Copysmith Pricing: A Breakdown of Frase, Describely, and Rytr Costs

Choosing an AI content tool can be challenging, especially with varied pricing models. Copysmith's structure can be complex because it is a collection of different products, each with its own price tag. This guide provides a clear breakdown of what you get for your money.

This guide digs into the plans, features, and fine print to provide a clear, straightforward breakdown. It will walk you through the entire Copysmith pricing model, explaining the costs for its three main products: Frase, Describely, and Rytr. We'll also see how they compare to other alternatives to help you find the best fit for your team and budget.

What is Copysmith?

Before covering the pricing, it's important to understand that Copysmith is not a single product. It’s an AI tech stack made up of three separate products, each designed for a different job. This approach means you can pay for what you need, whether that's SEO articles, eCommerce descriptions, or general copywriting.

Here’s the lineup:

• Frase: This is for content teams focused on SEO. It helps research, write, and optimize articles that rank on Google and get cited by AI answer engines like ChatGPT and Perplexity.

• Describely: This is designed for eCommerce teams. It generates product descriptions, titles, and metadata in bulk and can improve the product data received from suppliers.

• Rytr: This is a general-purpose AI writer suitable for creating short-form content like emails, social media posts, and ads. With over 8 million users, it's a popular choice for quick copy.

Understanding this structure is the key to making sense of Copysmith’s pricing. You don’t subscribe to "Copysmith" as a whole; you subscribe to one or more of its products.

Copysmith pricing vs. alternatives: A quick comparison

To give you a quick overview, here’s a high-level look at how Copysmith's products compare to some other popular tools on the market.

A detailed look at the Copysmith pricing plans

This section breaks down each Copysmith product and its pricing tiers, outlining what each plan offers and who it's for.

1. Frase

Frase is Copysmith’s tool for turning a keyword into a well-researched, SEO-optimized article. It is built to streamline the entire content process, from research to optimization. Its key feature is its focus on both traditional search engines (SEO) and AI platforms (GEO, or Generative Engine Optimization).

Frase’s plans are based on the number of users and how many content projects you can work on each month.

• Starter Plan ($38/month, billed annually): This plan is for solo creators or small teams. It includes one user seat and lets you work on up to 15 content projects per month. You get unlimited AI-generated words and basic SERP analysis tools to see what top-ranking pages are doing.

• Professional Plan ($98/month, billed annually): Made for growing teams, this plan gives you three user seats and a much higher limit of 75 content projects. It also adds more advanced features like content monitoring (so you know when your articles are slipping in the ranks) and up to five brand voice profiles.

• Scale Plan ($195/month, billed annually): This is the top-tier plan. It includes everything in Professional and adds Frase's AI Search Tracking, a feature that monitors your brand's visibility on platforms like ChatGPT, Perplexity, and Claude, not just Google.

Pros: Frase is well-suited for data-driven content. Its dual SEO and GEO optimization is a useful feature for teams who want their content to appear across multiple platforms where their audience is looking. Cons: The project limits on the lower plans can be restrictive for users producing a high volume of content each month.

2. Describely

Describely is a tool designed for eCommerce teams that need to create high-quality product content efficiently. It automates the creation of descriptions, titles, and meta tags, and can turn supplier data into marketing copy.

Describely uses a flexible, pay-as-you-go pricing model, which differs from typical monthly subscriptions.

• Pay-as-you-go ($0.75 per product): The model is straightforward. You pay a flat fee for each product you want content for and get unlimited content for that specific product. This is suitable for teams with changing needs or those who want to avoid a monthly bill.

• High Volume (Custom Pricing): If you're a bigger business with a catalog of over 500 products, Describely offers custom pricing. You’ll have to talk to their sales team for a quote.

• Concierge Onboarding (Add-on): This is a service where their team helps you get set up. They’ll help build your content engine, train your team, and create a workflow that’s ready to go.

Pros: Describely’s main strength is its focus on eCommerce. Features like bulk content generation and direct integrations with platforms like Shopify, Wix, and WooCommerce can save significant manual work. Cons: Because it is specialized, it is primarily useful for product content. Users who also need to write blog posts or social media copy will need an additional tool.

3. Rytr

Rytr is Copysmith's versatile tool, designed for various writing tasks. Examples include crafting emails, social media updates, or ad copy. It is a suitable starting point for users new to AI writers and focuses on matching brand voice.

• Free Plan ($0/month): A free-forever plan that lets users test the platform's basic features.

• Unlimited Plan ($7.50/month, billed annually): For a low monthly fee, this plan removes all generation limits. This makes it a budget-friendly option for anyone who needs to produce a lot of short copy.

• Premium Plan ($24.16/month, billed annually): Aimed at professionals, this plan adds advanced features like the custom "MyVoice" tone matching, a built-in plagiarism checker, and support for over 35 languages.

Pros: Rytr's low price and simple interface are its main selling points. The "MyVoice" feature is an effective way to maintain brand consistency across short-form copy. Cons: While suitable for short copy, Rytr is not designed for long, research-heavy articles. Its limits may become apparent when writing detailed blog posts.

4. eesel AI

For teams focused on scaling high-quality blog content, other solutions are available. The eesel AI blog writer is designed to turn a single keyword into a complete, publish-ready article.

• Pricing ($99 for 50 blogs): eesel AI uses a simple credit-based system. There are no complicated tiers or per-user fees, and it's completely free to try, so you can generate your first few posts without your credit card.

Pros: The eesel AI blog writer is an all-in-one solution for blogging. It conducts research, creates AI images and tables, embeds Reddit quotes and YouTube videos, and handles SEO and AEO (Answer Engine Optimization). This approach was used to grow the eesel AI blog from 700 to 750,000 daily impressions in three months. It’s designed for teams that want to publish content that ranks. Cons: It's designed for long-form blog content. For quick social media captions or product descriptions, a tool like Rytr or Describely may be more suitable.

5. Jasper AI

Jasper AI is a well-known name in AI writing that has grown into a content automation platform for marketing teams. It is built to handle the entire content lifecycle, from planning and creation to scaling and distribution.

• Pro Plan ($59/month per seat, billed annually): This plan is for individuals and small teams. It gives you access to the Jasper Canvas platform, allows for 2 brand voices, and lets you upload 5 "knowledge assets" (like style guides or product docs) to keep the AI on-brand.

• Business Plan (Custom Pricing): For larger teams, this plan includes advanced features like AI agents, a no-code app builder for custom workflows, unlimited brand voices, and API access.

Pros: Jasper is a platform capable of creating on-brand content at scale. Its Jasper IQ context layer helps ensure content aligns with brand guidelines, audience, and product knowledge. Cons: The per-seat pricing can become expensive for larger teams. Its extensive feature set might be more than needed for teams that only require simple writing tasks.

I have tested most of these too, and found real differences once you get past the surface features. Based on Sprout Score comparisons, Jasper scored higher (8.2) for brand voice and long-form consistency, especially in team use. Surfer SEO scored strong (8.0) in post-publish optimization and SERP alignment, but depends heavily on pairing with another tool like Jasper. Copy.ai lagged a bit (7.4) for structured content workflows, it is fast, but less controllable. Writesonic sat in the middle (7.8), solid for ecommerce and quick drafts but needed a lot of manual editing in B2B use. If you add more tools, consider Narrato or Content at Scale; both had solid Sprout Scores for automation + SEO structure.

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How to choose the right Copysmith plan

To choose the right tool, consider your team's main goal:

• If you run an eCommerce store, Describely is a primary option. Its ability to automate product content can save time and provide a quick return on investment.

• If you are an SEO focused on ranking articles, Frase is the most suitable option in the Copysmith family. Its SEO and GEO optimization tools are built for the current search environment.

• If you need a budget-friendly tool for daily short-form copy, Rytr's Unlimited plan is a strong option. It offers good value and handles quick tasks well.

• If your main goal is to scale a high-quality blog efficiently, a specialized tool like the eesel AI blog writer can be more effective. It bundles research, writing, assets, and SEO into one workflow, enabling a faster process from keyword to published post.

For a more visual breakdown of how Copysmith's features translate to real-world use and how its pricing is structured, this detailed video review offers a hands-on look at the platform.

This video review offers a hands-on look at the Copysmith platform, its features, and pricing.

Final thoughts on Copysmith pricing

The value of Copysmith's pricing lies in its specialized, modular approach. By splitting its services into three different products, Copysmith allows users to pay for what they need. For an eCommerce manager, Describely is a suitable tool. For an SEO writer, Frase is a relevant option.

However, this specialization also means that multiple subscriptions may be needed to cover all content needs, and those costs can add up. For teams that rely on organic blog traffic for growth, an integrated solution could be more cost-effective. An all-in-one platform can deliver a complete, ready-to-publish article in less time and for a single price.

The most suitable tool is the one that fits a team's specific workflow. For scaling blog content, specialized tools like the eesel AI blog writer are available. It offers a free trial to generate a complete, SEO-optimized post.