Ever typed "Einstein AI" into Google? You probably got some serious whiplash. On one side, you have Salesforce's heavy-duty AI platform, baked into its massive CRM. On the other, a bunch of mobile apps designed to help students cram for their next exam.
It’s a perfect example of how one name can represent two completely different things. That can get pretty confusing, especially if you're trying to figure out how AI can actually help your business.
Let's clear the air. We're going to run our own little Einstein AI study to break down both types of tools, see what they're good for, and where they miss the mark. Most importantly, we'll talk about a more flexible approach for businesses that need AI to work across all their knowledge, not just the stuff locked in one system.
What is Einstein AI? Understanding the two types
Before we get into the weeds, let's get our terms straight. "Einstein AI" splits into two camps that are built for totally different people with totally different goals.
Einstein AI for the enterprise
First, there's the big one: Salesforce Einstein. This isn’t an app you can just download. It’s a layer of AI built right into the Salesforce platform. Its whole job is to help sales, marketing, and customer service teams work smarter.
A screenshot of the official Salesforce Einstein AI landing page, as examined in our Einstein AI study.It digs through your business data to offer predictions, handle repetitive tasks, and even write things like sales emails or support replies. Think of it as an AI assistant that only lives inside the Salesforce universe, built for companies that are already all-in on that ecosystem.
The other 'Einstein AI': Personal study apps
Then you have the other "Einstein AI." This has become a popular name for a ton of unrelated mobile apps on the App Store and Google Play Store. These tools are for a completely different user: the individual learner.
A screenshot of the Einstein AI study app on the Apple App Store, reviewed in our Einstein AI study.These study apps are pretty simple. They help students and learners take a piece of content, like a PDF or a YouTube video, and quickly get a summary, a transcript, or a pop quiz. They are personal tools for tackling one piece of information at a time.
A screenshot of the Einstein AI study app on the Google Play Store, part of our Einstein AI study.A closer look at Salesforce Einstein AI
Salesforce has put a lot of muscle behind Einstein, making it the smart engine for its whole platform. It’s meant to give companies an edge by using the data they already have sitting in their CRM.
What it does for your business
Salesforce Einstein's features are spread across its different products, or "Clouds," with each one tweaked for a specific job:
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For sales teams: It helps reps close deals by drafting personalized emails, summarizing calls, and flagging which leads are most likely to buy.
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For customer service: It tries to make agents more productive by automatically finding helpful articles during a support chat and creating case summaries.
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For marketing teams: It's all about personalizing marketing campaigns, helping teams build smarter customer journeys and tailor their outreach.
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Einstein Trust Layer: This is a key piece focused on data privacy. It's built to hide sensitive customer info and make sure AI answers come from your company's private data, not the open internet.
This video provides an overview of how Salesforce Einstein integrates AI into its CRM platform, a key focus of our Einstein AI study.
The pricing and implementation headache
But here's the catch. Good luck finding a simple price tag for Salesforce Einstein. The official pricing page is unavailable, and getting a quote usually means going through a long sales cycle. The cost is often bundled into huge enterprise contracts, which makes it a non-starter for teams that just want to try something out.
On top of that, getting Salesforce Einstein up and running is a huge project. It's not a tool you can just turn on. It needs a deep integration with your Salesforce setup and usually means hiring consultants or pulling your own developers off other work. This creates a massive barrier for any company that needs a solution they can roll out quickly.
The problem with scattered knowledge
The real issue with Salesforce Einstein, though, is that it lives in its own world. It's amazing when working with data that's already inside Salesforce. But what about all the other knowledge your company runs on?
In most companies, important information is all over the place. Key conversations are in Slack, project plans are in Confluence, official policies are in Google Docs, and years of great customer solutions are buried in old help desk tickets in platforms like Zendesk.
Salesforce Einstein just wasn't built to connect to all these different places. This creates information silos, leaving your teams to either copy-paste information into Salesforce or just miss out on valuable context. For a business to be truly intelligent, its AI needs to see the whole picture, not just one piece of it.
Understanding the "Einstein AI" study apps
On the flip side, the various "Einstein AI" study apps are popular because they're simple and focused. They do one thing, and they do it pretty well.
App strengths: Summaries, quizzes, and notes
The appeal of these apps is how they handle a single piece of content. You can upload a dense document and get a bulleted summary back. You can give it a lecture video, and it will create a transcript and some flashcards.
This is great for a solo study session where the scope is narrow. For a student trying to boil down a textbook chapter, it's a handy little tool.
The downside of learning in a bubble
That simplicity is exactly why these apps just don't work for a professional team. The learning happens in a vacuum. Each user has their own private library of notes, completely disconnected from the company's central knowledge.
A customer support agent can't use a study app to pull an answer from the company's internal wiki. A new salesperson can't use it to learn from the thousands of support tickets their teammates have already solved. The knowledge isn't shared or collaborative, and that's a deal-breaker for any team.
The business security risk
Then there's the massive security red flag. Using a consumer app to upload sensitive company files is a huge risk. Seriously, think about it. Would you upload your company's private training docs or customer lists to a random app with a fuzzy privacy policy?
The landing page for the Learn Einstein app, which our Einstein AI study identified as a potential security risk for businesses.For most businesses, that's an easy "no." You have no guarantees about where that data is stored, who can see it, or if it’s being used to train other AI models. It’s a compliance nightmare just waiting to happen.
A better way: Unifying your company's brain
So, after our little Einstein AI study, it’s pretty clear neither of these options solves the real knowledge problem most companies have.
The real challenge: Your info is everywhere
The bottom line is that your company's most valuable knowledge is fragmented. The answer to a customer's question might be in a Zendesk macro, a product update in Confluence, a policy in Google Docs, or a quick chat in a Slack channel.
To be effective, your teams need an AI that can connect all those dots in an instant. You need a smart layer that sits on top of all your existing tools and brings that knowledge together, right where your team is already working.
How eesel AI offers a better solution
That’s the exact problem we built eesel AI to solve. It’s an AI platform designed to plug into all your scattered knowledge sources so you can automate support, help your agents, and answer internal questions with the information you already have.
A screenshot of the eesel AI landing page, presented as a solution in our Einstein AI study.Here’s how it fills the gap:
- Get started in minutes, not months. Forget about the long implementation cycles of enterprise software. With eesel AI, you use one-click integrations to connect your help desk, wiki, and other tools. You can set it all up yourself in an afternoon without ever talking to a salesperson.
This flowchart shows the fast, self-serve implementation of eesel AI, a key finding of our Einstein AI study.- Connect all your knowledge, not just one platform. Unlike tools that are locked into one ecosystem, eesel AI learns from everything at once. It connects to your past support tickets, internal wikis, and shared docs to create a single source of truth for your team.
An infographic from our Einstein AI study illustrating how eesel AI unifies scattered company knowledge.- Test it out safely first. Worried about letting an AI loose on your customers? eesel AI’s simulation mode lets you test its performance on thousands of your past support tickets in a safe space. You get real forecasts on resolution rates and cost savings before you go live.
Our Einstein AI study highlights eesel AI's simulation mode, allowing businesses to test the AI safely.- Know what you're paying for. No opaque enterprise contracts here. eesel AI has clear, public pricing based on usage, with no surprise fees per resolution. You know exactly what you'll pay and can start with a monthly plan you can cancel anytime.
This Einstein AI study notes eesel AI's transparent pricing, unlike other enterprise solutions.| Plan | Monthly (bill monthly) | Effective /mo Annual | AI Interactions/mo | Key Features |
|---|---|---|---|---|
| Team | $299 | $239 | Up to 1,000 | Train on websites/docs; AI Copilot for agents; Slack integration. |
| Business | $799 | $639 | Up to 3,000 | Everything in Team + train on past tickets; AI Actions; bulk simulation. |
| Custom | Contact Sales | Custom | Unlimited | Advanced actions; custom integrations; advanced security. |
The right AI for the job
So, what's the takeaway from our Einstein AI study? It really just comes down to using the right tool for the job.
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Salesforce Einstein is a deeply integrated AI for companies that want to improve their processes within the Salesforce world.
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"Einstein AI" study apps are simple, handy tools for an individual learning from a single document.
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Neither of them is built to solve the much bigger business problem of fragmented company knowledge.
For businesses that need a smart AI layer that works with the tools they already use, a purpose-built platform is the way to go. It can automate support, assist agents, and pull instant answers from a unified knowledge base.
Stop letting your valuable knowledge get stuck in silos. See how eesel AI can connect to your tools in minutes and give your team the instant, accurate answers they need. Start your free trial today.
Frequently asked questions
Our Einstein AI study found that Salesforce Einstein is an enterprise platform integrated into the Salesforce CRM for business operations. In contrast, the "Einstein AI" study apps are consumer tools designed for individual learners to process single pieces of content.
Salesforce Einstein primarily operates within its own ecosystem, making it excellent for data already in Salesforce. However, our Einstein AI study highlighted its limitation in connecting to other crucial business knowledge sources like Slack or Google Docs, leading to fragmented information.
The Einstein AI study reveals these apps create knowledge silos, as learning happens in a vacuum with no shared or collaborative features. More critically, using consumer apps for sensitive company data poses significant security and compliance risks for businesses.
Eesel AI connects to all your company's scattered knowledge sources, from help desks to wikis and shared documents, via one-click integrations. This creates a unified knowledge base, enabling teams to access comprehensive answers instantly across all platforms.
Our Einstein AI study pointed out the opaque pricing and lengthy implementation of platforms like Salesforce Einstein. Eesel AI offers clear, public pricing based on usage, and it can be set up in minutes with self-service integrations, avoiding long sales cycles and development work.
Businesses must ensure their AI solution offers robust data privacy and security, guaranteeing sensitive company information is protected and not used to train external models. Unlike consumer apps, a business-focused platform like eesel AI is built with enterprise security and compliance in mind.
Yes, eesel AI offers a simulation mode that allows businesses to test its performance on thousands of past support tickets in a safe environment. This provides real forecasts on resolution rates and cost savings, which is a valuable insight from our Einstein AI study.
