A complete review of Anyword AI: Its features, pricing, and performance

The market for AI writing tools is expanding rapidly. With numerous options available, marketers seek tools that generate high-quality, effective content rather than generic text.

Anyword is positioned as a performance-driven platform for go-to-market teams. Its goal is to generate copy that converts by using A/B-tested data, with the company claiming it can deliver up to a 30% lift in business results.

This review examines Anyword AI, covering its main features, intended audience, current pricing, and potential limitations.

What is Anyword AI?

Anyword is an AI-powered copywriting platform for creating and tweaking marketing copy for ads, emails, social posts, and landing pages.

Its main attribute is a data-driven approach. Instead of only generating text from a prompt, Anyword adds a layer of performance data. It analyzes past performance to predict future results. The objective is to move beyond content creation to creating content that reliably performs.

It's a platform built for professional teams, used by over 1,000,000 marketers from companies like Red Bull and Equinox. It also meets compliance standards like SOC 2, ISO 27001, GDPR, and HIPAA, making it a suitable choice for larger organizations and enterprise teams with strict data security requirements.

Core features of Anyword AI

Anyword has several specific features designed to help marketing teams improve the results of their copy.

Predictive performance scoring

As you generate different versions of copy, the platform assigns each one a score to predict how well it will perform with a target audience. This score is derived from an AI model trained on billions of data points from marketing campaigns.

Anyword states its performance prediction is 82% accurate, while a generic model like GPT-4o is about 52% accurate. This difference is visually represented in the chart below. For marketers, this means you can identify promising copy before running A/B tests, which can save both time and budget.

Brand voice and guidelines

One of the common challenges of using AI for content is maintaining brand consistency. Anyword addresses this by allowing users to create a centralized hub for their brand’s messaging. You can upload style guides, define a tone of voice, build audience personas, and set specific rules (like phrases to always use or avoid).

This feature helps ensure that any AI-generated content aligns with your team's voice, maintaining consistency across all marketing channels. The number of brand voices you can set up depends on your plan.

Content intelligence and data-driven editor

The "Content Intelligence" feature connects directly to your marketing channels (like ad accounts or email platforms) to analyze the performance of past campaigns.

It identifies your most effective high-performing talking points and then incorporates those messages into new copy. As you write or edit in the platform's editor, you receive real-time feedback and performance scores, helping you optimize content on the fly.

Integrations with existing workflows

Anyword is designed to integrate with existing tech stacks. It connects with tools like ChatGPT, Notion, and Google Gemini, allowing you to use its predictive scoring and brand voice features within your current workflow.

It also connects to major marketing platforms like HubSpot, Google Ads, and Meta Ads. This connection enables it to pull in historical campaign data to inform its predictions and recommendations.

Who is Anyword AI best for?

Anyword is built for specific types of marketing professionals who are focused on measurable results. Here’s a breakdown of who may find it most useful.

Performance and demand generation marketers

For professionals focused on metrics like ROAS, CPC, and CVR, Anyword's ability to predict ad performance before a campaign goes live is a significant benefit. It helps save time and money on A/B testing by focusing on copy that is most likely to convert.

Content and social media marketers

Those in charge of creating blog posts, website copy, and social media content can use tools like the "Blog Wizard" to speed up the drafting process. It also helps tailor content to different customer personas. The platform states it can help users see 20% more reach and engagement on social media by optimizing posts for specific audience segments.

Email marketing and operations

Email marketers can use Anyword to generate subject lines and body copy optimized for high open and click-through rates. It can also help create personalized email drips tailored to ideal customer profiles. For teams doing account-based marketing, it can generate outreach copy based on individual LinkedIn profiles.

Anyword AI pricing

Anyword’s pricing is structured with several tiers, and all paid plans include unlimited word generation. The main differences are the number of users and access to advanced, data-driven features. You can check their official pricing page for full details.

Here’s a quick look at the plans:

• Starter Plan: $49 per month ($39/mo if billed annually). This is for solo marketers and freelancers. It includes 1 user seat, 1 brand voice, and 50 performance predictions per month.

• Data-Driven Plan: $99 per month ($79/mo if billed annually). Aimed at small marketing teams, this plan includes 3 seats and adds real-time performance predictions for manual edits.

• Business Plan: Custom pricing. This plan unlocks features like connecting marketing channels to let the AI learn from up to 5,000 past campaigns. It also includes access to custom AI models and the full Copy Intelligence suite.

• Enterprise Plan: Custom pricing. This plan adds enterprise-level security features like SSO, a private LLM option, and full API access.

Limitations of Anyword AI

As with any tool, there are some considerations to keep in mind.

Key features available on custom plans

A key consideration is the feature distribution across plans. The features that use a company's own data, like Copy Intelligence and AI training on successful campaigns, are only available on the "Business" plan. This plan has custom pricing, which requires contacting the sales team.

For smaller teams on the "Starter" or "Data-Driven" plans, the predictive score is available. However, these plans do not include the deep learning capabilities that draw from a user's own campaign data.

Focus on copy generation

Anyword specializes in generating and optimizing text. For tasks like creating a full blog post, additional work is needed. While its "Blog Wizard" can generate a text draft and assist with keywords, it doesn't create a complete, media-rich article. Users are responsible for sourcing visuals, finding relevant stats, embedding videos, and formatting the post for publication.

Yeah, a human with a functioning brain to connect with other functioning brains. As of yet, there is no shortcut here and given the pace of innovation, it will be a while before it's here. Been toying with AI copy for 5-6 years and it's gotten better but still unusable if your customers are human.

Reddit

Alternatives for end-to-end blog creation

For teams focused on scaling long-form content, alternatives exist that automate the entire blog creation process. These tools go beyond text generation to create publish-ready articles, often including features like AI-generated images, data visualization, and automatic sourcing of external media. For example, the eesel AI blog writer is designed to generate a complete, SEO-optimized post from a single keyword, incorporating elements like images, quotes, and video embeds. This approach aims to reduce the manual effort required in formatting and asset sourcing.

To see Anyword AI in action, this video provides a detailed review and demo of its copywriting features. It walks through the platform's interface, showing how to generate content and use the predictive scoring to make smarter copy choices.

This video review of Anyword AI demonstrates its key features, including the predictive performance score for optimizing copy.

Is Anyword AI worth it?

Anyword AI is a platform for data-driven marketers who need to optimize short-form copy for ads, emails, and social media. Its predictive performance scoring is a key feature that can help improve campaign results.

However, since some of its advanced features are exclusive to custom-priced plans, its suitability may depend on a team's budget and specific needs. For teams whose primary focus is scaling long-form blog content, it is more of a specialized copywriting tool than an all-in-one solution for long-form content production.