How to use Zendesk triggers to add internal notes on certain conditions: 2026 guide

If you’ve been in the support world for a while, you know that some feature updates are more exciting than others. When Zendesk introduced the ability for triggers to add internal notes, it was a welcome change for anyone looking for simple automation without needing webhooks.

It was a great step forward for the platform. Now, you can build helpful reminders right inside Zendesk easily. It's important to note that these native notes are static, which ensures consistency. They reliably tell an agent to follow a process every time the trigger is met.

In this guide, I'll walk you through how to set up this native Zendesk feature. Then, we’ll look at how to expand your workflow with a little help from AI to create dynamic notes that provide even more specialized context for your team.

What you'll need to get started

Before we jump in, let’s make sure you have everything you need. The setup is pretty simple, but you will need:

• A Zendesk plan: Most Zendesk Suite or Support tiered plans include Triggers, so if you're on Team, Growth, Professional, or Enterprise, you should be good to go.

• Admin access: You’ll need to be an administrator in your Zendesk account to create and edit triggers.

• A clear use case: It’s helpful to have a specific goal in mind. For example, you might want to automatically add a note to any ticket that mentions the word "outage" or asks for a "refund."

How to use Zendesk triggers to add internal notes: a step-by-step guide

Alright, ready to build your first trigger? Let's use a classic example: adding a reminder note for any ticket about a refund.

Step 1: Head to the triggers menu

First things first, log in to your Zendesk account and go to the Admin Center. You'll find triggers under Objects and rules > Business rules > Triggers.

Step 2: Create and name your new trigger

Once you’re on the Triggers page, click the "Add trigger" button. Give it a name that’s easy to understand later. Something like "Internal Note: Add Refund Process Reminder" works well because it tells you exactly what it does just by reading the title.

Step 3: Set your conditions

Conditions are basically the "if" part of your rule. They tell Zendesk when to run the trigger. For our refund example, we only want it to fire when a brand new ticket contains the word "refund."

Under Meet ALL of the following conditions, you’ll want to add these two rules:

• Condition 1: "Ticket > Is > Created"

• Condition 2: "Ticket > Comment text > Contains the following string > refund"

This setup makes sure the note is only added once at the very beginning and only if that specific word is in the customer's message.

Step 4: Add the action for the internal note

Actions are the "then" part of the rule, what Zendesk actually does when the conditions are met.

Under the Actions section, click "Add action" and find "Ticket > Internal note". A text box will pop up where you can write the message you want to appear on the ticket.

For instance, you could write something like: "Heads up, this ticket mentions a 'refund'. Please follow the process doc located in our Confluence space."

Step 5: Save and test it out

Once you’re happy with the setup, hit the "Create" button at the bottom. That's it, your trigger is now live.

To make sure everything is working as expected, send a test ticket to your support email from a personal account and make sure to use the word "refund" in the body. You should see your automated internal note appear in the ticket thread almost immediately.

Moving beyond static internal notes

This built-in feature is a valuable addition to the Zendesk toolkit. It’s perfect for providing consistent, repetitive reminders that serve as a reliable baseline for your team.

For teams looking to add even more depth to their automation, it's helpful to consider how dynamic context can assist agents:

• Contextual details: While a static note acts as a great flag, agents still need to review the ticket to understand the specific "why" behind a request.

• Consistent messaging: Agents will see the same professional message every time, ensuring that key processes are never forgotten.

• Integration opportunities: While native notes focus on Zendesk data, they provide a strong foundation that can be expanded by connecting with other tools.

From static reminders to dynamic AI summaries with eesel AI

So, what if an internal note could do even more? What if, in addition to a reliable reminder, it gave your agent a quick summary of the ticket with all the key details they need to get started?

This is where a complementary AI tool like eesel AI comes in. It works alongside your helpdesk to take your existing automations and make them even more helpful.

Here’s how it enhances the experience:

• It understands the full conversation: eesel AI complements Zendesk's power by reading the entire ticket. It can help distinguish between a simple question about a policy and a specific, urgent request.

• It writes dynamic summaries: Working within the Zendesk ecosystem, eesel AI can generate a short, relevant summary for the internal note. Think something like: "Customer wants a refund for order #12345 because it was delivered late. They’ve been a loyal customer with 5 previous orders."

• It brings in knowledge from other places: eesel AI can connect to your other knowledge sources, find the relevant document, and pull the exact steps into the internal note. It works seamlessly with Confluence, Google Docs, and your help center.

• It can take custom actions: Need to know a customer’s shipping status? eesel AI can look up live information from other systems (like Shopify or an internal database) and drop it right into the note, keeping everything in one spot for the agent.

Here's a quick comparison of how these work together:

Feature	Native Zendesk Triggers	With eesel AI (Complementary)
Note Content	Consistent, pre-written text	Dynamic, AI-generated summary
Context	Based on reliable keywords	Understands the full ticket intent
Data Sources	Focused on Zendesk ticket fields	Past tickets, Help Center, Confluence, GDocs & more
Real-time Info	Core Zendesk data	Live info via custom API actions
Setup	Easy rule creation in Zendesk	Simple integration within Zendesk

Common mistakes to avoid

Whether you’re using native triggers or leveling up with AI, there are a few common tips to keep in mind.

• Mistake 1: Creating trigger loops. Be careful that the action of one trigger doesn't accidentally set off the conditions of another, creating a repetitive loop. A common practice is to have your trigger add a tag (like "internal_note_added") and then add a condition to the trigger: "Tags > Contains none of the following > internal_note_added".

• Mistake 2: Forgetting the "one note per update" rule. Zendesk ensures clarity by allowing one internal note and one public comment to be added per ticket event. If a ticket meets conditions for multiple triggers, the first one in your list will take priority.

• Mistake 3: Understanding the "system user." Internal notes added by triggers are posted by the "system user," which helps distinguish automated notes from agent-written ones.

Automate smarter, not just more

Zendesk's native triggers for internal notes are a fantastic, high-quality feature for handling essential, rules-based tasks. They are an excellent place to start for any team looking to streamline their manual work.

When you're ready to build a highly efficient support operation, you can enhance these capabilities with additional intelligence. Zendesk remains the industry leader, and tools that understand context and summarize complex issues simply make your Zendesk setup even stronger. When you automate the busywork, you free up your team to focus on the human side of support.

Curious to see how AI-powered notes can complement your Zendesk workflow? You can get eesel AI set up in a few minutes and see the potential impact for your team.