The ultimate guide to Figma integrations with Sora 2 (and other AI)

It feels like a new AI tool drops every week, right? Each one promises to completely change how we work. For designers, this brings up a huge question: how do we get the wild creative power of models like OpenAI's Sora 2 into Figma, the tool where we spend our entire day?

If you're looking into Figma integrations with Sora 2, you've probably noticed it's a bit of a maze. A quick search turns up a jumble of actual plugins, complicated workarounds, and a whole lot of articles that are more hopeful than helpful.

So, let's clear things up. In this guide, we’ll walk through what’s really possible right now, from simple plugins that generate images to more complex workflows for creating video. And just as importantly, we’ll talk about how to think about AI across your entire product process, from the first sketch all the way to the support ticket.

What are Figma integrations with Sora 2?

First, let's get on the same page. When we talk about "integrating" a design tool with a massive AI model, it can mean a few different things. It’s not always as straightforward as installing a plugin and calling it a day.

What is Figma?

You’re probably already familiar with Figma, but just in case: it's the collaborative design platform where teams design apps, websites, and pretty much any digital product. It's the starting point for wireframes, prototypes, and developer handoffs at thousands of companies.

What is Sora 2?

Sora is the text-to-video AI model from OpenAI that’s been turning heads. You type in a text prompt, and it generates incredibly realistic and creative video scenes. People have started using the term "Sora 2" to refer to the newest, most capable version of this tech.

Here’s the catch, though: a direct, one-click "Sora 2 plugin" for Figma doesn't exist yet. To get its video magic into your design files, you currently have to use APIs and third-party automation tools. We’ll get into what that means in a bit.

Direct AI plugins for Figma

The most direct way to get started with AI in Figma is through the plugins already available in the community. These tools put generative AI right on your design canvas, letting you create assets without having to switch apps.

Generating images with Google Gemini and OpenAI

Thanks to a partnership between Figma and Google, you can use Gemini models right inside your design files. This powers features that let you create and edit images just by writing a prompt. The same tech behind DALL-E from OpenAI is also available through various third-party Figma plugins.

These are great for brainstorming or dropping in placeholder visuals. But they only solve one piece of the puzzle. Once a design is done, the thinking behind it often gets scattered across different documents. This creates a knowledge gap between the design team and the support team who has to field questions about it later. This is where a tool like eesel AI comes in. It connects to your company's knowledge in places like Confluence or Google Docs, ensuring your support team always has the context they need, directly from the source.

Building workflows and diagrams with ChatGPT

Another handy direct integration is the Figma App in ChatGPT. You can link your accounts and simply ask ChatGPT to create flowcharts and diagrams in a FigJam file. This is a huge time-saver in the early stages of a project. Instead of manually dragging boxes and arrows to map out a user journey, you just describe it, and the AI builds it for you. It's a neat way to turn a text idea into a visual map in seconds.

Advanced workflows with automation platforms

For more custom or powerful workflows, you have to look beyond the plugin store. This is where no-code automation platforms like Make.com or Zapier enter the picture. They act like digital glue, connecting different apps to create automated processes.

Think of these platforms as visual builders for workflows. You can create "recipes" or "scenarios" that start with a trigger in one app (like Figma) and then set off a chain of actions in other apps (like OpenAI).

How it works: Connecting Figma to the OpenAI API

Using an automation platform is the closest you can get to true Figma integrations with Sora 2 today. You could set up a workflow where doing something in Figma kicks off a process that calls the OpenAI API to generate a video.

Here’s a rough idea of what that might look like:

1. Trigger: You finish a design in Figma and give the frame a specific tag, maybe "video-ready."

2. Action: That tag triggers your workflow in the automation tool. The tool grabs the text from that Figma frame.

3. Generation: It then sends that text to the OpenAI API as a prompt for Sora, asking it to create a short video based on the design.

4. Delivery: Once the video is ready, the workflow could save it to a cloud drive and pop a notification into a Slack channel for your marketing team.

This is seriously powerful stuff, but it's not exactly a walk in the park. Setting up and maintaining these kinds of workflows requires some technical comfort. It’s definitely more of a developer-friendly solution than a simple plugin for designers. Plus, it’s all focused on creating new things. The bigger challenge is often managing the knowledge about all the things you're creating.

That's where a tool like eesel AI offers a different path. It’s designed to be simple and self-serve, so you can get it running in minutes, not months. It instantly connects all your existing company knowledge, from old support tickets to internal design specs, so your AI support agent is always current without you having to build complicated, custom automations.

This video demonstrates how you can control aspects of Figma from within ChatGPT, streamlining your design workflow with AI prompts.

Thinking beyond plugins: The role of AI in the product lifecycle

If you're only thinking about AI in Figma as a way to make images, you're missing the forest for the trees. The real change is happening across the entire process, from that first idea to the final line of code and even customer support.

Figma is already moving in this direction with its own AI features, like tools that can generate code from a design prompt. This starts to blur the lines between design and development, letting teams ship things much, much faster. A new feature can go from an idea to a live product in a fraction of the time it used to take.

But this speed creates a new bottleneck. The slow part is no longer building the feature; it's making sure the rest of the company can understand, document, and support what was just built.

This infographic illustrates how eesel AI centralizes knowledge from different sources to power support automation.

This is why you need to think about AI holistically. While Figma's AI helps you build the product, eesel AI helps you support it. By learning from your knowledge base, help center, and even past tickets in tools like Zendesk, eesel makes sure your support AI is ready to answer questions about new features the moment they go live. You can even use its internal chat to give your own team an AI assistant that knows everything about your internal design systems stored in Notion or Confluence.

A quick look at the costs

So, what does all this cost? It really depends on the tools you decide to piece together.

• Figma: This is your base subscription, with plans from free to enterprise.

• OpenAI API: This is pay-as-you-go. Image generation costs somewhere around $0.02 to $0.19 per image, and Sora's video generation will likely have a similar usage-based price tag when it's widely available.

• Automation Platforms: Tools like Make.com have their own subscription fees, typically based on how many tasks you run each month.

When it comes to the support automation part of this puzzle, eesel AI's pricing offers a more predictable model. A huge benefit is that there are no per-resolution fees. This means you won’t get a surprise bill at the end of a busy month, which is a common headache with other AI support platforms. Your costs are clear from the start.

Platform	Pricing Model	Key Benefit
Figma	Subscription (Tiered)	Your core design platform
OpenAI API	Pay-as-you-go	Access to powerful models like Sora 2
Make.com	Subscription (Tiered)	Connects your apps with automation
eesel AI	Subscription (Tiered)	Predictable cost, no surprise fees

From faster design to smarter support

Figma integrations with Sora 2 and other AI models are taking shape through three main paths: direct plugins, third-party automation platforms, and native Figma AI features. Each has a role to play in helping you design better and faster.

But as these tools speed up the creation of designs and code, it puts pressure on your company's knowledge to keep pace. The real power of AI is unlocked when you apply it across the whole product journey, connecting the creative work happening in Figma to the real-world experience of your customers and support teams.

Connect your design and support worlds with eesel AI

While you're creating amazing products faster than ever with AI in Figma, let eesel AI handle the support side of things. We complete your AI-powered workflow by bridging the gap between what you build and the people who use it.

• Get started in minutes: Connect your help desk and knowledge sources with a few simple clicks.

• Unify all your knowledge: Train your AI on everything from Confluence design docs to past support tickets.

• Test without risk: Use the simulation mode to see exactly how your AI will answer questions before it goes live.

Start your free trial today and see how eesel AI can complete your AI-powered workflow.