Jira pricing: A complete guide to plans and costs in 2025

Jira is one of the biggest names in project management, and for good reason. Teams all over the world use it to get work done. But let’s be honest, figuring out Jira pricing can feel like a project all on its own. Between the different plans, hosting options, and a whole universe of add-ons, it’s easy to feel a bit lost.

That’s why we put this guide together. We’re going to walk through Jira’s pricing for 2025, no jargon, no fluff. We’ll look at the Cloud versus Data Center options, dig into what you actually get with the Free, Standard, Premium, and Enterprise plans, and even point out some of those hidden costs that can sneak up on you. By the end, you should have a much clearer picture of what makes the most sense for your team.

What is Jira?

At its heart, Jira is a tool from Atlassian for tracking projects and issues. It originally started out as a bug tracker for software developers, and you can definitely still see that DNA in the platform. But over the years, it’s grown into something much more flexible.

Today, you’ll find all kinds of teams using it. Engineering teams use it to manage development sprints, IT teams use it for support tickets, and marketing teams use it to track campaigns. Its real magic is how much you can customize it. You can tweak workflows, create custom fields, and design project boards that perfectly match how your team operates. For many businesses, it’s the central hub for getting things done.

A screenshot of a Jira workflow, illustrating the customizable nature of the platform for different team processes.

Jira Cloud vs. Data Center: Your first big decision

Before you start comparing plans, you have to answer a fundamental question: Cloud or Data Center? This is the first major fork in the road, and it has a big impact on your overall costs and how you manage the tool.

Here’s the simple version:

• Jira Cloud: This is the software-as-a-service (SaaS) option. Atlassian hosts and manages everything for you on their servers. For most teams, this is the way to go. Updates happen automatically, you never have to think about server maintenance, and you can be up and running in minutes. It’s built for convenience.

• Jira Data Center: This is the self-hosted version. You run Jira on your own hardware or in a private cloud like AWS or Azure. This option is really for large companies with very specific needs, like strict data residency requirements or complex security protocols that demand total control over the environment.

It’s also worth knowing that Atlassian is putting all its energy into the Cloud platform. They’re phasing out Data Center, with the end-of-sale for new licenses on March 30, 2026, and the final end-of-life on March 28, 2029. The message is pretty clear: the future is in the cloud.

The pricing models are completely different, too. Jira Cloud is typically priced per user, per month, so it can grow with you. Data Center is sold in big user tiers (the smallest is 500 users) and involves a hefty annual fee, not to mention the cost of your own servers and the people to manage them. For most companies, the Cloud is the more practical and budget-friendly choice.

A full breakdown of Jira pricing for cloud plans

Jira Cloud has four main plans, each designed for teams of different sizes and needs. Let’s walk through them one by one to see what you get for your money.

The free plan for small teams getting started

• Pricing: $0. Seriously, it’s free forever.

• Who it’s for: This plan is perfect for small crews of up to 10 people, startups who are just testing the waters, or anyone wanting to kick the tires on Jira’s basic features without pulling out a credit card.

• Key features: You actually get a lot for free. You can create unlimited projects, build custom workflows, and use all the essential views like Kanban boards, lists, and timelines.

• Key limitations: As you’d expect, there are some trade-offs. You’re hard-capped at 10 users and 2 GB of file storage, which can fill up surprisingly fast if you’re attaching a lot of files to tickets. Your automation is limited to 100 runs per month, and you can’t set up any specific user roles or permissions. For support, you’re limited to asking questions in the Atlassian Community forum, so you’ll be doing your own troubleshooting.

The standard plan for teams that are growing

• Pricing: The Standard plan comes in at $8.60 per user, per month. That price per user gets a bit lower as your team gets bigger.

• Who it’s for: This is the sweet spot for most teams who have hit the limits of the Free plan and need more storage, control, and support.

• Key features: You get everything from the Free plan, but the limits are much higher. The user cap shoots up to 100,000, storage is a generous 250 GB, and you get 1,700 automation runs each month. The most important upgrade, though, is access to user roles and advanced permissions. This gives you fine-tuned control over who can see, edit, and manage different parts of your projects. You also get access to Atlassian’s support team during your local business hours.

• Limitations and where to enhance: The Standard plan also includes Atlassian’s native AI (branded as Rovo), which can help with things like search. It’s a nice touch, but it has one big blind spot: it only knows what’s inside Atlassian products. It has no idea about the crucial project plans living in your Google Docs, the solutions to past problems sitting in other help desks, or the important decisions being made in Slack.

This is where a tool like eesel AI can make a real difference. It connects to your Jira Service Management instance but also taps into all your other knowledge sources. The result is a much smarter AI that has the full context of your company’s know-how, helping it resolve a much wider range of issues without forcing you into a more expensive Jira plan just to get better AI.

The premium plan for scaling organizations

• Pricing: The Premium plan starts at $17 per user, per month, and just like Standard, the per-user cost goes down as you add more people.

• Who it’s for: This plan is designed for organizations that are scaling quickly and need more advanced features, better reliability, and a whole lot more automation.

• Key features: You get everything in Standard, plus unlimited storage, which is a huge deal for large teams. The main attractions here are Advanced Roadmaps for planning work across multiple projects, a sandbox environment where you can safely test changes before they go live, and a major automation boost to 1,000 runs per user each month. You also get a 99.9% uptime guarantee (SLA) and 24/7 Premium Support.

• Limitations: The biggest hurdle here is the price tag. At more than double the cost of the Standard plan, it’s a pretty big leap. The features are powerful, but you’re still paying a lot for an automation engine that is mostly limited to the Atlassian ecosystem.

The enterprise plan for large, complex businesses

• Pricing: You’ll have to talk to Atlassian for a quote here. This plan is billed annually and is for organizations with at least 800 users.

• Who it’s for: This one is for the big leagues, global companies that need the highest level of security, governance, and support available.

• Key features: The Enterprise plan is the whole package. It includes everything in Premium and adds several top-tier features. You get unlimited automation, the ability to run multiple, separate Jira sites for different departments, and access to Atlassian Analytics and Data Lake for deep insights across all your Atlassian tools. It also comes bundled with Atlassian Guard for security features like Single Sign-On (SSO). To top it all off, you get a 99.95% uptime SLA and 24/7 dedicated support from their senior team.

Understanding the hidden costs of Jira pricing

Picking a plan is just the start. Your monthly subscription is the baseline cost, but a few other things can increase your total bill. It pays to know about these ahead of time.

The Atlassian Marketplace and its impact on Jira pricing

One of Jira’s biggest strengths is its customizability, which often comes from the Atlassian Marketplace. It’s like an app store for Jira, with thousands of apps that add functionality for things like time tracking, advanced reporting, or connecting to your CRM. While some apps are free, many of the best ones have their own per-user monthly fee. This can add up quickly and significantly increase your total cost.

The Atlassian Marketplace, where users can find apps that may impact their overall Jira pricing.

Instead of trying to patch together a bunch of different AI apps from the marketplace, which can get expensive and be a pain to manage, a single, unified platform can be a much better approach. For instance, eesel AI provides a full suite for support automation (like AI-powered triage and agent assistance) in one package. This is often more predictable and cost-effective than trying to manage a handful of different app subscriptions.

How different products affect your total Jira pricing

Another thing that trips people up is that Atlassian’s products are priced separately. Jira Software, which is built for development teams, is priced per user. But Jira Service Management, built for IT and support teams, is priced per agent.

Many companies need both. A developer who sometimes needs to help with a customer support ticket might need a paid license for both products. These costs are separate and can stack, so it’s important to figure out exactly who on your team needs access to which system.

The self-service portal in Jira Service Management, illustrating how different products can affect total Jira pricing.

Platform-level add-ons and their effect on Jira pricing

Finally, Atlassian sells other platform-wide products that work with Jira but cost extra. For example, if you’re not on the Enterprise plan, you might need to buy a separate subscription to Atlassian Guard to get security features like enforced two-factor authentication. These add-ons are valuable, but they need to be factored into your overall budget.

The pricing page for Atlassian Guard, an example of a platform-level add-on that affects Jira pricing.

Jira pricing plans at a glance

To make it a little easier to compare, here’s a quick summary of the key differences between the Jira Cloud plans.

Feature	Free	Standard	Premium	Enterprise
Price (per user/mo)	$0	Starts at $8.60	Starts at $17	Custom
User Limit	10	100,000	100,000	100,000+
Storage	2 GB	250 GB	Unlimited	Unlimited
Automation Rules/mo	100 (total)	1,700 (total)	1,000 (per user)	Unlimited
Key Features	Basic project management	Advanced permissions, AI	Advanced planning, Sandbox	Multi-site, Atlassian Analytics
Support	Community	Local Business Hours	24/7 Premium	24/7 Enterprise
Uptime SLA	None	None	99.9%	99.95%

For any large organizations still looking at a self-hosted option, Jira Data Center pricing begins at $51,000 a year for 500 users of Jira Software.

This video explains the different Jira pricing tiers available in 2025 to help you choose the best plan.

Choosing the right Jira pricing plan for you

At the end of the day, Jira’s pricing is built to grow with your company. The Free plan is a great way for small teams to get started, the Standard plan has everything most growing businesses need, and the Premium and Enterprise tiers offer the muscle and security that large organizations require.

The right plan for you really depends on your team’s size, budget, security needs, and whether you need advanced features like unlimited automation or cross-project roadmaps. And while Jira is a fantastic place to track your work, getting the most out of it with automation and AI can get expensive, especially since its native tools are cut off from the rest of your company’s knowledge.

You’ve already chosen Jira to organize your work. The next step is to connect it to an AI that understands all your company’s knowledge. With eesel AI, you can get powerful AI agents and copilots running in minutes, not months, and connect them to the tools you already rely on every day. Unify your knowledge, automate your support, and make your Jira instance smarter than ever.