What is HubSpot Copilot? A practical guide to its features and limits

It seems like every piece of software we use has its own AI assistant these days. They all promise to make our jobs easier, handle the boring stuff, and basically give us superpowers. HubSpot has definitely jumped on this trend, rolling its AI tools into a new package called "Breeze," with Copilot being a key part of that system.

But what does it actually do for you? Is it a must-have for your team, or just another shiny new feature to learn?

This guide will give you a no-nonsense look at HubSpot Copilot. We’ll cover what it is, what it’s good at (and what it’s not), and some of its biggest limitations, especially if your team’s knowledge isn’t all stored neatly inside HubSpot.

What is HubSpot Copilot (and the new Breeze AI ecosystem)?

Okay, let’s clear up the names first. What started as "HubSpot Copilot" is now part of a bigger AI family called HubSpot Breeze. The easiest way to think about it is that Breeze is the entire AI engine, and Copilot is the friendly, chat-based assistant you work with day-to-day.

HubSpot has broken Breeze AI down into three main parts:

• Breeze Copilot: This is the AI assistant that’s built right into the HubSpot platform. It’s there to help you write content, get quick summaries of conversations, and find things in the CRM.

• Breeze Agents: These are AI tools that can run specific jobs on their own from start to finish. For example, a Prospecting Agent can go find and contact potential leads for your sales team.

• Breeze Intelligence: This is the data brain that powers the whole operation. It analyzes information from your HubSpot CRM and other sources to make the AI smarter and more aware of your business context.

While these tools are pretty impressive, they’re designed with one big assumption: that you live and breathe HubSpot. This creates a kind of "walled garden." It’s great if your entire company runs on HubSpot, but it can be a real headache if you don’t.

A deep dive into the Breeze AI toolkit

So, what can you actually get done with these tools? Let’s walk through the main features of the Breeze suite.

Breeze Copilot: Your embedded AI assistant

Breeze Copilot isn’t a separate app you have to open. It’s woven directly into the HubSpot tools you’re already using across Sales, Marketing, and Service.

Here are a few things it can do in practice:

• Content Generation: It can help you draft a marketing email, brainstorm some blog post titles, or write a few social media updates without you ever having to leave the editor.

• Summarization: Got a long call log or a messy email chain? It can boil it down to a few key bullet points so you can get up to speed quickly.

• Data Management: It can help with cleaning up your CRM data, changing property formats, or answering simple questions about your reports (like "show me deals we closed last quarter").

Its real value is in making things faster for teams who are already all-in on the HubSpot CRM.

Breeze Agents: Automating specific marketing, sales, and service tasks

You can think of Breeze Agents as specialized AI employees that you can set up to handle more complicated, multi-step tasks on their own.

Here are the main agents and what they do:

• Prospecting Agent: This agent can look up potential customers, spot buying signals based on what they’re doing on your site, and even draft personalized outreach emails.

• Content Agent: This one focuses on creating long-form content. Give it a prompt, and it can generate a full blog post or landing page for you.

• Customer Agent: This is HubSpot’s chatbot for the Service Hub. It’s designed to answer common customer questions by looking up info in your HubSpot knowledge base.

The Customer Agent is fine for handling basic FAQs, but it has some serious limits. It’s not very customizable and, more importantly, it can’t access knowledge outside of HubSpot. Most teams have valuable information scattered across tools like Confluence or Google Docs. For that kind of flexibility, a tool like eesel AI is a much better fit, since it lets you train your AI on all your company knowledge, no matter where it’s stored.

Breeze Intelligence: The data behind the AI

This is the part that makes the AI feel like it actually knows what it’s talking about. Breeze Intelligence taps into a huge database of company and buyer information to give your sales and marketing teams more context.

Here’s what it offers:

• Data Enrichment: It automatically fills in useful details on your contacts and companies, like their annual revenue, industry, or the other software they use.

• Buyer Intent Analysis: It can help you spot anonymous website visitors who seem ready to buy, like someone who keeps coming back to your pricing page.

This is a really handy feature for sales and marketing folks, but again, it’s completely tied to using HubSpot as your one and only source of truth.

Where HubSpot Copilot shines (and where it hits a wall)

No tool does everything perfectly, so it’s good to know the trade-offs. Here’s a fair look at where HubSpot’s AI is strong and where it falls short.

Strengths: Deep integration and content creation

The best thing about HubSpot’s AI is that it’s built right in. If your team uses HubSpot for absolutely everything, marketing, sales, support, and your website, then these tools are super convenient. They’re right there in your workflow, no setup or app-switching needed.

It’s especially good for marketing and sales teams who do a lot of writing. Drafting email campaigns, outlining blog posts, and summarizing lead activity are all tasks it handles well.

Limitations: A walled garden approach to AI support

The biggest strength of HubSpot’s AI is also its biggest weakness: it’s designed to keep you inside the HubSpot bubble. This leads to some major problems, especially for customer support teams.

• It’s not flexible: If your support team uses a top-tier helpdesk like Zendesk, Freshdesk, or Intercom, you’re pretty much out of luck. HubSpot’s AI can’t connect to them, so you can’t automate support in the place where your team actually does their work.

• You have limited control: You can build workflows in HubSpot, but you can’t get as specific with the AI’s personality or automation rules as you can with other platforms. It’s tough to set up complex rules for escalating tickets or custom actions without becoming an expert in HubSpot’s workflow builder.

• It demands a "rip and replace": To use the Customer Agent for support, you have to move your entire support team over to HubSpot Service Hub. That’s a huge ask for teams who are perfectly happy with their current helpdesk and just want to add some smart AI on top of it.

This is a common frustration, and it’s why tools like eesel AI exist. Instead of forcing you into a single platform, it acts as a smart AI layer that works with the tools you already use. You can be up and running in minutes not months, because you just connect it to your existing helpdesk and knowledge sources. No painful migration required.

Understanding HubSpot Copilot pricing and hidden costs

Getting access to HubSpot’s full set of AI tools isn’t cheap, and the costs aren’t always obvious. The best features are locked behind their expensive Professional and Enterprise plans, which also come with some pretty big hidden fees.

Feature Tier	Starting Price (Monthly)	Key AI Features Included	Hidden Costs / Notes
Professional	$800/mo	Breeze social post agent, Omni-channel automation, Custom reporting, AI email template uploads.	Comes with a mandatory $3,000 one-time onboarding fee. Limited to 10 teams.
Enterprise	$3,600/mo	Everything in Professional, plus Customer journey analytics, Multi-touch revenue attribution, AI call transcript enrichment.	Comes with a mandatory $7,000 one-time onboarding fee. You’re locked into an annual contract.

On top of the steep subscription and onboarding fees, HubSpot uses a "HubSpot Credits" system for some AI actions. This can make your bills unpredictable because you’re charged based on how much you use it, which makes budgeting a real challenge.

This is a very different approach from eesel AI’s transparent pricing, which offers simple month-to-month plans with no fees per resolution. You get access to all the main products (Agent, Copilot, Triage) on every plan, so you never have to worry about a surprise bill after a busy month.

The alternative: A flexible, powerful AI layer for your existing tools

If the idea of being locked into one company’s ecosystem makes you a little nervous, you’re not alone. The most effective teams build their toolkit with the best software for each job. Your AI should support that strategy, not fight it.

eesel AI was designed for teams who want powerful AI without being tied down to a single platform. It’s built on a few simple ideas:

• You can actually set it up yourself: Get started and go live in just a few minutes, without ever having to talk to a salesperson or sit through a mandatory demo.

• You’re in total control: A simple workflow engine lets you fine-tune the AI’s behavior, set up custom actions, and build the exact escalation rules your team needs.

• It unifies all your knowledge: Train your AI on everything, old tickets from your helpdesk, articles from your help center, and internal docs from any source you use.

• You can test with confidence: A handy simulation mode lets you test your setup on old tickets to see exactly how it will perform and what your ROI will be before you turn it on for real customers.

Is HubSpot Copilot right for you?

HubSpot Copilot and the whole Breeze suite are a solid choice for teams that are fully bought into the HubSpot world, especially for automating marketing and sales tasks.

But for customer support teams that need flexibility, control, and the freedom to use the best tools for the job, a dedicated AI platform is a much smarter move.

Ready for an AI support solution that works with your tools, not against them? Try eesel AI today and see how quickly you can get your support workflows automated.