Asana pricing 2025: A complete guide to plans and costs

Let's be honest, trying to figure out Asana's pricing can feel like a project in itself. You know it's a powerhouse for managing work, from tiny to-do lists to massive company goals. But when you land on their pricing page, the real cost isn't always crystal clear.

That's what this guide is for. We're digging into the 2025 Asana pricing plans to give you the full story. We’ll talk about the features you actually get, the limitations that might make you want to pull your hair out, and the hidden costs that can sneak up on your budget. By the time you're done here, you'll know exactly which plan (if any) makes sense for your team and your bank account.

What is Asana?

At its core, Asana is a shared space for your team to map out projects, hand off tasks, and see what’s getting done. Think of it as your team's command center. It gives you different ways to look at your work, like simple task lists, Kanban-style boards for visual workflows, project timelines (Gantt charts), and calendars. This means you can use it for pretty much anything, whether you're launching a new product, running a marketing campaign, or just planning the next office party.

A full breakdown of Asana pricing plans

Asana has five different tiers, each built for teams of different sizes with different needs. It kicks off with a free plan for solo users and goes all the way up to custom plans for huge companies.

Here’s a quick side-by-side comparison.

Feature	Personal (Free)	Starter	Advanced	Enterprise / Enterprise+
Price (Annual)	$0	$10.99 / user / month	$24.99 / user / month	Let's talk
Best For	Individuals & tiny teams	Small teams needing real project tools	Companies juggling multiple projects	Big organizations needing tight security & control
User Limit	Up to 10	No limit	No limit	No limit
Key Feature	Unlimited tasks & projects	Workflow Builder & Timelines	Portfolios & Workload Management	SAML, SCIM & 24/7 Support
Limitations	No timelines or automation	Monthly automation cap	Limited to 20 portfolios	Pricing is a black box

Personal plan: The free starting point

• Price: $0 (Free forever, no credit card required)

• Who it's for: This plan is great if you're flying solo, a student, or a very small team (up to 10 people) just getting started with organizing your work.

• Key Features: You get the basics: unlimited tasks, projects, and messages. You also get a decent amount of file storage (though individual files are capped at 100MB). It comes with the standard List, Board, and Calendar views and connects to tools you already use, like Slack and Google Drive.

• The Catch: The Personal plan is free for a reason. It’s missing the heavy-duty features that most businesses rely on. You don't get the Timeline view to map out how tasks connect, you can't set task dependencies, and there’s no automation to handle repetitive work. Without an admin console or any real reporting, it’s not a long-term solution for a growing team.

Starter plan: For teams getting serious

• Price: $10.99 per user/month (billed annually) or $13.49 (billed monthly).

• Who it's for: This is for small to medium-sized teams who've outgrown basic to-do lists. If you need to see how a project timeline fits together and automate some of the grunt work, this is where you land.

• Key Features: You get everything from the free plan, plus the crucial Timeline and Gantt views. This is where you can finally start linking tasks together. The plan also introduces the Workflow Builder for automations, but it's capped at 250 runs per month. You also get access to project dashboards, custom fields, and an admin console to manage everything.

• The Catch: A busy team can burn through that 250-automation limit surprisingly fast, which can grind your workflows to a halt. The Starter plan also holds back on portfolio management (for a bird's-eye view of all projects) and workload tracking (to prevent burnout). These missing pieces often force teams to upgrade sooner than they planned.

Advanced plan: Managing work across the company

• Price: $24.99 per user/month (billed annually) or $30.49 (billed monthly).

• Who it's for: This is for businesses juggling a bunch of projects at the same time. You need to see how everything is progressing at a high level and make sure your team's capacity isn't maxed out.

• Key Features: This tier includes all the Starter features and adds some big ones. Portfolios give you a single dashboard to monitor all your projects, and Workload shows you who’s swamped and who has room for more. You also get built-in time tracking and a massive increase in automations to 25,000 per month.

• The Catch: The price jump from Starter to Advanced is significant. And more importantly, some features you'd think are standard for any business, like SAML for single sign-on and 24/7 support, are still locked behind the Enterprise paywall. This can be a dealbreaker for any company with even basic security standards.

Enterprise and Enterprise+ plans: For the big leagues

• Price: Custom. You’ll have to get on the phone with their sales team.

• Who it's for: Large companies that need top-tier security, deep administrative controls, and unlimited scale.

• Key Features: You get every feature Asana offers, including the essentials for big operations like SAML, user provisioning (SCIM), custom branding, and priority 24/7 support. The Enterprise+ plan takes it even further with things like an audit log API, data loss prevention (DLP), and HIPAA compliance.

• The Catch: The biggest downside is the lack of transparent pricing. It’s impossible to know what it will cost without a sales call. By keeping critical security and compliance tools exclusive to this tier, Asana positions itself as a very expensive option for companies in regulated fields or those with strict IT policies.

The hidden costs and limitations of the Asana pricing model

The price per user on the website is just the beginning. A couple of quirks in Asana's model can lead to some sticker shock when the first bill arrives.

The two-seat minimum

This is probably the biggest "gotcha" in the Asana pricing structure. If you want a paid plan, you can't just buy it for yourself. You have to buy at least two seats.

This means if you're a freelancer, a consultant, or a solopreneur who needs the features in the Starter plan, that $10.99 per month price tag instantly doubles to $21.98 per month (when billed annually). It's a tough pill to swallow when you're the only one using the tool.

Forced upgrades for key features

Asana is clever about how it packages its plans. It often tucks one or two must-have business features into a higher, more expensive tier. This nudges you to upgrade your whole team just to unlock that one thing you need.

• Paywall for Security: Need single sign-on (SSO) with SAML? You have no choice but to jump to the Enterprise plan. It doesn't matter if your team is small or if you don’t need any of the other enterprise goodies; that one security requirement pushes you into the most expensive category.

• High-Level Views Come at a High Price: If you’re a manager trying to keep tabs on more than a handful of projects, the Portfolios feature is a lifesaver. But to get it, you have to be on the Advanced plan. This kind of feature-gating means a simple need for better oversight can lead to a big price hike.

Limited support on lower tiers

When something breaks, you need help fast. Unfortunately, 24/7 priority support is reserved for Enterprise customers. If you're on the Starter or Advanced plans, you’re stuck with standard support channels. For any business that depends on Asana to keep work moving, waiting for help can be a serious problem.

From project plans to support queues: A smarter approach with eesel AI

We’ve seen a lot of teams try to use project management tools like Asana as a makeshift help desk. They’ll set up a board for incoming requests, assign tickets as tasks, and drag them across columns. It kind of works, but it's clunky and creates a mountain of manual labor, from figuring out who gets which ticket to constantly digging through old docs for answers.

The real cost here isn't just what you pay for Asana; it's the time your team wastes on repetitive questions and busywork.

This is where an AI platform built for support, like eesel AI, makes a whole lot more sense. Instead of trying to replace your project manager, it plugs into the tools you already have to automate support and surface knowledge right where it's needed.

• Connect your knowledge in minutes: Asana is for managing tasks, but eesel AI is built to understand your company's knowledge. It connects directly to your help desk (like Zendesk or Freshdesk), your wiki (like Confluence), your shared drives (like Google Docs), and even your past conversations. This means its answers are actually helpful because they’re based on your own internal information.

With just one click, eesel AI connects all your existing knowledge sources.

• Get started without a big project: Setting up workflows in Asana can get complicated and often requires a more expensive plan. With eesel AI, you can get up and running yourself. Just connect your help desk with a click and you can launch an AI agent in minutes. You can even test it on your past tickets to see how much time and money it would have saved you before you turn it on for customers.

• Clear and predictable pricing: Asana's per-user model and seat minimums can get confusing fast. eesel AI has straightforward pricing based on usage, with no per-resolution fees. It's a predictable model, so you won't get a surprise bill after a busy support month. You can scale your support without scaling your costs.

Asana pricing: Choosing the right tool for the job

Asana is a fantastic tool for managing projects. It’s powerful, flexible, and can bring a ton of clarity to complicated work. But its pricing has some real drawbacks, especially for solo users, small teams on a tight budget, and businesses that need strong security without the enterprise price tag.

Before you commit, think about the job you're trying to do. If you're organizing projects, Asana is one of the best out there. But if your goal is to handle customer service, IT tickets, or internal questions better, a dedicated AI layer is a much more effective and affordable path. eesel AI works with your existing tools to automate the repetitive stuff, freeing up your team to focus on the work that actually matters.

This video offers a detailed walkthrough of Asana's pricing plans to help you decide if it's worth the investment.

Ready to see how AI can improve your support efficiency? Try eesel AI for free and get your frontline support automated in minutes.