text generation and does not include features for creating visual assets like images, infographics, or charts. Users are responsible for sourcing or creating visuals separately to accompany the text.

3. The workflow focuses on research and drafting. The workflow with Frase AI typically involves researching and generating text within the platform. After exporting the draft, users then proceed with editing, creating visuals, and sourcing other media before assembling the final post in their CMS. The platform is focused on the initial research and drafting stages of content creation.

4. Lack of integrated social proof. While the platform identifies questions from forums, it does not automatically integrate direct quotes or conversations from sources like Reddit into the content. Users would need to source and add this type of social proof manually.

eesel AI blog writer: An alternative for content generation

For teams looking for an all-in-one solution that generates a complete article from a keyword, an alternative approach is available with tools like the eesel AI blog writer. This platform is designed to produce a media-rich article in a single workflow, addressing different aspects of content creation simultaneously.

Here are some of its key features:

• Complete post generation: eesel AI generates a full blog post, including an introduction, headings, a conclusion, and an FAQ section, written in a human-like tone.
• Automatic asset generation: The tool automatically creates and inserts assets like AI-generated images, infographics, and data tables directly into the post.
• Integrated media and social proof: It includes a feature that embeds relevant YouTube videos and integrates real quotes from Reddit threads on the topic, adding social proof to the content.
• End-to-end workflow: The process involves entering a keyword to receive a complete article. This approach consolidates multiple steps, which we used to scale our own blog from 700 to 750,000 daily impressions in just three months.

The pricing is $99 for 50 blog posts.

Final thoughts on Frase AI

Frase AI is a tool focused on the initial stages of the content process. It is well-suited for users who need to perform in-depth SERP research and generate an SEO- and GEO-optimized first draft. Its strengths lie in its research and data analysis capabilities.

It covers a specific part of the content creation workflow. Users will typically follow up by editing the text, creating visuals, and assembling the final piece for publication.

For teams prioritizing a faster turnaround from keyword to a published, media-rich article, an end-to-end solution may be a more direct fit. These tools are designed to consolidate the workflow and produce a more complete final product.

Ready to go from a keyword to a complete, publish-ready blog post in minutes? Try the eesel AI blog writer for free and see the difference for yourself.