What happened to OctoAI pricing? A 2025 guide

Stevia Putri
Written by

Stevia Putri

Amogh Sarda
Reviewed by

Amogh Sarda

Last edited October 1, 2025

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If you’ve been googling “OctoAI pricing” lately, you’ve probably noticed something… well, missing. Like, the entire pricing page. It’s not just you. The straightforward info that once defined the promising AI startup has disappeared, leaving a lot of developers scratching their heads.

The short answer is a big one: OctoAI was acquired by NVIDIA in late 2024.

This guide will walk you through what that acquisition actually means for OctoAI’s products, why you can’t just look up their pricing anymore, and what it all means for your business. More importantly, we’ll point you toward a more direct and transparent way to get started with an AI solution that actually works with you, not against you.

What was OctoAI, and what was the original OctoAI pricing?

Before it became part of the NVIDIA universe, OctoAI was making waves as a startup focused on making generative AI more efficient, customizable, and easier for developers to use. It was a platform built for engineers, with a clear mission to solve some of the biggest headaches that come with deploying AI models.

Their whole pitch was built around a few core ideas:

  • Making AI cheaper and faster: OctoAI was all about optimizing AI systems to get the best possible performance without breaking the bank. The goal was to make running powerful models something more companies could afford.

  • Freedom from hardware lock-in: A huge part of their appeal was that their platform could run on different kinds of chips. This gave businesses the flexibility to use hardware from various vendors, so they weren’t stuck in a single ecosystem. For companies that wanted to stay in control of their own tech stack, this was a massive plus.

  • Ready-to-go solutions: They got a lot of attention for specific, fine-tuned models, like their version of Stable Video Diffusion (SVD) on the AWS Marketplace. It was an optimized, plug-and-play solution for creating video from images. But if you check out that AWS listing today, you’ll see it’s no longer available for new customers, a direct result of the acquisition.

Simply put, OctoAI was seen as a great tool for companies that wanted to build with generative AI but didn’t want to get bogged down in the nitty-gritty of model optimization and infrastructure.

This video features OctoAI's founder discussing the company's mission to streamline AI development for developers.

The big news: NVIDIA acquired OctoAI

Then, on September 30, 2024, the game changed. NVIDIA acquired OctoAI for a reported $250 million. From NVIDIA’s standpoint, it was a brilliant move. The company already rules the AI hardware world with its GPUs, and buying OctoAI was a way to beef up its software game and create a more complete, all-in-one generative AI package for its big enterprise customers.

This is a classic story in the tech world: a giant buys a smaller, innovative company to absorb its tech, bring its talented people on board, and remove a potential competitor from the field. By folding OctoAI’s software into its own ecosystem, NVIDIA can now offer a solution that’s even more tightly bound to its hardware. Great for them, but for OctoAI’s customers, the change was immediate.

What is the actual OctoAI pricing now?

Let’s cut to the chase: there is no public, standalone OctoAI pricing anymore. The company has been completely absorbed, and its technology is being woven into NVIDIA’s larger enterprise products, like NVIDIA AI Enterprise.

So what does that mean if you want to use their tech?

Instead of a simple pricing page, you now have to go through the full NVIDIA corporate sales experience. That usually looks something like this:

  • Getting in touch with a sales rep.

  • Sitting through discovery calls and mandatory demos.

  • Waiting for a custom quote that’s tailored to your company.

  • Signing a long-term, complex enterprise contract.

The easy, self-serve model that let teams sign up, play around, and deploy on their own schedule is gone. Pricing is now hidden inside a much bigger, more complicated, and far less transparent system.

This move away from transparency and self-service is a huge roadblock for teams that just want to get things done. Instead of trying out a tool on your own time, you’re now pulled into a sales cycle that can drag on for weeks or even months. It’s a totally different way of doing things, and it doesn’t mesh well with how modern teams like to work.

What the change in OctoAI pricing means for you

The acquisition might be great for NVIDIA, but it creates a few new headaches for companies that were looking at OctoAI or similar tools.

No more trying before you buy

The biggest immediate change is the loss of the self-serve option. You can’t just sign up and start building anymore. This is a massive barrier for engineering and support teams who want to experiment with a solution and see if it works before dedicating serious time and money to it. When you’re forced into a sales-led process, all that creative momentum can just fizzle out.

The danger of getting locked in

A big part of OctoAI’s original charm was that it worked with different hardware. Now that it’s part of a hardware-first company, you can be pretty sure its technology will be fine-tuned for (if not exclusive to) NVIDIA GPUs. This takes away your flexibility to choose the best or most cost-effective hardware for your projects and pulls you deeper into a single company’s world, making it that much harder to switch if you need to down the road.

Murky costs and complexity

Enterprise contracts are rarely straightforward. What used to be a clear, usage-based price is now probably bundled with other NVIDIA services, making it tough to figure out the true cost of what you’re getting. This complexity can hide surprise expenses, which is the exact opposite of the predictable pricing that startups and growing businesses rely on to manage their budgets. Nobody wants to be punished with a higher bill just because they had a successful month.

The alternative to opaque OctoAI pricing: A clear, self-serve approach to AI

The disappearance of OctoAI’s accessible model really highlights a gap in the market. Businesses need powerful AI tools, but they don’t want the headaches, hidden costs, and vendor lock-in that come with old-school enterprise software.

This is where a different approach comes in. Instead of forcing you into a sales funnel, the right AI platform should let you get your hands dirty right away.

Go live in minutes, not months

Unlike the new NVIDIA-driven process, platforms like eesel.ai are built from the ground up to be fast and simple. You can sign up and launch an AI agent all by yourself, without ever having to talk to a salesperson.

With one-click integrations for help desks like Zendesk, Freshdesk, and Intercom, you can plug eesel AI directly into the tools you already use. There’s no need to rip out your current setup or spend months on a painful implementation project.

Unify your knowledge, minus the hassle

A smart AI needs access to all your company knowledge, not just what’s sitting in one help center. eesel AI connects to all your scattered sources of information. It can learn from your past support tickets to nail your brand’s voice, pull info from internal wikis in Confluence or Google Docs, and even be deployed in Slack to answer internal questions. It’s a world away from the massive data projects often required for enterprise-level tools.

A screenshot showing the eesel AI agent answering questions directly within Slack, unifying knowledge from various sources.::
A screenshot showing the eesel AI agent answering questions directly within Slack, unifying knowledge from various sources.::

Transparent pricing you can actually understand

Most importantly, you shouldn’t have to guess what your bill will be. eesel AI was built on the idea that pricing should be clear and fair. Our plans are based on the capacity you need, not how many tickets you resolve. This means you’ll never get a surprise bill after a busy month. Our pricing is public, easy to understand, and designed to grow with you.

PlanMonthly (bill monthly)Effective /mo AnnualKey Features
Team$299$239Up to 1,000 AI interactions/mo, Train on docs, Copilot, Slack.
Business$799$639Up to 3,000 AI interactions/mo, Train on past tickets, AI Actions, Simulation.
CustomContact SalesCustomUnlimited interactions, Advanced security & integrations.

You can always find the full details on our pricing page.

Your path to AI doesn’t have to be complicated

So, while your search for OctoAI pricing might have hit a wall, it actually opens the door to a better way of doing things. Here’s the bottom line:

  1. OctoAI doesn’t exist as a standalone company with its own pricing anymore; it’s now part of NVIDIA.

  2. This change means its tech is now locked behind a corporate sales process, which adds delays and the risk of vendor lock-in.

  3. Thankfully, powerful, transparent, and self-serve AI solutions are out there, and they’re a much better fit for teams that want to move fast and stay in control.

The right AI partner should make your life easier, not harder. A platform like eesel AI is designed to fit right into the tools you already know and love, delivering value from day one with clear, predictable costs. You don’t need a massive budget or a dedicated team of developers to get going.

Ready to see what simple and powerful AI looks like?

Stop getting stuck in sales funnels and waiting for demos. With eesel AI, you can connect your helpdesk and knowledge sources in just a few minutes. Start your free trial today and see for yourself how quickly you can automate support and give your team superpowers.

Frequently asked questions

OctoAI was acquired by NVIDIA in late 2024. As a result, there is no longer a public, standalone OctoAI pricing page or self-serve model available for its services.

The disappearance of public OctoAI pricing is a direct consequence of NVIDIA acquiring the company. Its technology is now integrated into NVIDIA’s broader enterprise solutions, moving away from a transparent, self-serve model.

To inquire about OctoAI pricing (now part of NVIDIA’s offerings), you typically need to contact NVIDIA’s sales team directly. This involves a corporate sales process, including discovery calls, demos, and custom enterprise quotes.

The new model means no "try before you buy" options, a risk of vendor lock-in to NVIDIA hardware, and potentially murky costs tied into complex enterprise contracts. It replaces predictable, usage-based pricing with a less transparent sales-led approach.

Yes, prior to the acquisition, OctoAI offered clear, usage-based OctoAI pricing and a self-serve platform. Developers could easily sign up, experiment, and deploy AI models without needing to go through a lengthy sales cycle.

Absolutely. Platforms like eesel AI offer transparent, public pricing and a self-serve approach, allowing teams to get started quickly without a sales funnel or complex contracts. This provides an alternative to the enterprise-focused OctoAI pricing model.

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Stevia Putri

Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.