AIOSEO vs Frase AI: Which content optimization tool is right for you?

Creating content that ranks is evolving. It's not just about pleasing Google anymore; you're also competing for visibility in AI answers from tools like ChatGPT and Google's AI Overviews. The rules of the game have changed.

Two popular names in this space are All in One SEO (AIOSEO) and Frase AI. AIOSEO is a classic SEO plugin that works directly in your WordPress dashboard. Frase, on the other hand, is a separate platform focused on AI-powered research and content optimization. Both aim to help you create better content, but their approaches are quite different.

This article provides a straightforward comparison to help you decide which one makes sense for you. We'll explore their features, ideal users, and pricing. While both tools are solid assistants, it's also helpful to know that platforms like the eesel AI blog writer can automate the entire process, turning a keyword into a finished post with assets included.

What is AIOSEO?

AIOSEO has been a staple in the WordPress community for a long time. As one of the original all-in-one SEO plugins for WordPress, it's used by over 3 million professionals. It functions as an SEO command center that lives right inside your website. The goal is to provide all the necessary tools for on-page, off-page, and technical SEO without requiring you to leave your WordPress dashboard.

It’s designed for WordPress site owners, bloggers, and businesses who prefer a single tool for management. AIOSEO does more than just analyze content; it also handles smart XML sitemaps, rich snippets schema, and includes a redirection manager. One of its key features is the AI-powered Link Assistant, which suggests internal links as you write, saving significant time.

What is Frase AI?

Frase AI operates differently. It's a standalone, cloud-based platform that focuses on the entire content process, from research and outlining to AI-assisted writing and optimization. Since it is not tied to WordPress, you can use it for any website.

Frase is built for content marketers, SEO professionals, and agencies that produce a large volume of data-driven content. The process typically starts with a deep dive into your competitors, which it uses to create detailed content briefs and outlines based on what's already ranking. A notable feature is its dual-scoring system, which grades your content for both traditional SEO and GEO (Generative Engine Optimization). This helps your content appear in both regular Google search and AI answers.

AIOSEO vs Frase AI: A head-to-head feature comparison

Let's examine how these two tools compare in practice when creating and optimizing content.

Content optimization and scoring

• AIOSEO: Inside the WordPress editor, AIOSEO provides a TruSEO Score out of 100. It's an actionable checklist that analyzes your content in real-time, offering suggestions on keyword placement, readability, and title optimization. It’s straightforward and easy to follow as you write.

• Frase AI: Frase offers a more advanced, dual-scoring system. It provides a standard SEO score based on a thorough analysis of top-ranking competitors. Additionally, it gives a GEO score, which is designed to help your content get picked up and cited by AI platforms like ChatGPT, Perplexity, and Google AI Overviews.

• Verdict: AIOSEO is suitable for WordPress users who want a simple, integrated method for managing traditional on-page SEO. Frase provides a more sophisticated approach for marketers optimizing for both current search engines and emerging AI answer engines.

AI writing and content generation

• AIOSEO: The "AI Content" feature in AIOSEO functions more as an assistant than a full writer. It excels at repurposing existing posts into FAQs, social media blurbs, or key takeaways. It can also generate SEO titles and meta descriptions with a single click. Its primary strength is enhancing and recycling existing content, not creating new articles from scratch.

• Frase AI: Frase, in contrast, is built for content generation. Its AI Article Writer can take a keyword and produce a full, research-backed first draft in minutes. For a more hands-off approach, they offer a "Rank-Ready Documents" service, where you can pay per article for a complete, optimized draft.

• Verdict: If your goal is to generate new long-form content quickly, Frase is the more direct solution. AIOSEO’s AI tools are better suited for optimizing and extracting more value from content you already have.

Research and competitor analysis

• AIOSEO: The AI Writing Assistant pulls in competitor data to inform its real-time suggestions as you optimize your post in WordPress. This research is integrated into the final stage of writing, helping you adjust your content based on what's currently ranking.

• Frase AI: Frase offers a more comprehensive approach to upfront research. It automates the entire initial research process by running a deep SERP analysis to build highly detailed content briefs. These briefs show you the exact headings, topics, and questions your competitors are covering, which can save hours of manual work.

• Verdict: Frase provides a more powerful and complete research toolkit for planning content before writing. AIOSEO’s research is more of a final-step optimization feature.

GEO and AI search optimization

• AIOSEO: AIOSEO's main focus is on traditional SEO, helping you rank in standard search engines like Google. It does not currently have specific features aimed at Generative Engine Optimization.

• Frase AI: This capability is a key feature of Frase. The platform is explicitly built to help your content get cited by AI platforms like ChatGPT, Claude, and Gemini. It even includes an AI Search Tracking feature that lets you monitor your brand's visibility in the answers these AI models provide.

• Verdict: For teams looking to prepare their content for AI search, Frase is a strong option. AIOSEO is designed to help you master traditional search.

Pricing breakdown: AIOSEO vs Frase AI

The pricing for these tools differs, reflecting the different problems they solve. Let's take a look.

AIOSEO pricing

AIOSEO offers a free version, AIOSEO Lite, which is a good starting point.

Paid plans begin at $49.50 per year for the Basic plan. However, to access the AI Writing Assistant and its competitor-based optimization tools, you need a separate SEOBoost license. That license starts at an additional $30 per month.

Frase AI pricing

Frase does not have a free plan, but you can try their pay-per-article service, Rank-Ready Documents, which starts at $3.50 per document.

Their monthly subscription plans are:

• Starter: $39 per month
• Professional: $103 per month
• Scale: $239 per month

Value comparison

AIOSEO provides a comprehensive all-in-one SEO package for WordPress. However, accessing its full AI content features requires two separate subscriptions, which can increase the overall cost. Frase is a specialized tool, and its price reflects that. If your primary role is producing high-quality, data-driven content, it may be more cost-effective since all features are bundled into one subscription.

Limitations of AIOSEO and Frase AI

No tool is perfect, and it's important to understand their limitations.

AIOSEO's primary limitation is that it's a WordPress-only plugin. If you use a different CMS, it is not an option. Its AI is also more of an optimization aid than a full content creator. Additionally, needing two separate subscriptions for its full AI capabilities requires managing multiple payments.

Frase AI is very effective for research and drafting, but the workflow still involves manual effort. It generates text and can create some basic AI images, but it doesn't build a complete, ready-to-publish blog post. You still need to find and embed assets like YouTube videos, source user quotes for social proof, and handle the final formatting and publishing.

Thanks mate Does fraze rewrite? Or just guide and I would have to manually change it ?

Reddit

The automated alternative: eesel AI blog writer

For those seeking a more automated solution, the eesel AI blog writer offers an alternative approach. It focuses on automating the entire content creation workflow, from an initial keyword to a finished article.

Instead of just providing assistance, its purpose is to turn a single keyword into a complete, media-rich, and publish-ready blog post with minimal manual intervention. It addresses several tasks that other tools may not:

• Automatic Assets: It automatically generates and adds relevant images, charts, and tables directly into the post, reducing the time spent sourcing visuals.
• Social and Media Integration: It finds and embeds relevant YouTube videos and pulls authentic quotes from Reddit threads to add authority and social proof to your article automatically.
• Context-Aware Research: The tool can automatically scan your website to understand your brand's context, ensuring that any mentions of your products or services sound natural and align with your brand voice.
• AEO Optimization: Like Frase, it is built not just for Google but also to rank in AI Answer Engines, providing an advantage in the evolving search landscape.

This is the same tool we use at eesel AI, which helped us grow from 700 to 750,000 impressions per day in just three months.

Final verdict: AIOSEO vs Frase AI, which should you choose?

So, what's the final call?

• Choose AIOSEO if: You are a dedicated WordPress user who wants a complete, all-in-one SEO toolkit. You prefer having optimization features built directly into your dashboard to manage your entire site’s SEO health.

• Choose Frase AI if: You are a content marketer or SEO specialist whose primary role is creating new, long-form content. You need a powerful, platform-agnostic tool for deep research and want to optimize for both Google (SEO) and AI answer engines (GEO).

• Choose eesel AI blog writer if: Your goal is to scale high-quality content production without expanding your team. You want to go directly from a keyword to a finished, publish-ready article with all the extras included, saving significant manual work.

The right tool depends on your specific workflow and goals. AIOSEO is for integrated WordPress SEO management, Frase AI is for specialized research and multi-engine optimization, and the eesel AI blog writer is for end-to-end content automation. Each has its place and solves different problems.

Ready to stop drafting and start publishing? Try the eesel AI blog writer for free and generate your first complete, SEO-optimized article in minutes.