Atlassian Intelligence transform content tone: A complete guide

Ever write a Jira ticket that sounded a little too blunt after you hit send? Or a Confluence page that was way too casual for the C-suite? We've all been there. Getting the tone of your writing just right is a constant balancing act, and it’s especially tough when you’re juggling a dozen other tasks.

This is where AI tools are starting to feel genuinely useful. They can help you tweak your writing style in seconds, saving you from that awkward moment of rereading something and thinking, "Oof, I probably could've worded that better."

Atlassian has built its own version of this, called Atlassian Intelligence, right into tools like Jira and Confluence. For teams that live and breathe Atlassian, it's a pretty tempting feature.

But is it the right tool for the job? In this guide, we’ll walk you through exactly how to use it. More importantly, we'll pull back the curtain on its real-world limitations and hidden costs. Then, we’ll look at a more flexible alternative for teams whose most important information isn’t all stored in one place.

What is Atlassian Intelligence?

Atlassian Intelligence is a collection of AI features that are now part of Atlassian's cloud products, like Jira, Confluence, and Trello. Think of it as a little AI helper built right into the tools you already use every day. It’s powered by a mix of Atlassian's own tech and models from OpenAI, all working behind the scenes to help you write, summarize, and find things a bit faster.

Its main goal is to make you more efficient, but with one big catch: it only works within the Atlassian ecosystem. It can help you draft a Confluence page from a few notes, give you the short version of a long comment thread in Jira, or even translate a "plain English" request into a complex JQL query.

One of its most talked-about features is the ability to change the tone of your text on the fly, and that's what we're going to focus on here.

How to use the transform content tone feature

Getting the hang of this is actually pretty simple. It works the same way in both Confluence and Jira, so you only have to learn it once.

How it works in Confluence and Jira

Here’s a quick rundown of how to do it:

1. Highlight your text: Find the sentence or paragraph you want to adjust in a Confluence page, Jira description, or comment, and select it with your cursor.

2. Find the AI icon: As soon as you highlight the text, a small Atlassian Intelligence icon should appear nearby. Just give that a click.

3. Choose 'Change tone': You'll see a menu pop up with a few options. Select "Change tone," and you'll get a list of styles to pick from, like Professional, Casual, or Empathetic.

4. Review and replace: The AI will spit out a new version. If it looks good, you can click a button to replace your original text instantly. If not, you can always tweak the suggestion or just ignore it.

It's a straightforward workflow that can definitely save you from rewriting things over and over again.

Practical use cases

This isn't just a neat party trick; it has some real-world uses that can genuinely improve your team's communication.

• Customer support: A support agent can take a dry, technical answer in a Jira Service Management ticket and quickly rephrase it to sound more understanding and helpful for a frustrated customer.

• Team collaboration: You've got to give some direct feedback on a project, but you don't want to sound like a jerk. You can use the tool to soften the language, making it feel more constructive and less critical.

• Documentation: You can take a bunch of casual brainstorming notes from a team meeting in Confluence and instantly polish them into a formal tone for an official project proposal that needs to be shared with leadership.

Atlassian Intelligence: Key features and critical limitations

While changing the tone is cool, it's just one piece of the puzzle. Atlassian Intelligence can do a few other things, but its convenience comes with some serious strings attached. Before you get too excited, let's talk about the catches, because there are a few big ones.

Beyond changing tone: Other capabilities

To give you the full picture, here are a couple of other things Atlassian Intelligence can handle:

• Summarization: It can generate a quick TL;DR (Too Long; Didn't Read) summary of a long document or a chaotic comment thread. This is a lifesaver for getting up to speed on a ticket or project you've just been assigned to.

• Content generation: You can ask it to brainstorm some ideas, turn a messy block of text into a clean table, or draft a user story from a simple prompt.

• Improving writing: It's not just about tone. It can also act as a proofreader, fixing spelling and grammar mistakes or simplifying sentences that are a bit too convoluted.

Hidden costs and limitations

Alright, here's where we get to the fine print. The features sound nice, but they come with some major trade-offs that might make you think twice.

First off, there's the pricing and accessibility. Atlassian Intelligence isn't a freebie thrown into every plan. It’s exclusively available on their Premium and Enterprise Cloud editions. If your team is on a Free or Standard plan, you’re completely out of luck. This means you have to upgrade your entire team to a much more expensive per-user plan just to get access to the AI. For many small to mid-sized teams, that's a non-starter.

Second is the ecosystem lock-in. This is a big one. Atlassian Intelligence is designed to work only with data that lives inside Atlassian products. It can't learn from your company's knowledge base in Google Docs, your project plans in Notion, your past customer tickets in Zendesk, or your team’s important conversations in Slack. It’s like asking a librarian for help, but they’re only allowed to read books from a single shelf in the entire library. This forces the AI to work with a tiny, incomplete fraction of your company's actual knowledge.

Finally, there’s a lack of advanced control and testing. The feature is dead simple to use, but that simplicity means you have no real control. You can't customize the AI’s personality to match your brand voice, set up specific rules for how it should behave, or test its performance before letting it loose. For a quick internal note, that’s probably fine. But when you're communicating with customers, flying blind with an AI you can't fine-tune is a huge risk.

eesel AI: A flexible alternative for unifying your knowledge

So if your team's brain isn't neatly tucked away inside Confluence, you're kind of stuck. This is a super common problem, and it's exactly why tools like eesel AI exist. Instead of trapping you in one ecosystem, it’s designed to connect to all of your tools and act as a single, unified brain for your company.

Break free from ecosystem lock-in

The single biggest difference with eesel AI is that it connects to and learns from all the places your team already works. It has over 100 integrations, including the big ones like Google Docs, Notion, and Slack, in addition to Confluence. It also plugs directly into help desks like Zendesk and Intercom.

What this means in practice is that the AI gets a complete picture of your company's knowledge. The result is dramatically more accurate and context-aware answers, whether it's helping an agent draft a reply to a customer or answering an internal question for your team.

Get started in minutes, with full control

Unlike the slow, enterprise-focused rollout of Atlassian's AI, eesel AI is completely self-serve. You can sign up, connect your help desk and a few knowledge sources, and have a functional AI assistant ready to go in just a few minutes, without ever having to sit through a sales demo.

One feature that really sets it apart is its powerful simulation mode. This is a huge confidence-builder. Before the AI ever touches a live customer conversation, you can run it against thousands of your past support tickets. It shows you exactly how it would have responded, gives you a clear accuracy score, and even helps you forecast the potential return on investment.

You also get a customizable workflow engine. This gives you fine-grained control to set up rules for how the AI operates. You can tell it which types of tickets to handle, what actions it's allowed to take (like adding a tag or escalating to a specific team), and when it should immediately hand things over to a human. This lets you roll out AI gradually and safely, which just isn't an option with more basic, built-in tools.

Pricing comparison: Atlassian Intelligence vs. eesel AI

When you look at the price tags, the difference in philosophy between the two is pretty stark.

Atlassian Intelligence pricing

To even get your hands on Atlassian Intelligence, you have to be on a Jira or Confluence Cloud Premium or Enterprise plan. The Premium plan for Jira is around $16 per user per month, and Confluence Premium is about $10.50 per user per month. For a small team of 20, you could be looking at an extra $300+ per month just to unlock the AI features, and that cost grows with every person you hire.

eesel AI pricing

eesel AI takes a more straightforward approach with transparent, feature-based pricing that isn’t tied to how many seats you have. The plans are based on how much you use the AI each month, so you only pay for the value you're getting. There are no hidden fees for resolutions, and you can start with a monthly plan and cancel whenever you want. This makes budgeting far more predictable and accessible, especially for growing teams.

Feature	Atlassian Intelligence	eesel AI
Availability	Requires expensive Premium or Enterprise Plan	Available on all plans
Pricing Model	Bundled into costly per-user plans	Transparent, usage-based tiers
Monthly Option	Tied to your annual Atlassian subscription	Yes, cancel anytime
Knowledge Sources	Limited to the Atlassian ecosystem	Connects to 100+ apps (Confluence, Google Docs, Zendesk, etc.)
Simulation	Not available	Yes, powerful simulation on past tickets for confident deployment

Is Atlassian Intelligence transform content tone the right AI for your content?

Look, if your entire world lives inside Atlassian and you're already paying for the top-tier plans, Atlassian Intelligence is a nice little perk. The tone-changing feature is simple, integrated, and can be helpful for quick internal edits.

However, for most teams, reality is a bit messier. Your knowledge is spread across a dozen different apps, and the idea of being locked into one ecosystem feels outdated. The high cost of entry, the data silos, and the lack of real control are serious drawbacks for anyone looking to use AI in a meaningful way.

For teams that want a more powerful, flexible, and affordable AI solution, eesel AI is a much better fit. It respects that your knowledge lives everywhere and unifies it into a single, reliable source of truth. It offers transparent pricing that makes sense and gives you the controls you need to deploy AI with confidence.

If you’re tired of information silos and want an AI that can actually learn from all of your team's knowledge, it's worth taking a look. You can get started with eesel AI for free.