The ultimate Salesforce AI tools list for 2025

Salesforce is a monster of a platform, right? It’s the top CRM for good reason, and the AI they’ve built with Einstein is genuinely powerful. But let's be real: trying to figure out which AI tools you actually need can feel like wandering through a maze. The ecosystem is huge, and it's tough to know where to even begin.

So many businesses get stuck here. They’re caught between using Salesforce's own AI or a third-party tool, or they’re just trying to figure out which product is for sales and which is for service. You're left with way too many options and not enough straight answers.

That’s exactly why I put this guide together. I’ve spent the time sifting through the noise to build a practical, no-fluff list of the best Salesforce AI tools. We’ll break down what they do, who they’re for, and how they compare, so you can pick a tool and feel good about your choice.

What qualifies for a Salesforce AI tools list?

"Salesforce AI tools" is really just a broad term for a bunch of different apps that use artificial intelligence to make the platform smarter. They handle everything from automating tedious tasks and predicting sales outcomes to personalizing customer conversations. They usually fall into two main categories:

• Native AI Tools: These are the products built and sold directly by Salesforce, like the entire Einstein platform. They’re built right into the core of Sales Cloud and Service Cloud. The biggest upside is that they have seamless, direct access to all the data you already have sitting in Salesforce.

• Third-Party AI Integrations: These are tools from other companies that connect to your Salesforce setup. They often specialize in doing one thing exceptionally well, like automating customer support. Their main strength is flexibility. They can pull knowledge from outside of Salesforce (think Confluence, Google Docs, or Slack) and are usually much faster to get up and running. It’s about adding powerful AI without having to overhaul your existing toolkit.

My criteria for the ultimate Salesforce AI tools list

To make this list genuinely helpful, I didn’t just round up the tools with the most buzz. I focused on what actually delivers value in the real world. Here’s what I looked for:

• Speed to value: How quickly can you get it set up and see results? I gave extra points to tools that don't need a six-month project plan.

• Specific use case: Does it solve a real, specific problem? Whether it’s for customer support, sales forecasting, or writing code, the tool needed to be a specialist.

• Plays well with others: How good is it at integrating? The best tools connect with your entire tech stack, not just Salesforce.

• Control and customization: Can you actually tweak the AI to sound like your brand? Being able to set the rules and control responses is a must.

• Clear ROI: Is the return on investment obvious? This could be saving time, cutting costs, or helping your team close more deals.

Salesforce AI tools: Comparison table

Here's a quick side-by-side look at the tools we’ll be diving into.

Tool	Primary Use Case	Type	Key Feature	Pricing Model
eesel AI	Customer Service & ITSM Automation	Third-Party	Unifies knowledge from all sources (docs, tickets, etc.)	Subscription-based (no per-resolution fees)
Salesforce Einstein for Service	Customer Service Automation	Native	Deep integration with Service Cloud data & workflows	Add-on license / Included in higher editions
Salesforce Einstein for Sales	Sales Productivity & Forecasting	Native	Predictive lead & opportunity scoring	Add-on license / Included in higher editions
Einstein for Developers	Salesforce Code Generation	Native	Apex & LWC code generation from natural language	Included with Salesforce platform
Moveworks	Internal IT Support & Employee Service	Third-Party	Conversational AI for internal helpdesks	Custom / Enterprise contracts

The top 5 Salesforce AI tools for 2025

Alright, let's get into the specifics. Here are the top tools that made my list.

1. eesel AI

A screenshot of the eesel AI landing page, a top choice on the Salesforce AI tools list.

If you want powerful support automation without the massive implementation headache, eesel AI is your answer. Instead of forcing your entire world into Salesforce, it connects to the helpdesks you’re already using, like Zendesk, Freshdesk, and Jira Service Management. Its real magic is how it unifies all your company knowledge, from old tickets and help centers to docs in Confluence or Google Docs, to give customers accurate, relevant answers.

What really sets it apart is the dead-simple, self-serve setup. You can actually go live in a few minutes, not a few months, and you don’t have to sit through a single sales demo if you don't want to. It also lets you simulate how the AI will perform on your past tickets, which is fantastic for testing things out risk-free and getting your team on board. You get full control over what gets automated, so you can start small and expand when you’re comfortable.

Pros:

• Connects to all your knowledge sources, not just what's locked inside Salesforce.

• Genuinely self-serve setup lets you get started for free without talking to a salesperson.

• The simulation mode is great for testing on your own data before flipping the switch.

• The pricing is straightforward and predictable, with no surprise per-resolution fees.

Cons:

• It works within your helpdesk, so it’s not a native part of the Salesforce CRM interface.

• It's built specifically for customer support and internal knowledge use cases.

Pricing:

eesel AI’s pricing is easy to understand. Plans are based on usage and include all the core products.

• Team Plan: Starts at $299/month ($239/mo if billed annually) for up to 1,000 AI interactions. This includes the AI Copilot for agents and Slack integration.

• Business Plan: $799/month ($639/mo if billed annually) for up to 3,000 interactions. This plan unlocks the best stuff, like training on past tickets and bulk simulations.

• Custom Plan: For enterprise needs with unlimited interactions and other advanced features.

2. Salesforce Einstein for Service

Einstein for Service is Salesforce's own AI for customer support. It's designed to live and breathe inside Service Cloud, using your CRM data to power things like Einstein Bots for chat, Case Classification for routing tickets, and Article Recommendations for agents.

This is the go-to choice for companies that are fully committed to the Salesforce ecosystem. If your team spends its entire day in the Service Cloud console and all your knowledge is in Salesforce Knowledge, the integration is top-notch. It feels like a natural part of the platform because it is.

Pros:

• Incredible integration with Salesforce cases, contacts, and other objects.

• Everything runs on a single, unified data model inside Salesforce.

• It’s a complete suite of tools, from chatbots to agent-assist features.

Cons:

• It can be a beast to set up and train properly. We're talking a lot of time and resources.

• It becomes pretty limited if your important knowledge lives outside of Salesforce. If your engineers keep their docs in Confluence, Einstein for Service has no idea they exist.

• The pricing is famously complicated, often bundled into expensive plans or sold as add-ons that are hard to keep track of.

Pricing:

The cost for Salesforce Service Cloud really depends on your plan.

• Enterprise Edition: $175/user/month (billed annually). Includes basic AI features.

• Unlimited Edition: $350/user/month (billed annually). Adds Einstein Bots and Salesforce Knowledge.

• Unlimited+ Edition: $500/user/month (billed annually). Includes the full suite of AI tools.

Be aware that many key features, like chatbots, often require paid add-ons even on the more expensive plans.

3. Salesforce Einstein for Sales

A screenshot of the Salesforce Einstein for Sales landing page, a leading solution on the Salesforce AI tools list.

Einstein for Sales is built to help sales teams focus their efforts. Its main features are all about prediction: Opportunity Scoring, Lead Scoring, and Account Insights. It analyzes your historical sales data to tell you which leads are worth chasing, which deals are likely to close, and which accounts might need a nudge.

For sales teams that do everything inside Sales Cloud, it's a great way to get data-driven advice without having to switch screens. It helps reps focus on the right deals and gives managers a more accurate forecast backed by AI.

Pros:

• It puts scores and insights right on the Salesforce records your team already uses every day.

• It automates some of the more tedious parts of sales, like logging activities.

• It can genuinely help with forecast accuracy by taking some of the guesswork out of the equation.

Cons:

• The predictions are only as good as your data. If your Salesforce data is a mess, Einstein's insights won't be very helpful.

• The "insights" can sometimes feel a bit generic unless you have a ton of clean data for it to analyze.

• Just like the service version, its usefulness depends on all your important data already living in Salesforce.

Pricing:

Salesforce Sales Cloud pricing uses a similar tiered model, with most AI features reserved for the higher-priced plans.

• Enterprise Edition: $175/user/month (billed annually). Some AI features are included.

• Unlimited Edition: $350/user/month (billed annually). This adds predictive AI like Lead and Opportunity Scoring.

• Unlimited+ Edition: $500/user/month (billed annually). Includes the full AI suite.

Many features are sold as a "Sales Cloud Einstein" add-on, which costs extra for most plans.

4. Einstein for Developers

A screenshot of the Einstein for Developers landing page, an essential tool on the Salesforce AI tools list.

Einstein for Developers is basically Salesforce's version of GitHub Copilot. It's an AI assistant that works in your code editor (like VS Code) and helps you write code for the Salesforce platform. You can give it a simple prompt, like "write an Apex trigger for new contacts," and it will generate the code for you.

This tool is a huge time-saver for any technical team building on Salesforce. It's great for churning out boilerplate code, creating test classes, and even explaining what a complicated bit of code does. It helps standardize how your team writes code and can really speed up development.

Pros:

• It’s trained specifically on Apex, LWC, and other Salesforce languages.

• It generates code, tests, and comments right where you're working.

• It helps newer developers learn the ropes faster and encourages best practices.

Cons:

• It’s still fairly new, so any code it generates needs a careful review from an experienced developer.

• It’s not as flexible as a general-purpose tool like GitHub Copilot if your project uses a lot of non-Salesforce code.

Pricing:

This one is nice and simple: Einstein for Developers is included with the Salesforce platform at no extra charge.

5. Moveworks

A screenshot of the Moveworks landing page, featured on the Salesforce AI tools list for internal support.

Moveworks is a conversational AI platform focused entirely on solving internal employee problems, think IT helpdesk tickets, HR questions, and facility requests. It connects to systems like ServiceNow and Jira and works inside the chat tools employees already use, like Slack and Microsoft Teams.

It's on this list because it’s a great example of a specialized third-party tool that handles a problem adjacent to your CRM. While Salesforce manages your external customers, Moveworks takes care of your internal ones, and it does it very well.

Pros:

• It's excellent at understanding and resolving a wide range of internal IT and HR issues through chat.

• It integrates deeply with a ton of enterprise systems, not just Salesforce.

• It gives employees a simple, intuitive chat experience to get help.

Cons:

• It's built for large companies and has a price tag to match.

• You won't find a pricing page on their site. You have to go through a full sales process, which usually means a big investment and a long-term contract.

• The setup is a guided, and often long, process with their team.

Pricing:

Moveworks uses custom enterprise pricing, which you can only get by requesting a demo.

This video provides a great overview of the top Salesforce AI tools and how they can transform your business processes.

How to choose the right Salesforce AI tool

Feeling a little overwhelmed by the options? That’s totally normal. Here’s a simple way to think through your decision.

• Start with your problem, not the product. Before you look at any tools, get really specific about what you’re trying to fix. Is it that your response times are too slow? Or that your sales team is wasting time on dead-end leads? A clear problem makes finding the right solution much easier.

• Figure out where your knowledge lives. Where is your company's brain? If everything is perfectly organized in Salesforce, a native tool could be a great fit. But if your information is scattered across Confluence, Google Docs, and old support tickets, you absolutely need a tool that can connect to all of it. An AI that can’t see all your info isn't very smart.

• Think about speed-to-value. The AI world moves fast. A tool that takes six months to implement is a huge risk. Look for solutions you can test and get value from quickly. A tool that lets you simulate its performance and launch in a day is always a safer bet.

• Look beyond the license fee. The sticker price is just one part of the cost. You also have to think about implementation time, developer hours, and ongoing upkeep. A self-serve tool that your team can manage themselves is often much more cost-effective in the long run than a "cheaper" tool that requires expensive consultants.

Add AI without replacing your stack

The Salesforce AI ecosystem is powerful, there's no doubt about it. Native tools like Einstein are a solid choice if you're all-in on the platform and all your data is already there. But for most companies, reality is a bit messier. That’s where third-party tools shine, offering a faster, more flexible way to solve a specific problem.

When it comes to customer and internal support, the secret is using all of your company's knowledge, no matter where it lives. The future isn't about getting locked into one platform; it's about using smart tools that break down silos and work with the tech you already have.

Ready to see how quickly you can get your support automated? Start your free eesel AI trial and you can have a working AI agent in just a few minutes.