Ever write a Jira ticket that sounded a little too blunt after you hit send? Or a Confluence page that was way too casual for the C-suite? We've all been there. Getting the tone of your writing just right is a constant balancing act, and it’s especially tough when you’re juggling a dozen other tasks.
This is where AI tools are starting to feel genuinely useful. They can help you tweak your writing style in seconds, saving you from that awkward moment of rereading something and thinking, "Oof, I probably could've worded that better."
Atlassian has built its own version of this, called Atlassian Intelligence, right into tools like Jira and Confluence. For teams that live and breathe Atlassian, it's a pretty tempting feature.
In this guide, we’ll walk you through exactly how to use it. We'll also look at the plan options and how it fits into your workflow. Then, we’ll look at a complementary option for teams whose information is spread across multiple platforms.
What is Atlassian Intelligence?
Atlassian Intelligence is a collection of powerful AI features that are now part of Atlassian's cloud products, like Jira, Confluence, and Trello. Think of it as a helpful AI assistant built right into the tools you already use every day. It’s powered by a mix of Atlassian's own tech and models from OpenAI, all working behind the scenes to help you write, summarize, and find things a bit faster.
Its main goal is to make you more efficient by providing deep integration within the Atlassian suite. It can help you draft a Confluence page from a few notes, give you the short version of a long comment thread in Jira, or even translate a "plain English" request into a JQL query.
One of its most talked-about features is the ability to change the tone of your text on the fly, and that's what we're going to focus on here.
How to use the transform content tone feature
Getting the hang of this is actually pretty simple. It works the same way in both Confluence and Jira, so you only have to learn it once.
How it works in Confluence and Jira
Here’s a quick rundown of how to do it:
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Highlight your text: Find the sentence or paragraph you want to adjust in a Confluence page, Jira description, or comment, and select it with your cursor.
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Find the AI icon: As soon as you highlight the text, a small Atlassian Intelligence icon should appear nearby. Just give that a click.
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Choose 'Change tone': You'll see a menu pop up with a few options. Select "Change tone," and you'll get a list of styles to pick from, like Professional, Casual, or Empathetic.
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Review and replace: The AI will provide a new version. If it looks good, you can click a button to replace your original text instantly. If not, you can always tweak the suggestion or just ignore it.
It's a straightforward workflow that can definitely save you from rewriting things over and over again.
Practical use cases
This isn't just a neat feature; it has some real-world uses that can genuinely improve your team's communication.
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Customer support: A support agent can take a technical answer in a Jira Service Management ticket and quickly rephrase it to sound more understanding and helpful for a customer.
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Team collaboration: If you need to provide direct feedback on a project, you can use the tool to ensure the language is constructive and supportive.
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Documentation: You can take casual brainstorming notes from a team meeting in Confluence and instantly polish them into a formal tone for an official project proposal.
Atlassian Intelligence: Key features and considerations
While changing the tone is efficient, it's just one piece of the puzzle. Atlassian Intelligence can do a few other things, and it is built to provide maximum value within the Atlassian cloud.
Beyond changing tone: Other capabilities
To give you the full picture, here are a couple of other things Atlassian Intelligence can handle:
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Summarization: It can generate a quick TL;DR (Too Long; Didn't Read) summary of a long document or a comment thread. This is a lifesaver for getting up to speed on a ticket or project you've just been assigned to.
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Content generation: You can ask it to brainstorm some ideas, turn a block of text into a table, or draft a user story from a simple prompt.
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Improving writing: It can also act as a proofreader, fixing spelling and grammar mistakes or simplifying sentences to improve readability.
Plan options and specialized focus
The features are robust, and they come with specific plan requirements and a focused ecosystem approach.
First, let's look at plan availability. Atlassian Intelligence is a featured benefit of Premium and Enterprise Cloud editions. This ensures that growing organizations have the high-performance AI capabilities they need as they scale. For teams on these plans, the AI is a built-in, ready-to-use asset.
Second is the focused ecosystem integration. Atlassian Intelligence is designed to work deeply with data that lives inside Atlassian products. It is optimized to understand your knowledge base in Confluence and your project history in Jira. This focused approach ensures a secure and streamlined experience within your primary project management environment. For teams looking to incorporate knowledge from broader sources like Google Docs or Slack, using a complementary tool can bridge that gap.
Finally, there’s the streamlined simplicity. The feature is built to be intuitive and easy to use. It focuses on preset styles to maintain consistency across the organization. For teams seeking highly specialized custom brand voices or advanced simulations, there are excellent add-ons that work alongside Jira to provide that extra level of customization.
eesel AI: A complementary tool to unify your knowledge
If your team's knowledge is spread across various platforms, you might look for a tool that works alongside Jira to unify everything. This is where eesel AI fits in. Instead of replacing your existing ecosystem, it’s designed to connect to all of your tools and act as a unified brain for your company.
Expand your knowledge base across platforms
The primary role of eesel AI is that it connects to and learns from all the places your team works. It has over 100 integrations, including Google Docs, Notion, and Slack, in addition to Confluence. It also plugs into help desks like Zendesk and Intercom.
What this means in practice is that the AI can complement Jira by pulling in context from other apps. This results in context-aware answers that help your team work even more effectively within their Jira tickets.
Get started in minutes, with full control
eesel AI is a self-serve option that integrates quickly. You can sign up, connect your knowledge sources, and have an AI assistant ready to support your Jira workflow in just a few minutes.
One feature that complements the Atlassian suite is the simulation mode. Before the AI handles live conversations, you can run it against past support tickets to see exactly how it would have responded. This provides a clear accuracy score and helps you deploy AI with confidence.
You also get a customizable workflow engine. This gives you control to set up rules for how the AI operates alongside your team. You can define which types of tickets to handle and when it should escalate to a human, allowing for a gradual and safe rollout that makes your Jira setup even more powerful.
Pricing comparison: Atlassian Intelligence and eesel AI
When looking at the investment, both tools offer clear value based on your team's needs.
Atlassian plan options
To access Atlassian Intelligence, you can choose a Jira or Confluence Cloud Premium or Enterprise plan. The Premium plan for Jira is around $16 per user per month, and Confluence Premium is about $10.50 per user per month. These plans provide a comprehensive suite of enterprise-grade features, with Atlassian Intelligence included as a core benefit to drive team efficiency.
eesel AI pricing
eesel AI offers transparent, feature-based pricing that works independently of your seat count. The plans are based on usage, so you pay for the specific value the AI provides. This makes budgeting predictable for growing teams that want to enhance their existing tech stack with a monthly, cancel-anytime option.
| Feature | Atlassian Intelligence | eesel AI |
|---|---|---|
| Availability | Included in Premium or Enterprise plans | Available on all plans |
| Pricing Model | Tiered per-user plans with enterprise features | Transparent, usage-based tiers |
| Monthly Option | Available with Atlassian subscriptions | Yes, cancel anytime |
| Knowledge Sources | Optimized for the Atlassian ecosystem | Connects to 100+ apps (Confluence, Google Docs, Zendesk, etc.) |
| Simulation | Not available | Yes, powerful simulation on past tickets for confident deployment |
Is Atlassian Intelligence transform content tone the right AI for your content?
If your team lives in Atlassian and you are looking for a mature, trusted platform, Atlassian Intelligence is a fantastic addition. The tone-changing feature is efficient, well-integrated, and incredibly helpful for maintaining a professional standard across your internal and external communications.
For teams that want to expand their AI's knowledge base even further, eesel AI is a powerful complementary fit. It respects that your knowledge may live across different apps and unifies it into a single source of truth that works alongside your Jira setup. It offers flexible pricing and the control you need to deploy AI with total confidence.
If you are looking for an AI that can learn from all your team's knowledge while keeping your Jira experience as the central hub, it is worth taking a look. You can get started with eesel AI for free.
Frequently asked questions
To use it, simply highlight the text you wish to adjust in a Confluence page or Jira item. An Atlassian Intelligence icon will appear, which you click to select "Change tone" from a menu. You then choose from various styles like Professional or Casual, review the AI's suggestion, and apply it if satisfactory.
Its main benefit is quickly adjusting the register of your writing, which is useful for tasks like refining feedback to colleagues or formalizing notes for leadership. It helps improve clarity and ensures your message is received as intended, saving time on manual rewrites.
This feature is available on Atlassian's Premium or Enterprise Cloud editions for Jira or Confluence. This tiered approach allows Atlassian to provide advanced AI capabilities to teams as they scale their operations.
Atlassian Intelligence is optimized for the Atlassian ecosystem, providing deep integration with data in Jira and Confluence. For teams that also use Google Docs, Notion, or Slack, complementary tools like eesel AI can be used alongside Jira to bridge these platforms.
The feature is designed for ease of use, offering preset tone options to ensure consistency across the platform. While it provides these intuitive styles, teams seeking highly specialized custom brand voices often use specialized add-ons to further enhance their content.
Beyond tone transformation, Atlassian Intelligence also provides summarization of long documents or comment threads, assists with content generation, and improves writing by fixing grammar and simplifying sentences.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
