A complete Synthesia overview for 2025: Features, pricing, and a better alternative

Let’s be real: creating videos is a pain. If you’ve ever been tasked with making a simple training tutorial or a product explainer, you know the drill. It involves booking a studio (or a quiet room), wrangling cameras and microphones, and spending hours editing. By the time you’re done, the feature you were explaining might have already changed.

AI video generation platforms like Synthesia have popped up to solve this exact problem. They promise to let anyone create professional-looking videos using just a script and a few clicks. No camera or microphone required.

But is it the right tool for every job? This Synthesia overview will walk you through everything you need to know, what it does well, its pricing, and some crucial limitations to keep in mind, especially if your goal is to scale up customer support or make internal knowledge more accessible.

What is Synthesia?

Synthesia is an online tool that uses AI to create videos from text. It was started in 2017 with the goal of making video creation easier for everyone, and they’ve definitely made a splash.

At its heart, Synthesia works by mixing a few different technologies:

1. AI Avatars: You get access to a library of over 230 realistic digital people who can "present" your video for you.

2. Text-to-Speech (TTS): The platform takes your script and turns it into surprisingly natural-sounding narration. It can do this in over 140 different languages and accents, which is pretty impressive.

3. Video Templates: To make things easier, there are pre-designed layouts you can use to quickly structure your video and make it look polished.

You just type up what you want to say, pick an avatar to say it, choose a template, and the platform generates a full video in a few minutes. It’s a massive shortcut compared to the old way of doing things.

Synthesia’s key features

Synthesia has a lot going on under the hood, but it’s all wrapped up in a fairly simple interface. Let’s break down what it can do and where it might not be the perfect fit for a support team.

AI avatars and voices

This is Synthesia’s main claim to fame. The library of avatars is diverse and high-quality, and you even have the option to create a custom "digital twin" of yourself. For personalizing company announcements or training, that’s a pretty neat feature. The voice tech is also solid, with options for voice cloning to keep things consistent.

But here’s the thing: the avatars can sometimes feel a bit… off. They can drift into that "uncanny valley" where they look almost human, but not quite, which can be a little distracting. For a marketing video, that might be fine. But for customer-facing communication where you need to build trust, that lack of genuine human connection can be a hurdle.

AI video assistant and editor

Getting started is easy. Synthesia has an AI Video Assistant that can take a document, a link to a webpage, or even a simple text prompt and whip up a first draft of a video for you. From there, you can jump into a simple editor to tweak things. You can pick from over 300 templates, add stock photos and videos, overlay text, and add your company’s branding.

This whole process, however, is geared toward creating content. It produces a static video. Once you publish it, that’s it. It can’t interact with the viewer, understand their question, or adapt its message. You’re building a resource, but it’s not a tool that can deliver a specific answer right when someone needs it.

Collaboration and distribution

For teams, Synthesia has workspaces where people can collaborate on video scripts, leave comments, and manage different versions. When a video is ready, you can embed it on a webpage or share a link. There are even some basic analytics to see how many people are watching.

This is all great for a content or marketing team whose main job is to produce and distribute media. But for a support team, the goal isn’t just to get views; it’s to solve a customer’s problem. The feedback is disconnected. You have no real way of knowing if the person watching your video actually found the answer they were looking for, or if they just gave up and created a support ticket.

Common business use cases

Synthesia is flexible enough to be used by a bunch of different departments. Looking at how it’s used in customer support really highlights the difference between creating content and automating work.

Corporate training and L&D

This is a sweet spot for Synthesia. Teams use it to create onboarding guides, compliance training, and software tutorials that can be easily scaled. The biggest win here is being able to update the content without having to re-shoot an entire video. If a policy changes, you just edit the script and generate a new version.

Marketing and sales enablement

Marketing teams love Synthesia for churning out product explainers, personalized sales outreach videos, and content for social media. It helps them produce a high volume of videos quickly while keeping the branding consistent.

This short walk-through demonstrates how you can create a professional AI video with Synthesia in just a few minutes.

Customer service and support

A popular use case here is converting dense, text-heavy help articles into video tutorials. For showing someone how to navigate a complex interface, a video can be much clearer than a wall of text.

• But here’s the catch: These videos are a good first step, but they are a one-way conversation. When a customer has a slightly different problem or a follow-up question, they’re stuck. They either have to scrub through the video trying to find the right part or, more likely, they’ll just open a support ticket. This is where an AI agent like eesel AI works differently. Instead of just showing a video, it provides an immediate, conversational answer pulled from your entire knowledge base, right inside your helpdesk or Slack.

Pricing and plans

Synthesia has a few different plans, but the thing you really need to pay attention to on the lower-tier plans is the limit on video minutes per month. This can make your costs hard to predict.

Here’s a quick rundown of their plans (based on annual billing):

• Free: This plan costs nothing and gives you 3 minutes of video to play with. You get access to 6 stock avatars and the basic features. It’s really just for testing the waters.

• Starter: For $22 per month, you get 10 minutes of video. This unlocks over 70 avatars and the AI video assistant.

• Creator: At $67 per month, your video limit goes up to 30 minutes, and you get access to more than 90 avatars and custom branding options.

• Enterprise: This is a custom plan with no limits on video minutes. It gives you access to the full library of 140+ avatars, the ability to create custom ones, and dedicated support.

That per-minute model on the Starter and Creator plans can really sneak up on you. If you have a busy month creating a new set of training modules or a batch of help videos, you could easily blow past your limit. That means either upgrading your plan or buying more minutes.

• A different way to think about pricing: This model is a big contrast to a solution like eesel AI, which bases its pricing on the number of AI interactions (like answers or automated actions), not how long a piece of content is. This way, your costs are tied directly to the value you’re getting, not the runtime of a video.

Key limitations for support and internal knowledge

Synthesia is great at what it does: producing slick, polished video content. But it falls short when your main goal is to solve problems dynamically. For support and IT teams, that’s a really important distinction.

• It’s a one-way street. A video talks at you. It can’t listen to a follow-up question, understand what a user is really trying to do, or adjust its response on the fly. If the answer isn’t in the script you wrote, the user is out of luck.

• It doesn’t connect to your workflow. A video is an asset that sits on a server somewhere. It can’t automatically resolve a support ticket, help triage incoming requests, or give your support agents draft replies. It creates more content that your team still has to manually find and send to customers.

• The knowledge is frozen in time. A Synthesia video is based on a script that was finalized on a specific day. It can’t access real-time information from your constantly changing knowledge sources like past support tickets, your Confluence wiki, or shared Google Docs to help with a brand-new issue.

The better alternative: From content creation to workflow automation

For teams that are truly focused on efficiency, the objective isn’t just to make more help articles or videos. It’s to resolve more issues with less manual work. It’s the difference between handing someone a user manual (a Synthesia video) and giving them an expert assistant who knows the manual inside and out (eesel AI).

eesel AI is an AI platform built for automation, not just creation. It plugs directly into the tools your team already uses every day to provide instant and accurate help.

Here’s what makes it different:

• It connects to all your company knowledge. eesel AI doesn’t just rely on a single script. It hooks into your helpdesk (like Zendesk or Intercom), internal wikis (Confluence, Notion), chat tools (Slack, Microsoft Teams), and all your documents. It learns from everything to give complete, up-to-date answers.

• It automates entire workflows. Instead of just being a video player, eesel AI’s Agent can actually answer customer questions, triage incoming tickets, and even close out requests on its own. And for your human agents, its AI Copilot helps by drafting replies, making everyone faster.

• It’s genuinely self-serve. You can get eesel AI set up and running in a few minutes, without ever having to talk to a salesperson. It’s designed for teams that need to get things done now.

• You can test it risk-free. Before you even turn it on for customers, you can run a simulation on thousands of your past support tickets. This shows you exactly how the AI will perform and helps you calculate the return on investment.

eesel AI's simulation feature lets you test its performance on your past support tickets to see the potential ROI before going live.

Synthesia is for content, eesel AI is for answers

Look, Synthesia is a seriously impressive tool that has made video production way more accessible. If your main job is creating polished, scalable video content for things like marketing campaigns or one-off training sessions, it’s a fantastic option.

But for customer support and internal knowledge management, just creating more content is only solving half the problem. The real challenge is providing fast, accurate answers and automating resolutions whenever possible. A static video can’t do that, but an AI agent that’s deeply connected to all your knowledge can.

If you’re ready to shift your focus from simply making content to actually automating resolutions, you can get started with eesel AI in minutes.