Copy AI vs GrowthBar: Which AI writer should you choose?

The world of AI writing tools is growing, and telling the platforms apart can be challenging. When you’re trying to pick the right one, it all comes down to your goal. Are you trying to automate your sales process from start to finish, or is your main focus on climbing the Google rankings with great content?

This is where the Copy AI vs GrowthBar comparison is relevant. They’re both popular AI tools, but they’re built for fundamentally different jobs. Copy AI has pivoted to become the "first AI-Native GTM Platform" aimed at automating a company's entire go-to-market engine. On the other hand, GrowthBar is a dedicated SEO tool designed specifically to help marketers and bloggers create content that ranks.

While both of these tools can help with different parts of the content process, there’s another approach to consider. Platforms like the eesel AI blog writer take a different approach by generating a complete, publish-ready blog post from just a single keyword.

In this guide, we’ll provide a straightforward comparison of Copy AI and GrowthBar. We’ll look at their features, workflows, pricing, and who each tool is really for, so you can make a decision that makes sense for you.

What is Copy AI?

Copy AI has moved beyond being just a simple content generator. It now describes itself as a Go-to-Market (GTM) AI Platform. The idea is to bring sales, marketing, and operations teams together on one platform to reduce what they call "GTM Bloat."

Instead of just writing copy, its core is built around Workflows, Actions, and Agents. These can be seen as a set of building blocks that let you map out and automate your business processes, like finding new prospects, handling incoming leads, and even coaching your sales team on their deals. Its main audience is not bloggers, but GTM teams who want to automate their revenue engine. This includes everything from the Prospecting Cockpit for researching potential customers to automatically engaging with new leads.

While it does offer over 90 different content generation tools, they’re one piece of a much bigger GTM puzzle. Many of these templates are geared toward short-form copy like social media posts or Google Ads, not necessarily the deeply researched, long-form articles needed for SEO.

What is GrowthBar?

GrowthBar takes a completely different path. It describes itself as the "#1 Rated AI Writing Tool for SEO" and is used by over 6,000 marketers and bloggers focused on organic traffic. Its mission is to help you plan, write, and optimize long-form content that ranks on Google, and do it more efficiently.

The platform is an all-in-one SEO toolkit that runs on ChatGPT-4. It combines AI writing with a large keyword research database of 7 billion suggestions, competitor analysis, and rank tracking.

GrowthBar is built from the ground up for people whose main job is to grow organic traffic. It’s designed to have all the SEO data you need right inside your content editor. It also has a Chrome extension that lets you write and get SERP insights directly within WordPress, which can be a huge time-saver.

Copy AI vs GrowthBar: A feature comparison

The main difference between Copy AI and GrowthBar is what they are designed to help you accomplish. Copy AI is about automating the entire business funnel, while GrowthBar is laser-focused on helping you create content that will rank well in search engines. This visual comparison breaks down their core features side-by-side.

Copy AI's core GTM features

• Workflow Automation: This is the heart of the platform. It’s a no-code workflow builder that lets you string together different "Actions" (like generating text, scraping a website, or sending an email) to automate almost any GTM task.
• Sales & Ops Focus: The tool is packed with features for sales and marketing operations. It has dedicated modules for researching accounts (Prospecting Cockpit), automatically engaging with new leads (Inbound Lead Processing), and analyzing sales performance (Deal Coaching).
• Data Foundation: Copy AI uses an Infobase and Tables to create a central knowledge hub for your company. This ensures that all the AI-generated content and automated actions are consistent with your brand and messaging.
• Content Generation: It has a library of over 90 specialized tools for creating all sorts of copy, from Facebook ads and product descriptions to social media updates and sales emails.

GrowthBar's core SEO features

• AI Content Outlines: With one click, GrowthBar analyzes the top results on Google for your target keyword and generates an SEO-optimized outline. This includes suggested headings, keywords to include, word count targets, and internal linking ideas.
• 2-Minute Blog Builder: It has a drag-and-drop editor that lets you quickly arrange your headlines. Once you’re happy with the structure, you can tell the AI to write a full draft, which is typically around 1,500 words, in a couple of minutes.
• Integrated SEO Toolkit: You get a full suite of SEO tools right inside the platform. This includes keyword research with difficulty scores, competitor analysis to see what your rivals are ranking for, and a tool to track your keyword rankings over time.
• Chrome Extension: A standout feature is the Chrome extension that lets you use GrowthBar’s AI and SEO insights directly inside WordPress or Google Docs. This makes the process of writing and publishing much smoother.

Content creation workflow: Copy AI vs GrowthBar

Walking through the process of creating a blog post in each tool highlights their different approaches to creating long-form content.

How you create a blog post with Copy AI

The main tool for this is the Blog Post Wizard. You give it a title, a keyword, and a tone, and it generates an outline and then the full article. It’s a straightforward process and can produce a first draft quickly.

However, the output quality can vary. Some users have found that the content may require significant fact-checking. The long-form wizard is still considered a beta feature, and its "talking points" may sometimes be off-topic, which can add time to the editing process.

Ultimately, Copy AI's primary strength is in generating short, templated copy for things like ads, emails, and social media posts.

ChatGPT. I only do specific things with it — meta descriptions, socials/LinkedIn ballast, rough article outlines.

Reddit

How you create a blog post with GrowthBar

GrowthBar’s workflow is SEO-first from the very beginning. You start with a keyword, and the tool immediately analyzes the top-ranking articles on Google to create an optimized outline based on what’s already working.

The drag-and-drop editor makes it easy to tweak the structure and make it your own before the AI even starts writing. Because the AI generates the content based on this data-driven brief, the final article is usually more aligned with search intent and may not require as much structural editing.

Pricing and plans for Copy AI vs GrowthBar

The pricing for both platforms clearly shows who they're trying to attract and what they prioritize. Take a look at how their main plans compare.

Copy AI pricing

• Free Plan: You can get started with a free plan that gives you 2,000 words per month to try things out.
• Chat Plan: This plan starts at $29/month (or $24/month if you pay annually). It gives you 5 user seats and unlimited words in the Chat feature, but it's important to note that it doesn't include Workflow credits, which you need for the automation features.
• Growth & Enterprise Plans: These are custom-priced plans for teams that need the full GTM automation suite. These plans come with Workflow credits and start at much higher price points, with the Growth plan beginning at $1,000/month.

GrowthBar pricing

• Standard Plan: This starts at $36/month (when billed annually) and lets you generate 25 AI blog articles per month.
• Pro Plan: This starts at $74.25/month (when billed annually) and bumps you up to 100 AI blog articles per month.
• Agency Plan: For heavy users, this plan starts at $149.25/month (when billed annually) and includes 300 AI blog articles per month.
• All of their paid plans come with a 7-day free trial so you can test it out first.

Is there an alternative beyond Copy AI vs GrowthBar?

So, Copy AI helps you automate business processes and GrowthBar helps you write SEO-friendly drafts. An alternative approach focuses on automating the entire blog creation process, from keyword to a published post.

The eesel AI blog writer is built to do one thing: take a single keyword and generate a complete, publish-ready blog post, including assets.

It is designed to address common content creation challenges:

• Automatic Asset Generation: It doesn’t just give you text. It creates and embeds relevant images, custom infographics, and data tables right into the article.
• Authentic Social Proof: To enhance credibility, it automatically finds and pulls in real quotes from Reddit threads and relevant YouTube videos.
• AEO Optimization: The content isn't just optimized for traditional SEO. It's also structured for Answer Engine Optimization (AEO), getting it ready to be used as a source for Google's AI Overviews and other conversational search platforms.

We used this approach to scale our blog from 70k to over 750,000 daily impressions in just three months by publishing over 1,000 blogs with the tool.

This approach may be suitable for those whose main goal is to scale the production of high-quality, fully-featured blog content with less manual work.

Copy AI vs GrowthBar: Which one should you choose?

The best choice between Copy AI and GrowthBar depends on what you need.

• Choose Copy AI if: You’re on a sales, marketing, or operations team and you want a single platform to automate your entire go-to-market strategy. Your goal is to streamline processes like prospecting and lead nurturing, and content creation is just one piece of that puzzle.
• Choose GrowthBar if: You’re a blogger, content marketer, or SEO specialist. Your primary job is to research, write, and optimize long-form content to rank on Google, and you need a suite of SEO tools to help you do it.
• Consider the eesel AI blog writer if: Your main goal is to scale the production of complete, high-quality, SEO-optimized blog posts with less manual work. You want to go from a keyword to a publish-ready article with assets included.

Generate your first complete blog post for free

The right tool is the one that best fits your goals. If your goal is to publish high-ranking, fully-featured blog posts without the manual grind, the best way to see the difference is to try it for yourself.

Generate your first complete, SEO-optimized blog post with assets included using the eesel AI blog writer: it's free to try.