An expert's guide to the Gorgias Revenue Report: What you need to know

For a long time, customer support was seen as just a "cost center." It was something you had to pay for, but figuring out how it actually helped the bottom line was a bit of a mystery. That's all changing. Smart ecommerce brands now realize that a great customer experience is one of the best ways to drive revenue. Every support ticket is a chance to build a relationship, fix a problem, and maybe even land a sale.

To really lean into this, you need tools that can measure what your support team is actually doing. This is where features like the Gorgias Revenue Report come into play. It provides a powerful way to connect the dots between a support chat and a sale.

In this guide, we'll walk through what the Gorgias Revenue Report is, how it works, and how to maximize its value for your brand. We’ll also look at how newer AI tools can complement these insights to give you an even clearer idea of your support ROI in 2026.

What is the Gorgias Revenue Report?

Simply put, the Gorgias Revenue Report is a feature that puts a clear dollar figure on your support team's work. It helps you see how many support conversations lead to a sale, which helps highlight your team's role as a source of profit.

It all comes down to a few core numbers:

• Tickets Converted: The total count of support tickets that were followed by a purchase from that same customer within a specific timeframe.

• Total Sales from Support: The big one. This is the total amount of money brought in from orders connected to those converted tickets.

• Conversion Rate: This shows you the percentage of your support tickets that ended with a customer buying something.

So, how does it work? It's a very mature and efficient system. Gorgias connects customer profiles in your helpdesk with their order history in your Shopify store. If a customer who recently opened a support ticket then makes a purchase, Gorgias gives the credit for that sale to the support interaction.

The most important detail here is the attribution window. Gorgias uses a 3-day attribution window for its revenue reporting. This means a sale is counted as "converted by support" when the customer buys something within three days of their ticket being created, highlighting the direct impact of the interaction.

How to analyze your Gorgias Revenue Report

If you’re using Gorgias, digging into the revenue report is an excellent way to understand your team's financial impact. Let's talk about how to get the most out of it.

First, you'll need to be on the Gorgias Pro plan or higher, and your store has to be on Shopify. If you tick those boxes, you can find the report under Statistics > Support Performance > Revenue. Once you're there, you can filter the data by date, specific agents, support channels (like email or chat), and even ticket tags.

The dashboard gives you a couple of helpful charts.

One is Sales per Agent. This is great for managers because it shows you which agents are consistently turning conversations into sales. You might spot agents who are particularly good at recommending products or upselling. It's a useful way to see who your star players are and find positive examples to share with the rest of the team.

The other is Sales per Day. This chart helps you zoom out and see revenue trends over time. You can match these trends with marketing campaigns, product launches, or busy times like Black Friday. Did that new chat widget you added lead to a jump in sales from support? This graph might hold the answer.

Your conversion rate can also tell you a lot. A high rate usually means your agents are excelling at turning customer problems into purchases.

While these numbers provide a fantastic high-level view of your team's success, you can pair them with other tools for even more granular analysis of individual messages. The report acts as a powerful scoreboard for your team's overall performance.

The pros and considerations of the Gorgias Revenue Report attribution model

The Gorgias Revenue Report is a robust tool, and for many brands, it's a vital part of their strategy. Like any specialized tool, it has its particular strengths and areas where it can be complemented.

What the Gorgias Revenue Report does well

• It’s simple and motivating. The report is easy to grasp. "Our team generated $X in sales this month" is a powerful statement that inspires support agents and shows them how they contribute to revenue.

• It creates a direct link to ROI. It draws a clear line from a support ticket to a sale, which makes it much easier to justify your team's budget and demonstrate its value to the rest of the company.

• The Shopify integration is smooth. For stores built on Shopify, the connection is seamless. There’s no complicated setup required: it just works beautifully out of the box.

Considerations for the Gorgias Revenue Report

To get the most complete view of your team's impact, it helps to keep these specific characteristics of the model in mind:

• The 3-day window focuses on immediate impact. This window is designed to track quick conversions. If a customer takes longer to decide on a high-value purchase, the impact might be seen across other metrics, while the Revenue Report stays focused on those direct, fast sales.

• It simplifies attribution by focusing on the closing agent. The report attributes the sale to the agent assigned when the ticket is closed. This provides a clear and straightforward way to track individual contributions while maintaining a simple reporting structure.

• It provides a high-level strategic overview. The report is designed to confirm that sales are happening. For teams who want to dive into the specific macros or articles that led to the sale, this data can be a great starting point for deeper qualitative review.

• It focuses on Gorgias ecosystem data. The report is exceptionally good at tracking everything within the Gorgias and Shopify environment. For knowledge that lives in external tools like Google Docs or Slack, teams often use complementary tools to bridge that information gap.

Beyond the Gorgias Revenue Report: A better way to measure and drive support ROI

Real support ROI comes from making your whole operation run smoothly and giving your agents the right information at the right time. Gorgias provides the foundation for this, and you can build on it with additional tools.

The first step is to bring all your knowledge together to enhance the work your team does in Gorgias. A tool like eesel AI works within the Gorgias ecosystem, connecting directly to the tools you already use - not just Gorgias, but also your internal wikis and team conversations. This creates one place for answers, so agents can find what they need instantly and close deals faster within their Gorgias tickets.

The next step is to use the results from your Gorgias report to understand your support trends even better. While the Gorgias report shows you the results, eesel AI's reporting provides complementary insights. It can point out gaps in your knowledge base that might be preventing even more conversions, acting as a roadmap for constant improvement.

Additionally, eesel AI offers a simulation mode that works alongside your existing setup. You can run the AI on your historical Gorgias data to get a prediction of potential ROI and efficiency gains before you launch new automated processes. It’s a great way to complement the historical data in your Revenue Report with forward-looking predictions.

Pricing comparison: The Gorgias Revenue Report plan and eesel AI

Gorgias offers a range of tiered plans to match different team sizes and needs. Let's see how the options look.

Gorgias's pricing is designed to scale with your ticket volume, offering flexibility as your team grows.

Plan	Price/Month (Billed Monthly)	Key Feature Access
Starter	$10	-
Basic	$60	-
Pro	$360	Revenue Report Unlocked
Advanced	$900	All features

eesel AI is one complementary option that offers predictable pricing based on AI interactions. It can be a great addition to your Gorgias setup, especially if you want to expand your automated capabilities.

Plan	Effective /mo (Annual)	Monthly AI Interactions	Key Features
Team	$239	Up to 1,000	Train on docs, Slack, AI Copilot
Business	$639	Up to 3,000	Train on past tickets, AI Actions, Simulation
Custom	Custom	Unlimited	Advanced integrations, custom controls

Move beyond the Gorgias Revenue Report to actively driving revenue

The Gorgias Revenue Report is a powerful and essential tool. It does a fantastic job of proving that support is a major profit driver and gives teams a clear, motivating metric to work toward. For any ecommerce brand using Gorgias to scale, it's the gold standard for tracking support-driven sales.

By understanding the report's focus on immediate attribution and helpdesk data, you can use it as a cornerstone for your strategy. When you combine the reliability of Gorgias with complementary AI tools that bring in external knowledge, you create a truly world-class support operation.

Ready to see the real impact your support team can have? Sign up for eesel AI and run a free simulation on your past support tickets today. You can find out exactly how to enhance your Gorgias setup and maximize your ROI in just a few minutes.