An honest review of HubSpot Copilot: Features, limitations, and a better alternative

You’ve probably heard the pitch: AI inside your CRM is going to change everything. It’s supposed to streamline your work, automate all the boring tasks, and basically give your team superpowers.

But when you actually start using a built-in tool like HubSpot Copilot, does it feel like a revolution? For a lot of people, the answer is… not really.

Too often, you hit frustrating walls. The AI can’t see half your data, the performance is underwhelming, and it just doesn’t seem to get your business. This is our no-fluff guide to what HubSpot Copilot actually does, where it shines, and where it stumbles, based on what real users are saying. We’ll also look at another way to get AI working for you, one that actually solves these common problems.

What is HubSpot Copilot?

Alright, first things first: what are we even talking about? HubSpot’s AI branding is a little all over the place. You’ll hear about "Breeze," which is their umbrella term for all things AI. But the tool most people are calling HubSpot Copilot is technically named "Breeze Assistant."

Just think of it as HubSpot’s built-in AI buddy. It lives right inside the platform and is supposed to help with things like prepping for meetings or drafting emails by using your CRM data. It’s not a separate app you have to open; it’s just there while you work in the Marketing, Sales, and Service Hubs.

Key features of HubSpot Copilot

So what can HubSpot Copilot actually do? If you look at the feature list, it sounds pretty impressive. Let’s walk through what it’s meant to handle for your different teams.

HubSpot Copilot for marketers: Creating and remixing content

HubSpot Copilot is supposed to give marketers a hand with content. It includes an AI Blog Writer, an AI Email Writer, and a "Content Remix" feature that can turn existing content into a social post or email.

It’s pretty useful for beating writer’s block or getting a first draft on the page. Without leaving the HubSpot editor, you can highlight some text and ask the AI to rewrite it, make it shorter, or change the tone.

A look at the content generation feature in HubSpot Copilot.

HubSpot Copilot for sales teams: Prospecting and reporting

For the sales crew, there’s a Prospecting Agent designed to help with lead research. A popular feature is the "Summarize this call" button, which pulls a summary from call transcripts. It saves reps from having to listen back to a whole conversation just to find the key takeaways.

It also helps with meeting prep by pulling details from your CRM’s contact and company records. And its AI-powered sales reporting is designed to spot key trends in your pipeline data for you.

An overview of the sales pipeline feature in HubSpot Copilot.

HubSpot Copilot for service teams: Support and knowledge management

And for your service team, HubSpot Copilot steps in with a Customer Agent to help field support questions and a Knowledge Base Agent to help write help articles. It can also go through customer feedback from surveys and summarize the responses, so you can spot common issues without reading every single entry.

This video provides a deep dive into the features and power of HubSpot Copilot.

The reality: Common HubSpot Copilot limitations

That all sounds great, right? But here’s where the reality starts to diverge from the marketing copy. When you talk to people using it every day, a few major headaches keep popping up that stop HubSpot Copilot from being a true assistant.

The problem of data silos

The single biggest complaint about HubSpot Copilot is that it’s trapped inside HubSpot. Your team doesn’t just work in your CRM, right? You’ve got crucial info in Confluence, project details in Google Docs, and constant chatter in Slack.

A co-pilot needs to be able to use the context from all those resources.

Reddit

When your AI can’t see any of that, it’s working with blinders on. As one user on Reddit put it, "A co-pilot needs to be able to use the context from all those resources." Without that context, you get generic, incomplete answers because the AI simply doesn’t have the full story.

Lack of deep context and unreliable answers

This blindness to outside data leads to another big problem: the AI’s answers can be, well, pretty useless. Some users have even described the responses as "hot garbage" because the AI doesn’t seem to understand the substance of a conversation.

For instance, instead of analyzing the nuances of a customer call, the Copilot might just spit back basic information that’s already sitting in the contact’s CRM properties. That doesn’t save anyone time or add any real value. For any task that needs real understanding, the tool can feel completely unreliable.

Limited customization and control

HubSpot Copilot is pretty rigid. You can’t really teach it your company’s specific voice or tweak its workflows to match how your team actually works. It’s their way or the highway, and that’s often more frustrating than helpful. Most businesses have their own unique processes, and a tool that forces you to change for it, instead of the other way around, is a tough sell.

Missing key integrations

And if your team runs on Microsoft 365, you might be in for a wait. A native integration between HubSpot and Microsoft 365 Copilot is still just "in planning," according to HubSpot’s community forum. This kind of gap forces teams to rely on clumsy workarounds like manually copying and pasting information between their most-used tools.

HubSpot Copilot pricing: What does it really cost?

Let’s talk money. HubSpot’s AI pricing can feel a bit like a maze.

Sure, you get a taste of AI on the cheaper plans, but all the powerful features, the "Breeze Agents," are locked away in the pricey Professional and Enterprise tiers. So, to really use the AI as intended, you’re often looking at a big jump in your bill.

On top of that, some features use a credit system. Breeze Intelligence, for example, starts at $42 a month for 100 credits. This can quickly lead to unpredictable costs that grow as your team uses the tool more. Nobody likes getting a surprise bill just because their team was being productive.

A look at the pricing tiers for HubSpot Copilot.

A better HubSpot Copilot alternative: Unify your tools with eesel AI

So if the built-in AI is stuck in a box, what’s the alternative? Instead of settling for an AI that only sees part of the picture, imagine one that connects to everything your team uses. That’s the whole idea behind eesel AI.

Break down data silos instantly

Remember that huge problem with data silos? eesel AI is built to fix that. It hooks up in a few clicks to your help desk (like Zendesk or Gorgias), your team chat (Slack or MS Teams), and all those docs scattered across Confluence or Google Docs. It learns from your tickets, your wikis, and your conversations, so its answers are actually accurate and helpful.

Get total control over your automation

Unlike HubSpot’s rigid approach, eesel AI puts you in charge. Using a simple prompt editor, you can tell it exactly how to talk, what kinds of tickets to handle, and even set up custom actions. Need it to pull order info from Shopify or automatically escalate a ticket? You can do that. This way, the AI adapts to your business, not the other way around.

Go live in minutes with zero risk

Getting started with some AI tools feels like a huge project. eesel AI is different. It’s completely self-serve, so you can be up and running in minutes without ever talking to a salesperson. Best of all, its simulation mode lets you test your setup on thousands of your past tickets before it ever talks to a real customer. You see exactly how it will perform and what your ROI will be, taking all the guesswork out of the process.

Predictable pricing without penalties

eesel AI’s pricing is straightforward. You pay for a set number of AI interactions per month. That’s it. No weird credits, no penalties for being successful. Your bill is predictable, period.

Moving beyond a platform-locked AI

Look, HubSpot Copilot isn’t a bad idea. Having AI in your CRM is a great goal. But in its current state, it’s just too boxed in. The data blindness and lack of flexibility mean it often fails to deliver on its core promise.

The best AI isn’t one that’s locked inside a single app. It’s one that works across all of them, learning from your entire company’s knowledge. That’s how you get the smart, context-aware help that was promised in the first place. An external AI platform that connects all your knowledge and gives you full control is what delivers the efficiency that tools like HubSpot Copilot often miss.

Ready to see what a truly integrated AI can do for your team? Try eesel AI for free and connect your knowledge sources in minutes.