ChatGPT vs Frase AI: A factual comparison for content teams

AI is a standard part of the modern marketing toolkit, not a novelty. For content teams, the real question is not if you should use AI, but which AI tool is the right one for the job. The market is full of options that promise to speed up your work, but they often do very different things.

This article offers a straightforward, side-by-side look at two popular platforms: ChatGPT and Frase AI. Both are powerful, but they were built for fundamentally different tasks. ChatGPT is a general-purpose conversational AI, acting as a flexible assistant for all sorts of text-based needs. Frase is a specialized platform designed from the ground up to help teams create content that ranks well on search engines. Grasping this difference is the key to picking the right tool.

Beyond these two, another type of tool has appeared, one that focuses on the entire production process. Platforms like the eesel AI blog writer are made to take a single keyword and turn it into a complete, publish-ready article, handling everything from research and writing to creating assets.

What is ChatGPT?

ChatGPT is a conversational AI from OpenAI, built on its large language models like GPT-4. It is designed to be a versatile AI assistant. You give it prompts through a simple chat window, and it can generate a huge variety of text-based responses.

Its skills are broad. It can answer complicated questions, draft emails, summarize long documents, brainstorm ideas, and even help with coding. This flexibility has made it a popular tool for millions of people in many different fields. However, while it is great at producing human-like text, there is a lot of anecdotal evidence suggesting that content published directly from ChatGPT can have a hard time performing well in search results without a lot of human editing, optimization, and fact-checking.

What is Frase AI?

Frase is an AI-powered content platform built specifically for content marketers and SEO specialists. According to their website, it is used by over 50,000 content teams. Its main job is to streamline the whole content creation process, from research and outlining to writing and optimization.

Frase works with a dual-optimization mindset. It helps you create content that ranks on traditional search engines like Google (SEO) and also positions your content to be cited by AI answer engines like ChatGPT and Perplexity, which is a practice known as Generative Engine Optimization (GEO). Its main features include automatic SERP analysis, AI-generated content briefs based on top competitors, and real-time SEO and GEO scores to guide you as you write.

An alternative for end-to-end content generation: eesel AI blog writer

While ChatGPT gives you general writing help and Frase offers a structured workflow for SEO, the eesel AI blog writer takes a different path focused on automation and scale. It is a specialized tool that automates the entire blog creation process, made for teams that need to produce quality content without spending a ton of time on it.

The process is simple: you enter a keyword and your website URL. The tool then generates a fully structured, SEO-optimized article that is ready to publish. This approach is designed to produce complete content, not just drafts, based on a few key features:

• Automatic asset generation: It creates relevant images, infographics, charts, and tables right inside the article, which can save hours of design work.
• Social proof integration: It finds and embeds relevant YouTube videos and real quotes from Reddit forums to add authority, credibility, and a human touch.
• AEO optimization: The content is structured not just for traditional search engines, but also for AI Answer Engines like Perplexity and Google AI Overviews, which increases its chances of being used as a source.

Using this tool internally, our team at eesel AI went from 700 to 750,000 daily impressions in just three months. The platform is completely free to try, so you can generate your first blog post and see the quality for yourself.

Feature comparison: ChatGPT vs Frase AI

To see where each tool fits best, let's compare their features across a typical content marketing workflow.

Content research and planning

Frase AI: This is a core area for the platform. Frase automates research by running a SERP analysis in seconds. It looks at the top-ranking competitor content, pulls out common headings, and finds user questions from places like Google's "People Also Ask," Reddit, and Quora. It then uses this data to generate a detailed, AI-powered content outline to use as a blueprint.

ChatGPT: This tool does not have any built-in SERP analysis features. To perform research, users must manually find competitor articles, then copy and paste the text into the chat for analysis. This is a manual process that can be time-consuming and may result in a less comprehensive analysis than automated tools. Its knowledge is based on its training data, which can sometimes lead to information that may sound plausible but be factually incorrect or out of date.

AI writing and content generation

Frase AI: The writing process is guided by data from the very beginning. Inside its text editor, Frase gives you a real-time SEO score and a GEO score, helping you create content that is optimized for both Google and AI answer engines. The workflow is structured to make sure you cover the topic thoroughly based on the initial competitor analysis, prompting you to include relevant keywords and address key subtopics.

ChatGPT: With a well-crafted prompt, it can produce high-quality, human-like text on almost any topic. However, the output is not automatically optimized for search. It requires significant manual editing to add target keywords, match search intent, and structure the content for SEO. This requires careful manual editing to avoid producing content that may not perform well in search results.

If you’ve been using these tools to write non-readable content and purely stick to what they say you’ve been using them wrong. Tools like this are always just a guideline that can help you with your writers block to help speed things up but in the end it still needs to be a human writing content for other humans.

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SEO, GEO, and content optimization

Frase AI: This is a core part of the platform. It provides a real-time topic score, a list of suggested keywords based on what competitors are using, and specific recommendations to improve your document's visibility on both traditional and AI search platforms. The goal is to help you create content that is more comprehensive and better structured than the pages already at the top of the search results.

ChatGPT: It does not have built-in SEO optimization tools. While you can ask it to include certain keywords, it does so without data on SERP competition, keyword frequency, or related terms. This means its SEO suggestions are general and not based on real-time SERP data.

AI search visibility tracking

Frase AI: The platform has a unique feature called AI Search Tracking. This tool monitors your brand's visibility across five major AI platforms: ChatGPT, Claude, Gemini, Perplexity, and Google AI. It helps you see if and how AI assistants are mentioning your brand and citing your content.

ChatGPT: As a content generation tool, it does not offer any monitoring or analytics. You cannot use it to track brand mentions or see what competitors are doing within its own responses or those of other AIs.

Ideal use cases

The right tool for you really depends on your main goals and how you work.

There’s no single best tool. AI works best when each tool has a job. ChatGPT or Claude for outlines and drafts. Surfer or Clearscope for on-page coverage. Frase for FAQs and question targeting. The real lift comes from editing hard and tightening answers.

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When to use ChatGPT

ChatGPT is a great fit for individuals and teams who need a flexible AI assistant for a wide range of tasks beyond just creating SEO content. Its adaptability makes it useful for:

• Drafting emails and internal messages
• Summarizing long documents or meeting notes
• Brainstorming creative ideas for campaigns
• Generating short-form social media posts
• Getting help with programming or technical questions

It is best for users whose main goal is not ranking content on search engines but rather improving productivity across different text-based tasks.

When to use Frase AI

Frase AI is built for content marketing teams, SEO specialists, and agencies focused on producing competitive content at scale that is made to rank on Google. Its structured, data-driven workflow is perfect for teams that want to bring their content research, writing, and optimization into one place. It is especially valuable for teams trying to get ahead by optimizing for both traditional search and new AI answer engines.

Pricing comparison: ChatGPT vs Frase AI

The pricing for ChatGPT and Frase AI reflects their different users and features.

For a more detailed walkthrough and to see these tools in action, check out this video comparison. It provides a visual look at how each platform handles content creation, which can help clarify their different strengths and workflows.

A video review showing a detailed comparison of ChatGPT vs Frase AI for content marketing and SEO.

Choosing between ChatGPT and Frase AI

The choice between these two platforms boils down to one simple question: what is the main goal of your content?

ChatGPT is a powerful, general-purpose AI writing assistant. It is a flexible and affordable choice for a wide range of writing tasks where SEO is not the primary goal. Its main strength is its versatility.

Frase is a specialized, all-in-one platform for creating and optimizing content for search. For content teams whose success is measured by organic traffic and search engine rankings, Frase offers a more complete, data-driven toolkit designed specifically for that purpose.

Summary

The choice of an AI tool depends on specific content goals. ChatGPT's flexibility makes it a valuable assistant for a wide range of tasks. Frase offers a focused, data-driven workflow for creating SEO content, which is a key asset for specialized marketing teams.

For teams that prioritize end-to-end automation to scale content production, an alternative approach is using a tool like the eesel AI blog writer, which generates complete, publish-ready articles from a single keyword.