A complete Trello overview: Features, pricing, and limitations for support teams

Chances are, you’ve run into Trello before. It’s one of the most popular and visually intuitive project management tools out there, and for a good reason. The whole idea is simple: organize pretty much anything, from your weekly grocery list to a massive team project, using a simple, flexible, and visual layout.

This post is going to serve as your complete Trello overview. We’ll walk through how it’s structured, from boards to cards, and check out some of its more powerful features. We’ll also get into the nitty-gritty of its pricing. Most importantly, we’ll take a hard look at where it shines and where it falls short, especially for customer support and IT teams who need more than just a place to track tasks.

What is Trello?

At its core, Trello is a Kanban-style collaboration tool that lives on the web. If you’ve ever used a whiteboard covered in sticky notes to see a project through, you already get the basic idea. Trello is just that whiteboard, but digitized, making it easy to collaborate on, access from anywhere, and a whole lot more powerful.

The whole system is built on a straightforward hierarchy that’s super easy to pick up:

• Workspaces: Think of this as the main folder for your team. It holds all of your boards, members, and settings in one tidy spot.

• Boards: A board usually represents a single project, a team’s workflow, or a specific process. You might have one for a new marketing campaign and a separate one for onboarding new employees.

• Lists: These are the columns you see on a board. They typically represent the stages of a workflow, like the classic "To Do," "In Progress," and "Done," but you can name them whatever you want.

• Cards: This is the basic building block of Trello. Each card is a single task, idea, or chunk of work. You drag and drop cards from one list to the next as you make progress.

Trello’s core features and structure

Trello’s real magic is in its simplicity and the surprising amount of detail you can pack into it once you start exploring. Let’s break down what makes it so useful for general project management.

Packing your tasks into cards

A Trello card is way more than a digital sticky note. When you click on one, it flips over (metaphorically) to reveal a bunch of tools for adding all the important details.

Here’s what you can stuff inside every card:

• Descriptions: This is where you can add the "why" and "how" behind a task, giving your team all the context they need.

• Checklists: For those bigger tasks that have a lot of little steps, you can create checklists to break them down. It even gives you a satisfying little progress bar as you check things off.

• Due dates: You can assign deadlines, and Trello will give you a nudge when they’re coming up. The date badge on the card even turns yellow when it’s due soon and a slightly alarming red when it’s overdue.

• Attachments: Drag and drop files from your computer or link directly to stuff in Google Drive, Dropbox, Box, and OneDrive.

• Labels: These are handy color-coded tags you can use to categorize cards. It’s a great way to see at a glance what’s high-priority, which team is on it, or what type of work is involved.

• Members: Assign one or more people to a card so everyone knows who’s responsible for getting it done.

Working together as a team

Trello was built with teamwork in mind. You can have entire conversations right in the comments section of a card, using @mentions to pull specific people into the loop. There’s also an activity feed on every board that shows a running history of every move made, so nothing gets lost and everyone knows what’s going on.

Trello’s advanced capabilities: Automation and AI

This is where Trello starts to feel less like a simple whiteboard and more like a real workflow machine. But it’s also where we start to see the cracks for certain teams, particularly those in customer support.

Its automation sidekick: Butler

Butler is Trello’s built-in automation tool that doesn’t require you to write a single line of code. It’s designed to take care of all the boring, repetitive tasks on your board so you can focus on the actual work. You can set up rules, scheduled commands, and custom buttons to automate almost anything you do in Trello.

Here are a few things Butler could do for you:

• When a card gets dragged into the "Done" list, Butler can automatically check off the due date and archive the card.

• Every Monday morning at 9 AM, it could pop a "Create Weekly Report" card into your "To Do" list.

• When you slap the red "Urgent" label on a card, it can instantly move it to the top of the list and ping your project manager.

But here’s the catch: Butler is fantastic for automating workflows inside Trello. It’s a rule-based system that reacts to things happening on your boards. It’s not, however, built to handle the messy, unpredictable world of customer support. It can’t understand a customer’s question, figure out what they need, and draft a helpful reply.

Adding more power with Power-Ups

Power-Ups are basically apps you can add to your Trello boards to connect them with other tools your team uses. There are hundreds available, bringing features from services like Slack, Google Drive, and Jira Service Management right into your Trello cards. You could, for example, attach a Slack conversation to a card for context or link a card directly to a Jira ticket.

The potential headache: While Power-Ups are cool, trying to build a full-blown support system inside Trello can get complicated and expensive, fast. You often end up having to stitch together multiple paid Power-Ups or even get into custom development, which adds costs and maintenance headaches nobody wants.

Atlassian Intelligence

Being part of the Atlassian family, Trello has a feature called Atlassian Intelligence (available on Premium plans). This mostly works as a writing assistant that lives inside your Trello cards. It can help you brainstorm ideas, summarize a long comment thread, fix your grammar, or change the tone of your writing.

The limitation (and a better option): This AI is a nice little productivity booster for writing, but that’s pretty much where it stops. It isn’t a support automation tool. It can’t manage a customer chat, look up an order status, or actually resolve a support ticket. For teams that need real AI to handle common questions from start to finish, a tool built specifically for that job is going to be a much better fit.

While Trello’s AI helps agents write better, platforms like eesel AI are designed to automate the whole support process. It plugs right into your help desk (like Zendesk or Freshdesk) and all your company knowledge to understand what customers are asking and solve their problems on its own, which goes way beyond just helping you type.

Trello pricing plans

Trello has a plan for just about everyone, from a very generous free version for individuals to a full enterprise setup for big companies. It’s worth noting that a lot of the advanced stuff we just talked about, like unlimited automations and Atlassian Intelligence, are only on the paid plans.

Here’s the full breakdown of the Trello pricing plans if you pay annually:

Feature	Free	Standard ($5/user/mo)	Premium ($10/user/mo)	Enterprise ($17.50/user/mo)
Boards	Up to 10 per Workspace	Unlimited	Unlimited	Unlimited
Automation	250 command runs/mo	1,000 command runs/mo	Unlimited	Unlimited
Advanced Checklists	No	Yes	Yes	Yes
Custom Fields	No	Yes	Yes	Yes
Views (Calendar, Timeline, Map)	No	No	Yes	Yes
Atlassian Intelligence (AI)	No	No	Yes	Yes
Admin & Security	Basic	Basic	Advanced	Enterprise-grade
Support	Community	Local Business Hours	24/5 Premium Support	24/7 Enterprise Admin Support

Is Trello right for your support team?

Let’s get back to the big question. Trello is an absolutely brilliant tool for internal project planning, tracking tasks visually, and general team collaboration. If you’re managing a content calendar, planning a software update, or organizing an event, it’s easily one of the best choices out there.

But for customer support or ITSM teams, Trello’s greatest strengths are also its weaknesses. Here’s why it’s a bit of a square peg in a round hole for support:

• Automation that doesn’t talk to customers: Butler is great for keeping your boards tidy, but it can’t act like a support agent. It has no way of reading a customer’s email or chat and figuring out what to do next.

• Knowledge is all over the place: Information in Trello is scattered across thousands of cards and attachments. There isn’t a single, organized knowledge base for an AI to learn from, which is a must-have for giving customers consistent and correct answers.

• AI that only helps with writing: As we covered, Atlassian Intelligence is a writing buddy. It can help you sound better, but it can’t actually solve the customer’s problem or handle the conversation for you.

The alternative: A tool built for AI support

This is where a purpose-built solution like eesel AI makes a lot more sense. Instead of trying to force a project management tool into being a support platform, eesel AI is designed from the ground up to connect with your existing help desk and knowledge sources (like Confluence, Google Docs, and past tickets).

This table shows the difference in philosophy:

Capability	Trello (as a support tool)	eesel AI
Main Job	Internal Project Management	Customer & Employee Support Automation
AI’s Role	Content generation (writing aid)	Autonomous ticket resolution & agent assist
Knowledge Source	Spread across cards & attachments	Unified from all company sources (tickets, docs, etc.)
Setup	Simple for projects, clunky for support	Radically self-serve, go live in minutes
Testing	Live trial and error	Powerful simulation mode on past tickets

The idea is that eesel AI complements your workflow. It handles the repetitive, easy-to-answer questions, which frees up your team to use tools like Trello for what they do best: managing the complex projects and tricky tickets that really need a human brain.

The right tool for the right job

This Trello overview shows that it’s, without a doubt, a top-tier tool for visual project management. Its design is masterfully built around organizing tasks and keeping projects moving.

But that design just isn’t made for the world of conversational support automation. For teams serious about boosting their support efficiency, cutting down response times, and actually resolving issues automatically, a dedicated AI platform isn’t just a nice idea; it’s the logical next step.

Watch this video for a detailed demo of Trello's basic features and a walkthrough of how to get started with your first board.

Ready to see what real AI support automation looks like? See how eesel AI connects to all your company knowledge to deliver instant, accurate answers and automate your support workflows.